Areeb Mirza delivers a short marketing tip: getting prospective customers "through the door" (i.e., visiting or converting) is the hardest part, and creators should both post regular content and run social-media ads to increase visits. The clip emphasizes that many potential buyers already intend to purchase before arriving, so attracting visitors is the key bottleneck.
I'm sure you've already heard of this. Just get them through the door and I'll sell them. One thing people don't realize is getting them through the door is the trickiest part. Before they even come through that door, they've already made up their mind that they might purchase something. So if you're getting a lot of people visiting your door, the sale has been made, you might be wondering how do I get more people through the door then? Good question. My first question to you is are you posting more content? People are on social media more than they need to be. Show them what you do by creating content. My next question is are you running ads? Again, a lot of your ideal demographic audience is using social media. Think of the busiest person you know and ask yourself does that person use social media? If the answer is yes and you predetermined a no, then I encourage you to do both great content and run ads.
