Short video advising new B2B business owners to 'go all in' on content creation to gain a competitive advantage. The speaker contrasts complacent referral-driven professionals (e.g., local accountants, lawyers) with the opportunity for newer entrants to reach audiences online before content becomes widespread among competitors.
If you're new in business like go all out in content you will have a big advantage over your competitors if you do this correctly. I've spoken to quite a few business owners and let's say a local accountant or lawyer. They're just so comfortable with just getting referrals that they don't bother to polish the online side of things because why should they? Referrals are coming, they're easy to close. Everyone's doing good. They aren't even trying to reach new people. Now of course there are some people who are paying attention to content and also been in the game long enough. But the good thing for you is that there's not a lot of them yet. I think the bigger competition comes from your practices and businesses, especially when all of them start taking content seriously then it's really on. Now you have an opportunity to go all in on these things. Go for it. Especially if you don't have a geographical advantage like a restaurant or something would have.
