Areeb Mirza (agency owner) gives short-form advice on hiring an agency for content and ads: avoid choosing on price or vanity metrics; instead evaluate what the agency has actually done and their plan for you. Practical steps include comparing your niche competitors’ content (example: financial-group Instagram pages), assessing whether your content matches that quality, and asking agencies about their vision and concrete work processes.
Chapters
Watch this before Hiring an agency so you're thinking about hiring an agency to take care of your content and ads and full transparency. I run an agency and we specialize in content and meta ads. However, this is to let you know what to look for when hiring an agency so you don't waste your time and resources. I have seen a lot of people go through the cheap route when it comes to agencies, and it's usually people who have very little knowledge in what works and what doesn't. They'll just compare mention numbers and promises, not what the agency has done and what their plan is for you and how they do things. So here's what you need to do to make sure you get the best possible results from your agency. So let's say you're a financial advisor and you're making financial content. Go to Instagram right now and look up financial group pages and look at their content. And these are pages with good following and ask yourself, is my stuff on par with this? If the answer is no, how can you turn that into a yes? Understand their plans and vision and actually look at the work being done.
