Areeb Mirza argues that the Instagram "boost" button creates a false sense of advertising effectiveness: users can superficially promote posts but often lack clear goals or purposeful optimization. He urges advertisers to evaluate ad creative, define what action they want viewers to take, and align campaign objectives with optimization settings to avoid misleading success signals.
Ads don't work anymore. No, your ads don't work. We live in an age where you can advertise by just clicking on the boost button. And Instagram did this purposefully. You got low engagement. Oh, just hit the dopamine button. Need to advertise your business? Just select from the post you have and click Boost. The boost button isn't advertising. I mean in a literal sense it is, but when you do it, you're hoping something great will happen and when it doesn't, you start questioning the entire system. Ask yourself this is the ad you used good enough? Would you watch this ad and buy? What should the customer do after watching the ad? What is your goal for the ad? Most people will make an advertising campaign trying to achieve A but optimize it for B and when it does well on B, you still wouldn't know why because it is not being done on purpose.
