Short YouTube transcript where Areeb Mirza explains shifting from broad, high-view content to narrowly targeted content aimed at an ideal audience. He says this reduced views/engagement but increased useful results (conversions), criticizes building audiences who won't buy or learn, contrasts sponsorship growth with audience-first targeting, and recommends paid ads as a necessary growth tool.
I used to make content that was unbalanced. It was there to highlight what I knew, but it was trying to attract everyone. I started to get the good views and engagement, but instead of full throttling that, I put that into a complete stop and only started talking to my ideal audience. This filtered out people who were just looking to view my content and just wanted more of that specific piece of content they were never going to convert. And the idea of building a following of people who didn't want to learn or even had a 2% chance of buying a product from me ever, which could genuinely help them didn't sit with with me. If you're trying to take the sponsorship route, I get it. Working with the big name brands and they use you as an advertising source to market their product using your audience and in the process you get paid. If you started to grow your audience using targeted content and that does well organically, then you're growing correctly, which is very difficult to do. Paid ads is such a necessary tool. That's why I recommend ads to everybody.
