Areeb Mirza argues that internet sellers need to build trust to avoid looking like scams. The way: post content regularly across platforms with a visible face representing your brand. When ads bring people in, they Google you and check your site, so active content presence converts that initial interest into trust.
If you're selling something over the Internet, you have to convince the other person you're not a scam. And the best way to do that is being active on your socials and having content on all your platforms. If you run an ad and someone likes that ad, they remove to the other phase. That's why they'll either look at more of your content and Google you and visit your website. Putting a face behind the brand is so important. If you don't want to be the face of a brand, because maybe you have multiple and being the face of one will affect the other, just have a staff do it or hire somebody to do it.
