Conversation with Aniket Mishra

So what's up people? I'm standing in front of the Internet mogul's office. Can you see there? Yeah, it's there. So I'll be stepping inside. Finally meeting my inspiration, Aviaria. A couple of months back I texted a person. A week ago I was live with them. And today I sit next to him. So today our guest for this podcast is one of the finest digital marketers in the hospitality industry, whose initial dream was to race streetcars. Brought to a situation by his father, he started joining his family business. Then he went on to scale that business in next four years. Needed in a situation, he started his agency which has more than 700 clients in more than 10 countries. A TEDx speaker who has delivered numerous keynotes around the globe. I'm sitting in the Internet mogul's office with the chief mogul himself. Thank you Avi sir, for joining us. So sir, you are having more than 225 members in the company and you are running two successful business. So what, what initial struggles you faced while starting this family business? Katham Karnekebad, you joined, you started your own agency. So what was the initial struggles you faced? Because we look at the bigger picture like you're running a business, you are now more of celebrity kind of, you know, a person. But initially you also face the same thing. What you know a lot of millennials these days are facing. So what were your initial struggles?

Yeah, when I started there were many other struggles because there was no YouTube to go and learn from other people. There were no podcasts, there were no startup events, there were no mentors. Can I talk to you? Can I go to a webinar and learn ecosystem? So how do you start a digital marketing agency? Test day. I'm doing Internet marketing, Digital marketing to Thaini Na Internet marketing. What will you do for me? I'll help you get business. How? I'll do SEO for you. What will you do in SEO? I'll help you rank. Rank. People didn't want to do digital marketing. People didn't want to do Internet marketing. They were like, we don't want to do it. Get us business. Yes, sir. It doesn't work like that. So we don't know how it works. So the biggest challenge was people didn't know what even my parents were like. That's what my thing was. The other challenge was that how do you find a team? Internet marketing, SEO, professional social media agents. What? There was only advertising agency copywriters, content writers, graphic designers. We are going to do the same things, but we're going to put it on websites or clients and pitch. If I want to meet a client, I find out who are the top 10 clients who can give me the best revenue. For example, if I want to grow by $1 million in the next quarter, I look at the top 10 clients in the country or around the world and who I think I can make value to. And I will do a thorough research on them and I will send them a video proposal and I'll say I can add $2 million to your research. I'll give them three, four points and then I'll fix a call with them and then conversations start. So Aajkar my buddy proposals but I tell people to start current digital marketing agency at least send three video proposals every day to understand what is the problem. 5 minutes to create a video, 35 minutes per video research and that to thin video.

And they skip this process and you know, just let it go like.

Phone check Instagram.

So you initially started the company with four members? As you mentioned that I started my agency with just four members. And how did you scale that thing?

I don't think we fired people because of any major problem ever.

And that four initial members still in the company. So that's really great to hear that. Matlab Apna kataki Purani dost or yes of cheese Hamisha Satra he's the, you know, the right person or something.

Some things happen, some don't Happen.

You have 155 member in the Internet moguls and no 150 members there?

Yeah, no.

80 plus 80 plus there in the hotel business or no, no, no in.

Another business in Internet moguls only hotels.

Okay. So you have different depth. So you know, there is, you know, handling such people like it's. It's really difficult to be a leader. It's very difficult to, you know, be a boss. Difficult. What advice you want to give to the person you know who's starting an agency or something? Like what leaders she you know, should what they should bring out. Like I see you as a great person. You know a lot of people see as a personality develop.

I don't know. I like people but by and large I like people. The handrakotinka normally many mom namujasi grow up Kia loga caring is because haradmi a different frequency pay different vibration A human being circumstances say Aya Agika circumstances you can't say hi, how are you Phone hello, how are you? Long time I told the client I can't come because you don't know you have to be Gusabi Atai PRB Karo mix and match formula guaranteed unconditional Kyoski Jinko Mehl so you can't keep people in your company or stop them from going based on.

Your younger self was like Streetcar. You were earning something and you were like I'm the boss of the life. Like so do you think that entrepreneurship like you started working in your family business, you grew that then you started with the agency entrepreneurship people could adopt that you know that thing from outside as well.

When you have a situation in life challenge values principle strong. Otherwise people should do jobs Entrepreneur CEO title Instagram See what is happening how a business is running. Maybe you will say boss. It is too uncertain.

And I see corporate culture after watching GaryVee. They get motivated and they think like I'll be the CEO. I'll become entrepreneur.

Amazing or Facebook profile change Kadia eggmanaba charpent pitch kari.in seminars. Then people get depression anxiety because Lokia bowling. When you are working for somebody.

They get a concept.

When you're an entrepreneur on your own and I'm an entrepreneur Instagram account handle. I'm the CEO. So I'm not saying entrepreneurship is bad. I'm just saying concept. That guy Usko hire Karo. He's an amazing guy working in that agency entrepreneurship. This guy does not deliver good work.

Time has passed.

Your job is the biggest blessing you have. Kisikapa job Internship Internship internship experience concept free internship.

They have got a concept like comedies and everything. Like they come up, stand up and they do like free internship this and that and that concept is changing a lot of youths and they think.

Content banda to do SAP athletes. Keep on discipline, Joanna. Okay, Keep going.

Yeah. So micro video. You got public speaking gigs. You became, you know, you scale your business Micro video success formula. Like what is the public speaking?

Public speaking that I'm the highest paid, one of the highest paid social media speakers in Asia. They didn't take it. So followers give him good money. I created micro videos and sent it to people who are event managers, event manager or then I sent micro videos. But I create Facebook ads with my Sarah speaking journey and I promote it through Facebook ads to event organizers. So you have to go and hunt for your roti every day. Today I want a good movie.

I want a good story, I want a better. You know.

The secret is no secret. Secret is go and reach out to five people every day. Hello. Hello sir. My name is Different Concept. I don't know but it may create videos and send it to people. It works like magic. Video purchase minute. Great idea sir. I will buy your course. I've sold 3,000 courses this year. I made money.

3,000.

3,000. Guess how many people have finished the course back end. Maybe 300. And I'm not surprised. Maybe 30. I learned a micro video mastery from Avra. And today I'm a digital coach 3 mentorship. They will become coach 3000. I'll make my business. You have to send out 5 micro videos every day. Send it for 90 days. 90 days. 5 videos every day.

5 videos are done for next 90 days.

It's like saying rows are push ups, rose pull ups. It's a formula. How will it not work unless you don't do it?

It's the normal ritual.

Pancho member her miniature Loka Balachi body. Baki jar Sabari videos. They've given me the money. They've taken the program. No, that's not the potential. Potential is that your life has to change. Wow. Up to my exams I'm making money. My course has taken my coaching business has taken off. I become an online entrepreneur. Micro video mastery. End product. It is going to make you successful in whatever business you do. It's spoiling the reputation of the brand, spoiling the course. So I keep 40 people. It's like saying you go to a good restaurant and you eat food. It is a recipe. One thing is missing and the recipe is not fine. So one thing cannot be missing. Either you do it or you don't do it. There's too much competition in the market. Oh my God. Digital marketers. Everybody is into digital agency. Relax. Don't worry. Very simple.

Only two person are only working. Two people.

Yeah.

I could, you know narrate that thing like. Hi, my name is Avi Arya. Father of two girls, six dog. Husband to a superwoman. A street car turned hotelier. Then social media market and Ladies and gentlemen, this is my story.

Wow.

I have learned everything. And what is the reason? How did you, you know, leverage the power of micro video and spread your story.

It's very simple. Father of two girls. Husband to a superwoman. Streetcar racer. Turn hotelier. But hotelier. Now social media marketer and founder of Internet mobile. Keywords marketing. I'm a marketer but Majut market. Nikarna Chata. Such market Karnata. This is my story.

You start with your intro.

Yeah. Like it. Like it. Like it. I like it. I like it. I love the story. I love you. But I love your brand. You see in others what you have inside of you. Somebody likes Ranbir Singh. Somebody likes Ranbir Potential.

You know this. This is something like I wanted to become. Okay.

That is what you are attracted to in life.

And then you, you know, attract that thing.

Because human beings are mirrors. Amusement park. It's a. It's a hall of mirrors. He walks into the mirror. He finds four, five images of himself. What are you looking at? What are you looking at? Happy person walks in. Hi, how are you? Hey, how are you? Beautiful day. Amazing. Kata I'm going to win. Kata I'm also going to win. Yes bro. Human beings when we see others. So you are always kissy or people are always showing you a mirror. You always have in you. You always see in others what you have inside.

True. True. Photo or upgrade. You have met a lot of great influential people. I was thinking like I have. I haven't done anything for you. I haven't put more leverage or like many apnea stable pickuchan. So I wanted to know for me it's you. I wanted to do something for you. But I could not find it because maybe just journey goes wrong and you are.

What I do is I find out they want a translation in Hindi because the India market or if somebody says India market may I want to reach. I want to do a campaign and I want to reach out to. So I know all the digital marketers in India or whatever I am marketing your book manifested.

Okay.

So I do for them what they want to do for themselves. Let's say for example podcast and Iski promotion hobby. So if somebody wants to help me, they will come and say by the way, can I come and meet you?

You will definitely say come up.

So it is always what value you bring to the other person and how do you know the value? You can't ask. A lot of people ask how can I help you? You do your research yourself. Same thing to win a client. I was telling how do you go and invest time and see his social media and see what is the problem he's having? Hotel company, very large hotel company out of Europe. 44 hotels. Major mistake. I called up the chairman of the.

Company.

And then she said he wants to do a call with you. So 44 hotels. Because I went down to find out what is the problem that he has. Similarly you can meet anybody in this world. That's how you have to go with a plan. Most people go with a plan saying I'm a big fan, I want to meet you. People who want to meet also they don't have time to only respond.

True finding and researching jobi them directly point you know the weak point and helping him in that particular will lead you. It is the best thing like this. This is going to be a micro video as well on my IG team or 52 webinars Monday 9pm and now you started with the 404 boss 104.

Webinars plus 52 on Saturdays. Saturdays is for my inner circle VIP people who have taken my program and are learning and want to learn with me throughout. So 104 +52.

And how you are going to impact the masses with this.

One is to make a scalable business for my team and myself. I have to keep on doing new businesses to take care of the people. I was like wow, I can speak to 750 people. Together you will be able to make an online teaching coaching business. Right now my this thing is that I am going to take 100 entrepreneurs in 2010 and make them into good money making either digital marketers, speakers, consultants, coaches. I'm going to make it and I'm going to show a case study of all hundred by the end of next year.

And you will going to start like hoteliers, small micro influences.

Energy, health, diet, exercise.