Areeb Mirza asks four questions that reveal why content matters: Do your customers use social media? Have you bought from ads? Will more awareness actually drive sales? Answer these before you start posting.
Do this exercise with me. Only do this if you don't understand the importance of content. As a business owner, think of the five busiest people you know in business and ask yourself, do they use social media? Second question Think of your customer or the people who will buy from you and ask yourself, do they use social media? Third question have you bought anything ever from ads or followed a page and bought it later? If the answer is no, do you know someone who has anecdotal experiences aren't always the best judgments. Last question do you think the more people know about your service and how you do things, you'll have more sales? These are questions you need to think of. You need to understand why you even create content before creating it.
