Areeb Mirza argues that views and follower counts don't matter for coaches targeting a specific paid audience. A web developer coach cares more about reaching the right people at the right price point than getting broad reach, since most viewers won't buy anyway.
People still think you need views and followers to have authority in the field, but that's just a logic fill for businesses. If you are a coach who specifically teaches the next generation of web developers on how to reach a certain revenue point and you yourself already have exceeded that point, you might be using Instagram or Facebook to find students to enroll into your program. Now there's a big disqualifier here. He's only targeting web developers. That removes a big percentage of the viewership. Let's add in another disqualifier. His program requires you to spend money to get one on one help. Just the factor of having a paid service also eliminates a big market. His goal for the online platforms should be to create specific clips talking to web developers who are already at a certain price point so he knows that they can afford his services and in return he can help them back. When was the last time you watched a web developer reel? Never. And you don't need to because you're not going to buy. So by logic, his views and likes will not be a priority since he has a target market in.
