Areeb Mirza gives short-form marketing advice urging creators to separate personal and professional online profiles. He warns that mixing personal content (e.g., travel, pets) with business-focused content confuses visitors and undermines conversions from ads, and recommends maintaining distinct usernames/bios—one private personal profile and one public work profile.
Stop doing these for your online profiles in the username and bio. You're a professional business, and then your content is about your dog and your trip to Italy five years ago. Like, what is that? Choose one. Either just make it into a personal profile or a profile for your work. Make sure you know the goal. Let's say you ran ads and people like that ad. Now they come to your profile and they see you scuba diving with no content related to what the ad was about. Why would they even take the next step from that ad? So. So it's very important you sit and decide who the profile should be for. I think personal ones should be private. So either have two profiles, one personal, one work, and have the username for your work profile. Very different.
