Steve Versano, a private jet broker, went viral by staying laser-focused on jets instead of chasing trends. He shows how he sells them, the tech, the lifestyle. That narrow focus made him the go-to jet guy and proved niche beats memes.
Steve Versano, the private jet broker, probably already seen his videos. If you're looking for a formula to use for your business social media page.
It'S his watch, his content.
It's about him talking.
About jets and showing how he sells jets, the technology, everything.
Now he's gone.
Viral several times, which helps him get front of his target market. But the main point here is that he doesn't make any meme related content or just to.
Get the numbers up. No, he established himself as a jet guy. Now everyone who wants a jet is going to know the jet guy and they're probably like, you know, while we're at it, let's also make some content. This is why I love the content plan for Steve.
This is hard to do, but when done right, it works.