Areeb Mirza explains when to start running ads for your business. New businesses should focus on other resources first, while established ones should consider outsourcing ad management for faster results.
If you want to start running ads by yourself, prepare to put four to six months of you just experimenting with funds and learning how it actually works. And by month six onwards you might figure out a phase of it and actually acquire somebody. If you've already been in business for two plus years and have funds for marketing, which you should if you wish to scale, I highly suggest you outsource it. Find the who, not how, because you have other things to take care of. It might cost you more upfront, but you will get results four times faster. It if you decided to do it yourself with the little time you have already, then the input wouldn't be as good, just logically. However, if you're just starting out and have maybe one to two clients, don't do ads in the early stages. You need to look at other resources to scale up to a certain point and then perhaps look into ads.
