Areeb Mirza argues that targeting a specific audience matters more than chasing follower counts. He uses web development coaching as an example, showing how a niche audience drives better business results than vanity metrics.
A lot of people think you still need the followers, the engagement and the likes and everything just to have authority in that field. And I'm going to explain to you why that's a logic field. And I have an example over here, and this is an example I used in the last video as well, which is like, if you're a coach who specifically teaches the next gen of web developers on how to reach a certain revenue point and you yourself already have well exceeded that point, you might be using Instagram or Facebook to find students to enroll into your program. So you might be using Instagram or Facebook to find students to enroll into your program. Now let's just look into that specific thing. So you're a coach who specifically teaches the next gen of web developers on how to reach a certain revenue point. So there's not a lot of web developers who are A, at a certain revenue point or B, even are web developers in the first place. So you're immediately cutting out, I would say 80% or 90%. I don't know how many web developers out there, but I'm guessing there's not a lot. 90, 90% or 80% of the audience right away. So you're not going to go vi just because you made a reel that talks to a specific demographic or reel. Let's say you're getting followers from Bangladesh or something, or Asia, somewhere in Asia. What are you going to do with them? They're not going to buy from you, they're not going to enroll into your program. Like it doesn't make sense. What you need is just a good base following, let's say even a following of like somewhere between 5,000 to 10,000 people who would actually buy from you. So in, in this example's case it would be web developers who are at a certain revenue point. Now I also wrote that there's a big disqualify here that he is only targeting web developers. And I briefly touched on this. This removes a big, a big percentage of the viewership and then also the program requires you to spend money. Not a lot of people are willing to do that right off the bat. And in my last video I also talked about some people view just to view content. This was from Alex Ramos video the six lessons he learned from his whole content creation journey. Some people just view content just to view content and just to make it short. And just to make it short. What he talked about in the video was that he's prioritizing revenue generating metrics rather than just vanity metrics. So he did this Experiment where he just switched completely to the entertainment side of things where he was just making entertainment content and his viewership actually went up. But he noticed that his sale numbers, sales number tremendously went down. And he also gave this example where there was this guy who was doing 10 million a year on, on his business, which is doing pretty well. And then the topic of his content came about and then he said that he doesn't watch his content. He doesn't watch his content anymore because it doesn't connect to him as much. So that kind of hit him deep as well because that was his target, that is his target viewer. Like he wants to target that specific viewer. He doesn't want the 2 million people who will never buy from him. So that is where he completely pivoted to a point where he's just doing mainly educational content and not entertainment content. And when he did that, his sales number went up tremendously. Even if you go to his page right now, you'll mainly see that he's doing education based content only. He doesn't care about if he gets 5 million views or 2 million views. That's always a good bonus. So let's say within your industry, if you get 5 million views, that's pretty solid. And that's very difficult. That's a very difficult thing to do by the way. So whenever you see like the Gary Vee's and stuff like that, like those are pretty impressive people and they've managed to build something that's actually pretty hard compared to someone who's like a musician or who's someone trying to just go in the entertainment side of things. Just trying to make you laugh. I'm not saying that's easy as well, but I'm just saying it's relatively easier. They're both pretty difficult, but if you had to compare, one's just slightly more difficult to do. So now back to the web developing example. So this web developers, web developers guy who wants more students to enroll into his program because he wants to sell them a service on how to reach a certain revenue point, he's going to do a coaching offer, a one on one offer, whatever it is, he needs those specific people to buy from him. His goal for his Instagram should be to create clips specifically talking to web developers who are already at a certain price point so he knows that they can afford his services. And another good point was that when was the last time you watched a web developer, a web developer reel? Probably never. And you don't need to see it because you're not going to buy from it. Like why would you even see a web developer reel? So the only content, even the algorithms are getting smart enough to understand that if a web developer is only liking other web developer stuff or is a web developer, he interacts with that kind of content, he's going to get that content. Because if somebody's using the hashtag web developer, it's just going to show you, show him that content because that's what he's most interacting with. And these platforms understand you more than you think they understand you. So for example, if you watch a certain piece of content because the main objective of these platforms is that they want to keep you on their platform as long as possible and how do they do that is to tailor the experience as much as they can for you. So for example, if you watch a lot of motivational reels, for example, they will show you a lot of motivational reels. If you watch a lot of animal videos, they will give you a lot of animal videos. It will be tailored to your experience. And that is where the virality goes. Virality is like a, an event diagram. It's like an overlapping section of where a lot of people like the same thing. So me.
You, everyone in this room, they like the same thing and that's where it goes viral. Like everybody likes, everybody likes the same thing. And it's usually mainly entertainment stuff, musical stuff and everybody likes to laugh, everybody likes music and stuff like that. So where comes that statement? Everybody likes something, that's where a clip goes viral. So if you want to make a clip more viral or something, just try inserting elements into your niche where people can say everyone will like this stuff like that. So that is all for today's video. Just wanted to make a brief video in this.
It's a cool setup. I mean it's just this mic, this mic and this camera which kind of follows me around. It's an OSMO pocket if you're wondering. It's pretty cool camera. But yeah, I do send out five short emails. Just talking about my newsletter real quick. I do send out five short emails every single week. Pretty valuable. I definitely recommend you subscribe to it. There's a short read. It won't even take too much of your time, 30 seconds at most. And if you're a service based business who's looking for one on one help, there's a link, calendar link in the description. Just click on that and then I will be solid from there. I'll see you in the next one.
