Areeb Mirza shows why Facebook ads pull low-quality leads: the algorithm optimizes for any form completion, not qualified ones. Add qualification questions and friction to your form so Facebook learns to send better prospects. One example saw lead quality flip and cost-per-qualified-call drop.
If you're running Facebook ads and keep getting broke, low quality leads, this is why it's not your targeting, it's not even your niche, it's not even Facebook. You're literally training the algorithm to send you the wrong people. And in today's video, I'll show you how to fix it by sending Facebook the right data so it knows exactly what a qualified lead looks like. So here's what's actually happening. Every time someone fills out your form, even if they're a waste of time, Facebook think that's a win, so it finds more people just like them. If you don't stop it, you're basically paying Facebook to send you more garbage. That's literally what's happening. This is why you keep getting trash leads, even when your ad looks amazing. And the longer it runs, the worse it gets. But we're going to fix it. I'll walk you through the exact steps we use to filter out bad leads before they even reach you and show Facebook who you actually want. Stick around till the end, and I'm going to show you the three qualification questions that boosted one client's lead quality by 60% and drop their cost per qualified call from $150 to $45 in three weeks. Let's get into it. So here's what's actually happening. When you tell me we're getting leads, but they're all unqualified, that's not a targeting problem, because unqualified leads don't buy. So if that's all you're getting, you don't have actual leads. You have a list of people just wasting your time. But here's the part that most people don't even pay attention to. Every time one of these qualified peoples fill out your form, Facebook thinks you just got exactly what you wanted, so it goes out and finds more people just like them. So you're quite literally paying Facebook to make your problem worse day after day just because the setup's incorrect. Think of Facebook like a really expensive employee. If you don't train them properly, they'll keep bringing you the wrong customers. Right now, you're accidentally training Facebook. That anyone fills out a form is a good lead. And even if they can't afford you aren't ready to buy or live on the other side of the planet, you're still going to get that lead. So here's how to fix it. Instead of letting everyone through, we're going to add qualification barriers. So picture this. Someone clicks on your ad, starts filling out your form, but then Hits a question like what's your monthly revenue if they select under let's say $10,000 a month and you only work with six figure business owners. Boom. Four mans. They're disqualified. Now Facebook sees something different. Person A clicked started form but didn't complete it. Facebook thinks this type of person isn't what he wants. Then person B comes along, answers all the questions correctly, books a call and Facebook thinks perfect. This is exact exactly who he wants. Find me more people like person B. Do this for two weeks and Facebook starts getting smarter. Do it for a month and you'll see your lead quality completely flip. The algorithm stops sending you targeters and starts sending you people who actually fit your criteria. So don't worry about complex targeting like forget it. Forget interest based audiences. The algorithm is smarter than anything you can set up manually. Your job is simple. Create a good ad that attracts the right people. Then use qualification questions to teach Facebook who who you actually want. Do this and watch your cost per qualified lead drop while your close rate goes through the roof. All that being said, if you need help implementing this exact system properly with the content, there's a calendar link in the description where you can book a call directly with me to discuss how we can help you best. Other than that, I would really appreciate if you could hit the subscribe button because that is what keeps this channel going is by seeing growth and that people are actually interested in the topics. Because the goal of the channel is either to make you money or or to save you money with the things you might be doing incorrectly. I'll see you next week.
