A brief YouTube short (dialogue) where Areeb Mirza and another speaker contrast trending audio/music content that drives organic reach with targeted content aimed at specific audiences. They note trending content brings more organic reach and some inquiries but can create followers who won’t engage with targeted content later, potentially harming conversion and brand image.
One thing I see all the time is someone within your industry is making trending content with these audios and music. Let me tell you exactly what happens when they do that and both the advantages and.
Disadvantages of that.
So the advantages are they get.
More organic reach. That's pretty much it.
Perhaps a couple inquiries.
Now the disadvantages.
When people click, click or follow because of a video, they want more of that same video. If you started making targeted content tomorrow.
They won't stay for that or just.
Won'T interact with your content.
Since you are.
Not giving them what.
They came for.
You build a following of followers that won't benefit you. If organic is working well for you with content that doesn't benefit you, you will keep doing it. In some cases it might even affect the brand image.
