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So you think Marketing is tough now #shorts #contentmarketing

6 Sept 2024 · 1 min

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A short YouTube video by Areeb Mirza reflecting on how marketing was more difficult before the Internet. Mirza recounts a Zoom call with Dean Gorzowski, who described running TV infomercials—producing physical media, hiring a crew, warehousing DVDs—and spending about $50,000 in media to test whether one person would buy a $37 product, illustrating that past marketing required large upfront costs and logistics compared with today.

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So you think marketing is tough now? We live in an age where you can reach more people by going into your pocket. I was recently in a zoom call with Dean Gorzowski. It was a call in a bigger community, and he's been in the industry for over 20 years. At this point, he said, you think you guys have it hard? I started when there was no Internet. That means I had to make an infomercial, had to hire a crew, film the infomercial, build a product, print it DVDs and putting it in the warehouse. And then he had spent $50,000 in media just to see if one person would buy his $37 product from TV. If you look at over a bigger period of time horizon, it has definitely gotten worrisome.