How to Maximize Instagram for Leads & Sales in 2024

What's up, guys? Welcome back to a brand new video. We're in Houston, as you can see, beautiful Houston. This specific location I think is called Post Houston. Like, I don't see any billboards over here, do you? Like, literally no billboards, no advertising. And you still rely on, like, this is where the most traffic is, by the way. Like a lot of people are here. Houston is such a big city, people are always on the move. This downtown, the most populated area, doesn't have any billboards. You don't see any posters, you don't see any advertising. This is why I always recommend and I always, always tell people that, hey, especially in this day and age, if you're not on socials, if you're not just producing content, like do the bare minimum, just make content online. It could be something as simple as a 15 second video every single month, telling what your services are about, telling what you do, what your product is about, anything, the bare minimum of 50 seconds and then just obviously go up from there. But if you're not producing content, especially in this day and age, you're like, I would say 10 times behind, like right now, 2024, with all this political stuff happening, with all this, I don't want to say social surge happening, like Twitter, Instagram, Facebook, all these new threads happening. This is like the prime time to be on socials. If you come to me 10 years from now that you're just starting socials, I will say you're too late. It still won't be too late to get on socials. But by that time, I would say it'll be a little too late to get on socials and start producing content. And because now you see it as a necessity, like, let me ask you this, 10 years ago, would you invest in bitcoin? You obviously would. Because looking at where bitcoin is now at 70 grand, 80 grand, by the time of recording this video.

Bitcoin 10 years ago was nothing. And people were just tweeting it like, yeah, pizza box for bitcoin. But now it's a completely different ball game. You would definitely invest in bitcoins, same way 10 years from now you would invest in social media. So I'm going to tell you exactly what to do to get started on socials and exactly what you need. So let's say you're just a regular business owner or just want to create content, but you simply don't know how. Just use one of these. Use one of these. You see this? This is an iPhone. It comes with a good camera. It has a good mic. All you need is a light. If you don't have a light, just use a flash for now. Okay, Your simple step for the first 30 posts is just to create content. Forget about all the professional attributes, forget about all the good quality mic, you'll obviously need that. But just use your phone for the first 30 videos. Unless you're like a doctor or a lawyer. Then of course you need more high quality cameras, lighting mic. Because a professional camera just kind of speaks volume when you're presenting yourself online. It's like still white professional wear suit. Like you're going to wear suit to a professional and you're not going to show up in your pajamas. That's the same reason for a professional camera. But that's only if you're like in a lawyer, doctor in that professional kind of field. But for the first 30 wheels, just use your phone, just use your iPhone, record yourself, talk about what your services are, talk about who you help, what your target audience is. Just simple things. You don't need to like do skits, you don't need to do dances. It needs to be super simple, super minimalist and just create from there. That should be your main priority for the first 50 rules. Of course now I want to talk about is leads. So you get. Let's say you started getting followers. Let's say you're on your first 500 followers. Thousand followers, boo. But you're a service provider. Let's say you do something like, I don't know, you sell roofs, you build roofs, you, you fix roofing, you fix roofs. And then what you want to do is just talk about, give value to people. First of all, ask questions on roof related content like how do I do this to my roof if my roof being rusted is my roof being like. Just educate people on how to do certain aspects on roofing. That, that will be our content. I'm not an expert on roofing. That's why I'm stumbling on coming up with ideas or roofing. But that is what you need to do to create those initial types of content. These are what I like to call sales assets. So sales assets are something that you don't need views on those, you don't need likes on those, you simply need them there on the feed for your target specific customer to view. Let's say somebody comes on your feed, they like what you say, you give them value, you tell them exactly what to do. They are in your mind, you are nurturing them every single day compared to your competitor who doesn't Have a social. He's just still doing the traditional way. Just like targeting on Google, which is text based. Text does not have personality unless you're on Twitter, of course, but text does not have personality. So if you're, if they're finding you based on just Google or something, that's not going to work. You are always going to win if you have content, if you have sales assets online. So that is step number two and it's very, very important that you do that right now. Step three. Now listen closely. As a business, it's crucial you don't aim for that dumb shit which is just followers and likes. You don't need that. You're going to start creating some super specific campaigns. Super specific targeted campaigns. It doesn't need to be targeted campaigns. You can just make an ad calling out your ideal customer and then Instagram, Facebook will do the job for you. That's how good these platforms are getting day by day. If you want, you can get into some lookalike audience and targeted audience later on, but for now, just run super specific campaigns. Just make sure your ad that you're using is on point. If your ad that you're using is not on point, then whatever you use, it could be. The super specific, most brilliantly Englishly produced worded target campaign out there is not going to do well. So what you need to do is make sure the ad creative you're using is on point. All right, now step four. If you're getting those leads and if you're getting good results, the beautiful thing about this strategy is that you also get to grow your brand at the same time. If you run a billboard, which you'll have to take down in 20 days if you run a commercial, these are all good sources, but you don't get to build your brand on these, do you? So that's one thing I wanted to mention too. So step four is if you're getting the leads, if you're getting the followers, if you're getting good results, do not stop. Like some people just like turn off their ads. They'll just turn off everything. Do not stop. Keep going. You can celebrate later, but then keep producing content. You'll need a better ad creative. You need better sales assets. It's just going to be better, better, better, better. You're using your iPhone, try getting a better mic. Now try getting a better camera. Consistently upgrading your content. It doesn't need to be just at level one all the time. If you're getting, if you somehow got to 1000, 10,000 followers, you will always need to up your content game to get to that next level. All right, that should be all for today's video. Let me know if you guys found this useful. I did this kind of on the fly, so apologies if I did kind of ramble along. It is pretty important that you do all those steps in a concise manner and you really only just need something simple as your iPhone. Depends on what you do. Again, if you're in a more professional profession, then use a professional camera. Hire somebody to do it. Because if you're in that profession, you obviously have the funds to do so. But yeah, if you have. If you have any other questions, just let me know. Make sure to subscribe to my newsletter. I send very valuable content on my newsletter only I do not say that on YouTube, Instagram, TikTok because it's super like it's text based. I can just express myself freely. So newsletter is where it's at and and if you want to get one on one with me, link in the below and I'll see you next time.