Areeb Mirza argues that Carwow smartly uses its YouTube channel (about 9 million subscribers) to promote its car buying/selling platform organically. Instead of prioritizing direct monetization or brand deals, Carwow places its own product messaging in videos to drive viewers to the platform at essentially no advertising cost, leveraging high organic reach.
Steel carwow strategy on maximizing YouTube carwow is actually a car buying and selling platform. That is where their main money is made. It is one of the smartest things they've done to maximize returns. Using their YouTube channel, which currently sits at 9 million subscribers every day and week. They reach millions of people organically and they are advertising their own product of no cost to them. They understand almost everyone wants a car and a lot of people watch our content. Let's just advertise our platform in every single video of buying and selling a con. They don't care about monetization. They don't care if they get brand deals. They know that they have a lot of people who watch their content and they have a platform that may interest these people and they direct the people who watch their content to their platform.
