Areeb Mirza breaks down where to focus in 2025: TikTok for younger audiences, Facebook for older ones, LinkedIn for professionals and high-net-worth individuals, Instagram as a general platform, and YouTube if your product needs explanation.
Which platform is right for you? LinkedIn, Facebook, TikTok, YouTube, or Instagram. In the perfect world, you should be posting on all of them, but let's just discuss it one by one. If you're looking for a more mature audience, Facebook might be the platform for you if you want a more younger audience. TikTok if you very specifically want to target high net worth individuals or professionals in your field, try LinkedIn because maybe what you're selling is unique. Instagram has the widest ranges of all. Think of it as an all around. Same with YouTube, but YouTube is a bit different than the other ones shown. But if you have a product that can be taught or need to be explained, YouTube is going to be a good fit as well for you.
