Areeb Mirza says full-service marketing companies that handle every ad platform tend to be mediocre at all of them. Pick one channel like Google or Meta, master it first, then expand once you've scaled.
Having different companies for different needs. Many times what companies do is they will get a full service marketing company. The ones that do Facebook ads, Google Ads, TikTok ads, LinkedIn ads, YouTube ads and more don't do that. Here's why. There's a very high chance that that company is mediocre at best on all of them. And that's why you're not getting the results you want from them. A full service marketing company from one source gets messy very fast. Us for example, we offer meta ads as a full offer. We know meta ads require attention and maintenance around it when it comes to content, updating ads, looking at trends, performance, all of that. So what should you do so you don't need to run ads on all of them? Why are you just pick between meta or Google for now, depending on your industry, do one by yourself, preferably Google, and hire a specific company to handle a specific ad service. There's a very high chance that that's all you need. Once you've scaled more, then it's time to bring on more companies.
