Areeb Mirza shows service business owners how to keep customers from switching to newer competitors with better online visibility. He walks through defining your ideal customer, picking the right platforms, and posting consistently to stay visible and authentic online.
You might be the absolute best in your nursery with decades of experience, impressive credentials and countless satisfied clients. But here's the thing. If nobody online knows about you, your competitor, who's barely been around for a year is taking your clients. And today I'll show you exactly why this happens. Share real life scenarios and more importantly, explain how to fix it step by step. So make sure you watch this entire video because it's going to be super valuable. Because here's the problem. Many service based business owners, this could be accountants, medical professionals, lawyers, consultants. They all heavily rely on referrals. You spend years building expertise and doing fantastic work. Referrals perhaps worked in the past and they still do. But the thing is like if you're serious about scaling your business and taking your business to new heights, it's 2025, the game has changed. Customers now do their homework online first before they vibe with you. So let me give you a real life example. Imagine a seasoned accountant with 20 years of experience who built their entire firm through word amount. They never bothered building an online presence because they believed their referrals were enough. Recently the business slowed down, drastically losing potential clients to younger, less experienced accountants who simply post regularly online. It sounds unfair, right? But kind of the reality of modern marketing. That's just how it is. Now think about your competitors who aren't nearly as experienced or qualified. They're everywhere online, sharing minor wins, highlighting client results, giving simple tips and advice. To you, these might seem basic or even trivial. But to potential clients, this content is incredibly valuable. I'll give you another quick example. Consider a younger lawyer who's only been practicing for a year, but consistently posts online. This lawyer shares everyday wins, client testimonials and small successes, and people searching for legal help. See these consistent updates and the trust builds rapidly and clients flock to this new lawyer. Even though more experienced, capable lawyers are nowhere to be seen online. Because the best options are just not even online. So they're not even an option and you're invisible online. Potential customers question your credibility. You're essentially a stranger, or even worse, like you may be even a risk to them. So when you run ads or you outreach without clear, credible content backing you up, people think like who is this person and why should I even trust them? Because without visible expertise, you lose clients daily, miss opportunities and fall behind. You're working harder just to stay relevant, while less qualified, qualified competitors effortlessly attract business simply by being more visible. So here's exactly how you stop losing clients and leverage your expertise online. Step number one, clearly define Your ideal customer. Write down exact pain points you regularly solve for clients. To you, this might be the everyday thing, but for customers, this is completely new scenario. So write down the most basic stuff. Create a consistent online schedule and here's an easy weekly routine you can do. So. Monday, you can perhaps share some client success stories. Wednesday, you can provide perhaps some simple actionable tips or strategies. Remember, keep it basic. You're not here. Teaching Level 5. College students on Friday offer insights into your personal approach, methods or industry Updates. Step number three, choose effective platforms. Use platforms like Instagram, Facebook, even TikTok, YouTube Shorts, LinkedIn in some cases as well. These are all powerful tools. Instagram and Facebook is something I would recommend you start in the very forefront. LinkedIn. While it might sound good on paper because you're like, oh, all these corporate people, I want to attract you, but that barely works. Instagram, TikTok, YouTube, like use these platforms. YouTube is very powerful for demonstrating your expertise in depth because you can post longer form content just like this one. Step number four, Start simple. Your phone, a tripod and a ring light are literally enough. Overcome camera anxiety by speaking naturally. Like you're maybe advising a friend or just speaking to like a family member or even like talking to a client. And this will improve over time. The more videos you record, the better you will get. This just happens naturally just like anything in life. The more you do, the better you get. Use bullet points instead of full scripted videos to sound authentic in general. So instead of, you know, just reading off a script, which I don't recommend if you're very new, unless you have a director present, which we offer, whether virtual or even in our studio, because a director just helps you speed the whole process and just make you appear more authentic. I recommend is just having somebody sit with you and just talk to them or just do bullet points and just talk from one point at a time instead of just reading. Step number five, Consistency like matters less like anything else, more than perfection. So don't wait until you're perfect on camera. Post regularly and authentically to build credibility fast. Now you might say, I don't know how to record, I hate being on camera, or I don't have time. But here's the thing. Your competition doesn't care. They're already doing it every day. You hesitate, they take more of your potential clients. So if this is a problem you're facing, the good news is like, you don't have to do it alone. There's kind of like a straightforward and easy way to solve this because if you want my direct help. For example, my team literally specializes in making content creation super simple. This is something we do on a daily basis. Simple, effective and fully done for you content. Like we script, record, edit, publish your content tailored exactly to your expertise. And also additionally we create you a whole targeted paid ad system to promote visibility and also attract high quality leads. So instead of figuring it out yourself or investing heavily in an in house team, you can just contact me and we can handle it. So if you are interested in that, there's a calendly link in the description below to set up your call. And yeah, let's start building your online presence today. Anyways, if you found this video helpful, just please hit the like button. It helps more business owners like you kind of like find this essential advice and consider subscribing for more. Because I post content just like this twice a week. Every single week. Because my goal throughout these videos is to do two things. Make you money or save your money. I'll see you in the next video.
