Short YouTube video by Areeb Mirza explaining that LinkedIn has launched a short-form content tab. The speaker argues this will increase user on-platform time and professional engagement, recommends posting daily informative videos with strong hooks, reusing existing video content on LinkedIn, and notes the speaker's organization will add LinkedIn to its posting services. Text posts may become less relevant.
Chapters
So LinkedIn just changed the game for professionals. LinkedIn just released their own short form content tab. Let me tell you how this can be a game changer for you. So the problem with LinkedIn has been a lot of people don't spend a lot of time on their scrolling other people's posts. I don't have data on this specific measurement, but ask yourself, do you ever scroll past the fourth post on LinkedIn? But imagine our platform where your target audience is four times more active. That's correct. More eyes for you. LinkedIn with this additional add on will be targeting their existing database to stay on the platforms longer. And here's how you need to take full advantage. Post more informative videos on LinkedIn. You still need to have a good hook value. And also just post once a day to maximize opportunity for yourself on LinkedIn. If you've already been posting video content, fantastic. Just transfer that over to LinkedIn. We're also automatically adding LinkedIn to our offers as a posting platforms as well. As we're looking to maximize opportunity for people who work with us, Text posts will soon be rest relevant on LinkedIn.