Areeb Mirza argues that organic content is imprecise—like 'asparagus fires'—and reaches an unpredictable audience, so he shifted to speaking directly to an ideal audience. Although organic content generated views, it failed to convert; paid ads are presented as a precise tool to repeatedly show offers to the right people and increase conversions.
Organic content is like asparagus fires in all ranges and you don't know who it's going to target or who it's going to show to. On that specific reason, I stopped creating content for everyone and started talking to my ideal audience. The views were there, but it just didn't convert people. That's where ads are helpful. It's more of a precise tool. You immediately start showing what you offer to the correct people, and if you do that over and over again with the right ads, you will see your conversions go up.
