Daniel Fazio says founders trying to scale past $100k/month fail because they offer products nobody wants and try to be creative instead of copying what already works. Sell proven niche services with real market demand.
CMO of List Kit; CEO of Client Essential.
Over $1 million per month.
Sup? My name is Daniel Fazio. I'm the CMO of a software company called List Kit, CEO of a coaching company called Client Essential. We make over $1 million per month. All right, Daniel, so the question I have for you is, like, what do you think is the biggest mistake people make that prevents them getting past 100k a month? They're trying to sell something that doesn't have active market demand, so they just make something up. Like, I want to sell this, but the market buys, and you don't have a choice. You're locked into what they buy. If you try to do anything else beyond that, they're just trying to sell, like, too much different stuff or. Yeah, well, you just need to copy someone who makes money. So it's. Everything's going to follow power law. There's going to be a couple of people in the marketplace who make all the money. Some they're running some agency that sells some specific service to some specific niche, and they're probably angling the offer in some certain way, and they go, well, I want to try this instead. No, no, no, sell that. Start with that. You can make some changes later on. If you want to make the maximum amount of money as quickly as possible, you copy what works. That's it. You don't do anything else. You exclusively do what already works. That's it. So creativity is for poor people, correct? Yes.
