Areeb Mirza advises service-based businesses to use video content on social platforms to double business visibility and customer acquisition. He recommends creating clips that inform viewers about your product, running ads to amplify reach, maintaining social pages to stay memorable, and notes a possible exception for very niche offerings like hotels.
Here's how your social platforms will 2x your business. Each business has a competitor. Ask yourself how do you differentiate? The answer is video content. You are creating clips telling people that your product exists. I recommend you run ads to do this, but you instantly have an advantage of more people knowing about you every day. Customers decision making we can all agree that the social platforms are increasing by size every day, so having a page that tells new people what you do and what you sell is going to keep you memorable. If a potential customer who doesn't need your services yet follows you, you will eventually get them. You probably have a marketing budget. Go in on the social platforms. Unless you offer something super specific like selling hotels, then I suggest other strategies.
