Short Form Content Specialists React to Sora

Sora. Now this AI thing, this AI tool that recently just came out, pretty interesting. And I wanted to give my thoughts on this. Being a content agency, we do a lot of video work. And you know this, for me personally, I want to give my thoughts on it because for. For me it's very exciting and I just wanted to kind of review what we think about it and just kind of review it live with you guys to just discuss what it's all about and what the benefits and even some damages it might have on other industries. So for example, hint, the stock footage industry. And we're going to be talking about this more. So I have Damien over here, we're both part of focus and why don't you give us a first update on Sora. So you were talking about the name Sora.

Yeah.

Just how it's named. Sky.

Yeah. So obviously with the name like Sora for something creative, like a type of AI, I knew there would be some sort of like, meaning or reason that they chose a name like that. That's how that, you know, softwares usually work.

Yeah. So it's like sky's the limit or.

Yeah. And so I looked it up and it's the Japanese word for sky. And so they're saying is like limitless creative potential and you could get more into it. But they're basically. It's a. Sora is basically supposed to be a foundation for something much bigger in AI.

Interesting. So have you seen the samples?

Yeah, I actually got a chance to look at them earlier. They're pretty awesome.

Yeah, I want to look at some on the screen over here as well.

Okay.

And let's just give our live thoughts on these. So there's the web, there's the website. And what was your first impression when you saw this?

It looks real. It looks like stock footage. Looks like a shot that somebody took with a camera and even scene to make all these people come out this time.

So seeing this and seeing how like it's 58 minutes. Oh, sorry. No, 58 seconds. Sorry. And like if it was 10 to 15 seconds, I'm like, okay, this is pretty unusable. But the AI generated a pretty big video and it kept the details pretty consistent. Like if you showed me this, like, look at that close up.

Yeah, yeah.

That's pretty wild, man.

Reflections, everything.

That's very like. It still has of course, this video game characters. So. I know I showed you this.

Yeah.

Today. What was, what was your initial thought like?

I thought this was like Interstellar too. I thought it was the sequel. It Looks really. This one was really real to me. Realistic looking when it came to, like, the skin.

And it took me a while to realize that this is AI.

Yeah.

Like by a while, I mean I had to like, there's no way this is AI man. Like just the fact that they added a prompt. Yeah. And then imagine having that kind of.

Access and it tells you the prompt.

Yeah. Imagine just having that kind of access as a whole, where you can just type in a prompt and it just gives you this live looking video.

Yeah.

What are some use cases? You think about these.

So for ones like these that you're seeing on the screen right now, that's definitely like stock footage out the window. Because these are the type of drone shots or type of cinematic stills that come in just for a quick second. And that's what this is good for is like if you like how you said, if you stare long enough, you can find imperfections, but just to establish a scene or like cut away real quick, you can't tell.

Yeah. So definitely I want to talk about. And we'll look at more samples as well. Yeah. How does this affect filmmaking and just the content world as a whole? Does this affect anything at all or. I want to get your thoughts first before I say mine.

Yeah, for sure. Yeah, absolutely. I think so. Because if there's someone that's willing to take the time to write the prompts and then correct them, just like.

AI users now, someone that's willing to get that result that they're looking for and try over and over again until they get the right results spit out from the. The AI, then they could really get some, like, realistic results and. And exactly what they're looking for.

Yeah. So I still think it's a little far away from it taking over the filmmaking space on the content space.

Yeah.

Like, when I'm looking at the Twitter, people are like, okay, bye bye filmmaking, or bye bye videography, something like that. I'm like, it's still a lot of ways ahead of, you know, capturing that market. But just a reminder that it only took them one year from going to absolutely not usable footage to creating something that is 100 definitely usable. Like you. If they give us access to this tomorrow, you will see wild stuff. Yeah. I'm pretty sure their election will fail if this. Because the people would create some wild stuff using this.

Yeah.

That's why it has limited access.

But yeah. So when it comes to affecting the industry as a whole, it definitely will leave a dent, a big dent in the stock footage industry. That's. That's how it is. Because if you can type something. Because stock footage industry had its downfall. I don't like using stock footage, man. I really don't like using stock footage unless I absolutely have to, because it has that commercially vibe to it, which I don't like. So if I can have an option where I just type something and a stock footage just comes up, tailored, made to you, we're definitely 100% using that. Yeah, we're like, we're canceling all our subscriptions because all you need is open AI.

Yeah.

So that's pretty well. So the reason I think it won't affect the filmmaking industry as of right now is because of the personalization you get by hiring somebody who can still create something personalized for you.

Yeah, absolutely.

When they come out with something that's more personalized to you. So let's say you can add your face towards a video or add in a character towards a video, then I would say, okay, this will definitely leave a dentist into the filmmaking or even videography business. But at the moment I just think. I just think of it as a tool that will make your craft even better.

That's kind of how they market it to. When you look at their website, you scroll down far enough, they market it as being the beginning of something called AGI, which is artificial general intelligence. Or that's where we get the idea of AI that can think for itself.

Yeah.

And so how you're saying, like you hire someone, they have the whole creative aspect, they have the, the experience, the skills, the years on their belt, and they're human, so they can think of unique ideas, but that's is supposed to be the beginning or a really big fundamental for exactly that. Conscious mind or conscious thought that can compute.

Yeah.

So it's crazy.

That's absolutely wild, man. So some reasons, a couple of reasons why I think this is a very big useful scenario when it comes to using it in production is if you need a certain drone footage of a certain area, you just type that and it gives you specifically something you tailored for and then you can just add that into your production. So I don't see it as a something that is replacing it at the moment. Yeah, I see. I'm seeing it as more of a tool that enhances your overall workflow. For me, it all comes down to how you see it. So if you're seeing it as like, oh, this will affect my industry, just find use cases on how you can implement this to your business so you can like get results which still opens people Mouth. Okay. How did you do this? Yeah, but yeah. So I want to also talk about something prior to this, which is the photo industry. When I saw this, I was kind of confused because I, I still thought that the first step was perfecting the photo world. Like the imaging, like you give the chat GPT a prompt and it makes super realistic photos. It does that, but it's still not perfect. Yeah. The only use case scenario I've seen it is where people will upload their face and AI will. You know that trend where people will make all their profile pictures? That was the closest AI implementation I saw when it came came to images. But I still don't even think the image world is perfected when it comes to AI. Like I can easily tell like it has that contrast, either colorfulness or video game. Yeah. Of a video game that AI has. So I'm surprised how far they've come to the video world just skipping that stone from the photo.

Right, that's true. Yeah. That's a really good point because that's what this SORA is supposed to be able to do. Three things. It, it's text to video, meaning you just give it like instructions. You just type your prompt and it turns it into a. And then it could even, I don't know if you've seen it turn still images to video also.

Yeah.

So if you, if you give that one's very. Yeah. If you give it an image, it'll actually animate the contents within the image and turn it into a moving video.

So you're telling me we could take any photo from any photo from the past, like an emotional moment or something? Okay. Wow. Yeah.

Yeah. And so I haven't seen how long like it'll spit out the video, like how it made a minute from that one. But it says that it can do those two things as well as extend an existing video. Which is interesting because that means if we had any video that we had and we need either missing frames or, or just making it longer by a few seconds or however long, then it says that it has that ability as well. And so for, yeah, for like how you're saying for it to, to meet all those needs without even perfecting the, the video. I think that's definitely one of the reasons why it's not going to replace tomorrow is because there's those type of things that just is going to take time to really refine and perfect.

Do you think there's anything people need to worry about when it comes to.

Just the growth of AI in itself?

Yeah, absolutely. I think, like how you've been describing, it's meant to be a tool and it's all how you see it.

Yeah.

And so the more and more becomes common, you definitely need some sort of general knowledge of it and general use of it, because that'll really bridge a gap between, you know, those professionals that do use it just as a tool in their advantage versus those who, you know, will just be left in the past. And something that would take them hours to do with AI could just split that time in half or even a fraction.

That is a fantastic point. And that is something I had down as well. The speed of execution is just four times faster now, for example. And let's say you hire a designer for your Photoshop work. Let's say you hire a designer for your Photoshop work, you tell them, hey, I need this, this, this. And they. They would usually take like a week or two weeks to make it. But now with the help of, for example, the AI generator fill. And if you guys don't know what AI generator fill is, it's basically you circle. Let's say you just circle anything over here and type in, I need a plant. And it'll just give that plant over here. I'll just put a plant over here. Magically, poof. That's how good the generative fill tools are. And AI professional tools are available. It doesn't just doesn't need to be like, making some stuff out of the sky. Like AI tools are, for example, just making splits in the video, automatically detecting the silences, detecting the ums and ands, and just removing that automatically. Like, AI has gone to the point where it's very good. And instead of looking at it, at it as a tool of a disruptiveness of like, okay, this is going to replace this. This, which it is. You just. It just depends on how you adapt to it. It's a tool which has. Making the move. Making the world move very fast. Yeah. Now if I text my designer, like, hey, I need this, this, this will. Okay, I'll be done in an hour. Yeah. Because he can just like type a problem, do this, do this, do this. So he's instead of, you know, taking a week on a project, he's taking multiple projects and just. He's turned kind of like a disadvantage, quote unquote, into an advantage because now he's making more because he's able to turn around projects more. Yeah. So I don't see how this makes things faster. I just see it as things. And I'm thinking in terms of Stock footage. It just makes things better. Yeah. Just production wise and everything wise.

Yeah, I think. Yeah, I think it's solely kind of wrapped around the efficiency of it.

Yeah.

It might not even just be speed either, because that's something that AI is really good at. Like the meticulous things, they'll make a AI tool specifically just to do that thing. Like, for example, when we use certain editing programs and it gets rid of all those ums, those ands, or those pauses, those silences. That AI was designed just to do that one thing very, very well.

Exactly.

And then you have something else in a different scenario. That AI was designed to do that task very, very well. And so to see something like this, where it's coming or that, that's, that's how you really have to utilize this type of AI. And that's why people that are really diving into that, they have an AI that does this or automates that and that and that, and they're kind of building this web to just become the most efficient person they can be.

That's very true. So I want to talk about product shoots. How do you think these things, this generative stuff affects that?

Yeah, I think that, that, yeah, that's a good one. Because in the category of product shoots, you. You get pretty close to something like this. Actually not, not like a video game, but those really creative effects that you've probably never seen before, like light shimmers or like sparkles or like more immersive, like type of looks where it's all. It kind of just a product engulfing a certain background where it doesn't even have to look completely realistic. That's the thing about those. So I think. Yeah, I think for something like that, I could definitely see this. Yeah. Taking over.

Yeah.

So at least closer to taking over.

Yeah. So for product ones, I would say especially because right now, like.

I don't want to like instill fear or anything, but I'm just looking at the pace it's growing. So let's say by two months time they do make it public, or even a year they make it public. By the time they make it public, they'll have like a lot of changes. Yeah, a lot of changes. And by the time they make it public, what if they also have some features where you can take your logo and be like, okay, hey, can you put this on a bottle and make it spin and do this, this, this. Now you have a product.

Yeah.

Which would usually take like days to make.

Yeah.

Now it's taking you a minute. So again, that speed of execution can either be another field on its own, like you hire somebody like, hey, can you make me this, this, this. I don't have time because they're busy or something, whatever. But it's just one of those industry that it will affect no matter what. Yeah, I don't know if there's a workaround for that, but yeah, guys, I would just start implementing this as soon as you can. I want to look at more samples real quick. Yeah. Wow.

I haven't seen this one.

Yeah. See something like this, you could tell it's not real. Not just because that would actually happen, but just the movements and.

But that.

Like if you haven't seen the samples online, go look at the samples and you will genuinely be mind blown. Like this is something. Yeah, this is super high quality, super high quality. I don't know the logistics of it, like how long it takes for it to generate, but if you just look at the quality and how it does the lighting, how it does the shadows, how realistic it approaches, you will never be able to tell this is AI.

You will not be able to tell this is AI. Like you would be more confused if I told you this is. I was like, what, how's this AI? And then you look at some little things. I'm like, okay, I do see certain imperfections in it that does make it AI. But other than that, look at this one, bro. So futuristic.

What do you think if this became like, it's something where, where you can tell the difference of if this became something that was done on purpose, like it was. You were meant to know that this is AI. But people, this acceptance kind of just grew where someone would. Do you think someone would ever like accept to watch a movie made by AI or a video made by AI Kind of like, you know how. And maybe like in like cosmetics, if you know someone trying to change something, they're like, oh, you're, you're not natural. And that's kind of how we feel with AI right now. But more and more it's kind of been accepted. Do you think that would happen with.

AI and that's a good point. Yeah. So I think that's the whole beauty of when it comes to the filmmaking part and making movies as a whole. So if you tomorrow woke up and started watching Netflix movies on A.I. i mean, it all comes down to where the industry is headed. I want to say that the emotional element and just the human touch helps a lot. But I think in the past we've seen some examples where the human touch is Lost. And we haven't really noticed it. Yeah. But as of now, I still think that if you do see an AI movie tomorrow and you find it entertaining, I don't think you'll find it. Find anything wrong with it. I just think the logistics of it. Yeah, that's a good question, man. It says you can go either way. So the emotional touch is definitely necessary. Yeah. And on the second side, it'll definitely make oversaturate the market because everyone has access to it. So the way this question is framed is you either type down a whole script and it gives you a whole movie out of it, or you just write a few sentences down, it gives you a whole movie out of it. So which one's more appealing to you? Yeah, so it's not really an exciting idea.

Yeah. Even that example is really, really profound too, though, because what if. What if you threw a script, a whole movie script, beginning to end credits, into the AI and you just took its version that doesn't look realistic, but you took all the shots and you took the locations that it shows and the lighting that it shows and the type of things, ideas that it generates from there, but then you went and shot it.

You know what it would help in.

Real life stories and documentaries, it would help a lot in. It would enhance that specific category a lot. Yeah. So for example, if we're telling a story about World War I, for example, we can generate footage or clips that helps the new generation or the younger people understand what happened. Exactly. Even better.

Yeah.

Of course we have some footage from those eras. We can mix and match it or perhaps make it even better. Like you said, you can upload an old footage and make it better.

Yeah.

And I'm pretty sure AI will be at a point where it could be better.

That's kind of what we've been seeing is like, for the example of being able to upload a photo, we might even have like photos from past eras and it could bring those things to life.

Even. Even the ability to have AI copy an already existing idea or video. I think that's where it comes really powerful too, because just like you take a person, if you give them the idea already it's some sort of professional editor or designer, then they already have a framework and they could replicate it a lot easier.

Yeah, I think the editor's life would be a lot easier. Like they could just be sitting on their desk and now they're a filmmaker all of a sudden.

Yeah. And yeah, because they could take someone who's like, very famous, someone that they like their work or they know their client likes and tell AI to make work. That looks just like.

Yes. Yeah, yeah. I'm curious about, and I'm waiting on this is when will it help with the VFX and stuff? Like if it makes VFX easy, that would be super cool. Like AI generated fill but for video. Yeah, that'd be super dope.

Yeah, that would.

I mean I'm pretty sure there are some beta versions of that. Yeah. But just something super realistic. That would help a lot. But yeah, the emotions part of if you're seeing an AI movie, how, how would you feel about that? Like I've thought about that question a lot and the first initial thoughts were like nobody would watch that. It doesn't really matter. So that's why I kind of stumble upon that question. I'm like, okay, if people got used to it, would it really matter if they're just enjoying the thing?

Right.

Well, okay. You're like, okay, the actors, you haven't seen the actors anyways. You know, they exist subconsciously because they are walking human. Human being. But they could be AI actors now. Yeah, yeah, something like that. But you're still enjoying the movie. You still find a comedy.

Yeah.

Now I think it's just a script battle now. It's not more of who can act better, who could. Who has a better locations now it's just a script battle.

Yeah, absolutely. It's. Yeah, it's the same, it's the same how you're saying. It's about that human touch. So like if you have, if you take a. Someone that already is a great mind and you bring it to like a tool like this, there's, that's definitely where you cross over into like some, some really high potential creative.

But this is of course talk for the future. This is not going to happen tomorrow in the next couple years. I can't, I don't know because what we're seeing right now is kind of, it's, it's something I would like. Nobody was expecting. This was open. AI just keeps surprising us with all these new tweaks. Yeah, yeah, man. Any last comments on this new tool?

What do you think about. We saw how, what we thought about affecting it like filmmaking. But what about like short form, some type of short form content like social media? You think this would ever.

Unless.

I don't see it because you still need to go out and record people on its own. And I don't think they're going to just disrupt industries like one by one that way. They're going to slowly introduce it because of course they're gonna, they have to make sure that.

Other companies. I don't think it would allow this to happen that fast. Yeah. Like if somebody's making like all these products, like Sony for example, making all these cameras and they just come up with AI okay. The camera industry is all gone. If they keep it like killing all these industries one by one, I don't think like any company would allow that. I don't think.

They would be allowed to do that as a whole. But this is just me broadly thinking.

Yeah.

But to answer your question as of now, I, I don't think so because there's two answers to this. So one is, of course you need to record somebody like locally or you need to record somebody on a phone and get that footage and edit it. You could use that to tell better stories or whatever. And the second way is to just use the AI footage and just use it as like a voiceover footage. So whatever they're saying, just, just to add the stock footage on top and just make it more personalized, real. So there's two ways of doing this, but the second way you could still do it will just be a more improved method.

Right.

So back to my first point. I'll just be a more improved and a better version of what we're already doing.

Right.

Yeah. So the long. So the short answer to that would be no, I don't think it would entrust the short form content in the long form. Long form is more trickier to take over. Like you're not going to take over this whole set. Yeah. Like a podcast style set. Of course, you do need that human touch, those human mistakes and all that. That comes with the human package.

Yeah.

It doesn't deliver on that.

Yeah, absolutely. I see.

All right, man, that was.

A very good discussion. I'm, I'm so shocked. I'm like, look at this one. I remember you showing me this one. Yeah. Is this the raw emotion on her face?

I think, Yeah, I think that's the realest one I've seen.

There is a little bit. I don't know how this blanket is moving.

I thought, I thought that was her hand at first. Right, Right, Yeah.

Yeah, that's kind of.

So if you, if you look for mistakes in these videos, you will definitely find mistakes, but just on the raw side of things, it looks very, very, very real. And they do have a weakness weakness session where they tell you what the weaknesses are of the, the AI generating video. And you can see over here, the wolves just appear out of nowhere and they disappear.

Yeah, I haven't seen this one.

That's interesting.

Oh, phased.

Okay, now, yeah, the problem makes sense. And then explodes. But it didn't explode there. It just gave a new basketball. Yeah, look at that one.

Oh, it's moving itself. Oh, it's a chair.

Just a sheer detail, man. You can't like the lighting and everything. That is so impressive, man. You can't tell. I'll see you guys next week. We'll be back on our regular programming of talking about social media. All right, guys, take care. Peace.