Areeb Mirza breaks down how topic specificity shapes your audience. Broad topics like 'how to build an email list' reach the most people. Narrow ones like 'tools to organize your email list' reach fewer but more action-ready viewers. Pair specific topics with services.
You probably didn't know this, but just by talking about different things can help you attract different types of audiences. Here's what I mean. A video title on how to build an email list will potentially get a lot of views because it is broad and some people might be interested in starting one now. Videos titled how to grow your email list is more specific towards people who already have an email list and are looking to grow. This will not get as much traction because we're only talking to people who took action. Now let's move one step forward is what tools to use to organize your email list is even more specific towards people who have already built and grown their list. This will get even lower attraction because people we're talking to have already grown and built their email list. This is how you can reach different types of audience. The second and third video will be more beneficial if you have a service to go along with that and shout out to Brett for this concept.
