Areeb Mirza argues that flashy edits often draw attention away from a video’s message, reducing business value. He advises creators and editors to prioritise conveying and visually explaining concepts (flowcharts, clear graphics, simple captions) so audiences learn the point rather than admire the edits; the video closes with CTAs for his content services and newsletter.
Like I see a lot of very well made edits, very, very cool transitions, flashy effects after effects, you name it. Now the thing with that is I'm looking at more of the edits than the actual message itself. How's it going guys? Welcome back to a brand new video. And in today's video I want to talk about something that is not, not as discussed but it's very, very important as well. And it's a topic related to editors because it's just one of those things where editors are kind of needed in all realms of the social platforms. When it comes to all these high end video products and stuff, all this short form content. When it comes to YouTube videos, when it comes to a lot of these things, editors are just one of those things where you need to make sure you have in order to get the right content out. Now I've like of course running an agency, going through a lot of editors, having a lot of a big team of editors. You kind of get to learn a lot being yourself an editor as well. Like I've edited tons of TV shows in my time and everything. So I wanted to kind of point out some, some key things you need to look at before hiring an editor and just some things to look out for. Now I'm not going to be talking about the pricing and like check their attitude. Those things are very generic and just is a more human based things and you just need to look at that just by talking to them. Anyways what I want to talk about is like are they trained enough to explain your concepts better? So this is just one of those things where you can hire like a top level editor who knows how to do the animations, who knows how to do the graphics, who knows how to do all types of fancy captions. And that might be what you're looking for, but in a lot of cases that is something you don't need. Though that is mostly a want because and notice how I said high class and that's because like people kind of take that word and just put it into the type of editing they do. I look at it a little differently. Of course that's important. They should be skilled enough and should be able to do all that. But in my thing they need to be skilled enough to know like how to explain concepts. They need to understand concepts and know how to present those concepts to the world onto your videos. Let's say you're talking about something that development related or it could be financial related, could be fitness related, anything. And you're talking about something super complicated. Or you're talking about something that a visual would be nice to have because it would just further improve your point. And when you give it to the editor, there's using like very generic graphics and it doesn't even make sense. Maybe it's just a stock footage or something. That just doesn't kind of explain the point. It just looks nice. And just looking nice does not get the job done. You want to make sure that your concepts are actually being explained. Let me give you an example. On Instagram and TikTok, Instagram in particular, like, I see a lot of very well made edits, very, very cool transitions, flashy effects after effects, you name it. Now the thing with that is I'm looking at more of the edits than the actual message itself. So the edit to me is more impressive than the actual message itself. So that kind of got me going. And I didn't realize this on the first one. This was like at the 20th or 50th one I watched after I had some of my made two, I was like, hold on, what am I, like, what am I doing? Like when I watch these videos, I'm actually watching it more for the edit than the concept itself. And whenever I started posting videos like these people were commenting on the edit. Edit and not the actual message. And the message is where the money is made. So I need to focus on the message, not the actual edit. Because when you, when you focus on the edit, people will focus on the edit too. But if you focus on the message, people will focus on the message automatically. So you want to make sure that the content you're putting out doesn't conflict with the edit. The edit is there to enhance your message. It's not there to take over it and just kind of be that flashy Lamborghini in front of your message. And that's what all people see. So very, very important you do that. Or if you already have an editor, send this to your editor. Because the only thing that your videos need is better concept explaining. You don't need like couple emojis coming up. You don't need like a fancy caption going from left to right. Use simple captions and just have your message come across better. Certain reels do way better than just simple captions. You can use fancy captions if you still want that fancy element because it is important. I'm not going to lie, like making a video look cool is still very important. So I'm not taking that piece of the pie away. I just want to make sure the priorities are set correct. So on the top should always be is my message being delivered? So as long as that's happening, the rest of it is fine by itself. Because you'll notice like if you post like a simple cap, like you scroll through Instagram or scroll through Instagram or TikTok all the time, you'll see like most of the reels are very simply made do the best because the hook is there, the message is there. All of these things are which are required to get you the sale. Like is usually done by the person understanding what your message is about. That's why keep the editing kind of at a certain pace and make sure you're focusing more on the message. So that is all for today's video. Just wanted to explain this concept to you guys and this is also done on YouTube as well. So for example, if you're explaining a concept, very complicated concept, your editor needs to know how to define those concepts onto the screen. Whether it's flowcharts, whether it's just certain numbers or measurements that need to be explained in a visual manner. That's a skilled editor in my eyes. Because they know that person actually learns through your stuff and portrays that into the screen. Now that's impressive because now your audience doesn't need to kind of like rewatch it five times, ask you the same questions. They are learning as you speak. So that is why it's very, very important that you find an editor that knows how to explain concepts rather than just editing. And if you are an editor watching this, start learning people's businesses, start learning what they do and just try your best to make sure that what they're saying, you can accurately display that as an animation or a graphic or whatever you want to use on the screen so their audience can understand that better. And I guarantee you like your values are going to go up automatically. Especially if you can communicate this with people as well. Yeah. And by the way, if you are a service based business and you're looking to get content done for you while also generating qualified leads, we do have a done for you offer where we care of that for you. So if you're interested, there's a calendly link in the description. Just book a call and we'll be in touch very, very soon. Also, if you want to subscribe to my newsletter, I send five very short emails every single morning, Monday to Friday. It's a, it's a good read. It's just one of those things where I try to get a reaction out of the person reading something like Aha. I didn't know this. Well, now you know. So things like those, if you want value out of it, there's a link right in the description. Just click on it and yeah, from there, take care.
