Areeb MirzaWe build social platforms that generate a clients using your social platforms in 90 days

The different layers of marketing #shorts #contentmarketing

23 Oct 2024 · 1 min

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Areeb Mirza explains that audiences exist at different levels of market awareness — from those who recognize the problem and existing solutions to those unaware of either. He advises tailoring ads and content to each awareness level, noting that people who already recognize the problem will respond better to messages that detail the problem and solution. The short emphasizes creating targeted content for each market segment.

Chapters

There are different layers of marketing. Whenever creating content or marketing, there are different people you will talk to. There are people who are aware of the problem and will respond better to your campaigns. So if you create an ad or a piece of content that talk about the problem you are solving in detail, the people who are most aware of the issue will respond better to the ad. Now, there are levels where the people are simply unaware that there is a solution for the issue that you were solving for. Or they might be in the middle and they are aware that the solution exists but don't know much about it. Now, knowing these market levels, you can create content tapping into each market.