How to Build a 4 Step Funnel for Social Media Success

Use these four steps on creating content that converts into sales for your business. Do what I say and you will see results. Now this doesn't necessarily mean Views Likes, this is specifically for you. Highlighting your service and getting sales out of that. Views Likes, all these things are a bonus. It is not counted for because Even if your 10th video gets 2 million views, you'll very quickly realize that this isn't converting. Also side note, it also depends on what kind of video went viral, but that's a whole different topic. So step one is just posting. Step one is literally just posting, like scripting, recording, editing, all of it. Now some of you do post, which is fantastic, but you have to post the right content. Like this happens all the time, like you're posting content. And if you start started posting the right content, you'll see that it won't do well organically. Because let's say you're talking about your own accountant, for example. This could be any service based business. But let's say you are an accountant and then you started talking about tax. Stuff like nobody cares about that unless it's very, very broad and people know about it. But if you start to talk about tax every single day, people are going to not be interested. And the people, the thing, this is the thing you need to realize. The people who are not interested is the people you don't want anyways. Like, do you want like a 15 year old as a client who just playing Xbox? You probably don't. So you don't even want his view there to begin with. So just having targeted content where a specific viewer who might be looking into what your specific offer is is going to benefit them more. And then you want their business instead of if you just started posting content which attracts every single person. If you start like doing some meme content, some funny content, which by the way, there's nothing wrong with that unless you find a way to incorporate your offerings or your business with it. But if you don't, that's where the problem begins. Because if you just are like being funny, if you're posting memes, then that's where you'll start attracting the wrong audience. Because let's say one of those do get viral and you get a lot of followers from that, those type of people will only want that type of content more if they follow you. And then you start to talk about accounting on the next one, your engagement rate is going to drop down so much you're going to be a 20,000 follower page with only 4 likes because you brought them in with something funny. And now you're posting educational stuff. It doesn't work. Scripting, recording, editing, all of it, that's something I don't want to get into. But scripting, just making sure the structure of the content is correct. Make sure you use a good hook. Don't introduce yourself in every single reel. Nobody like just start off with a good hook because you want to capture them right away. If you start off with like in an introduction, people don't tend to care unless like it is a celebrity. But start off with a good hook. Make sure you add like a good value portion and like a call to action if needed. Call to action. I usually recommend on ads, but if you can use a call to action, use it. Record it on your phone. Or if you have a professional camera, use it. But your phone's fine, depending on what your industry is about also. And then editing it, just add captions, just smoothing out the video and then just post it. But it is something that is just becoming a requirement for all businesses now. Step two is running ad. The content you're creating needs to be towards a specific audience or it will be just more difficult. For this to work, organic is like a spray gun. It fires on all range targeting all sorts of people. You need to use a tool that is more precise, that is exactly what ad does. So for example accounting and let's say you do accounting on a specific demographic or specific area. You need to be very precise. If you create content that is broad or just rely on organic. In this case, it's going to target every single people, even the people in for example like Asia or somewhere. Somewhere. Someplace you don't serve. So you want to make sure using ads to target the specific people you want your service to be viewed. And with this one it is crucial you use a correct ad. You need to record a video of yourself on camera or like have like something that is very enticing and clickable or just create something that is going to get you the results you need. One thing to keep in mind, running ads is like you want to make sure you're using the right type of ad. Just don't promote like a graphic or an infographic. Those don't necessarily tend to work as well unless the graphic is like well made. But if it's not well made, don't like promote it. Now step three is creating a journey. So for your customer, where should they go after they watch your content? This, this step needs to be taken care of as well. So sometimes what people do is just like they'll create an ad and then expect people to buy. This formula does not work. You need to be creating an ad and then adding steps in between. Okay, where should they go after they watch that? Should they go to your profile? Should they watch more content on your profile? Should they go to your YouTube channel? Should they go to your website? Like create all this journey for your customer to kind of just predict what will happen next. Sometimes what happens is, and sometimes this does happen where people will just watch the ad and then book a call with you directly. Some people will follow you, they'll see how you're doing time over time and then book a call with you. Some people will follow you, go watch your YouTube content, wait a week and then book a call with you because they have enough information on you. There's like so many variables. You need to be making sure that you're taking care of every single one of them. Now step four is using automations. Find the best way you can to organize the leads that come in. Most people don't even know how to deal with cold leads. This is something that will need to be taken care of. Let's say you're starting to get leads and you're not able to respond to them on time, that's a problem. You're not able to close them, that's of course a problem. So all of this needs to be taken care of immediately. If you're getting a lead and you're responding to responding to them two days after, that's obviously a problem. As soon as they come in, you need to call them immediately. Now where the automations come in is, let's say somebody filled out a form, a message goes out to them immediately by automation and if they respond to it now that's an active lead. Then you get notified like hey, you have an active lead, message them, call them immediately and get them onto a discovery call and as fast as you can. Speed to lead is very, very important. And people don't realize this with cold traffic they'll just like be running ads and just try to get more calls. It doesn't work that way. You need to make sure you have processes in place for leads as well. And there are many other processes. I'll just give you one. But this is something that needs to be taken care of as soon as possible as well. But yeah, that's all for today's video. Hope you guys found some value from this video and if you did, let me know in the comments below on what step was the most important to you and the eye opener one I But yeah, if you want these exact steps implemented for your business tailored made for you, there's a calendly link in the description. Just give me a call and we'll get in touch as soon as possible. Take care.