Digital Masters Conference | HYDERABAD | AVI ARYA

Social media marketer and founder of India's largest niche digital agency, Internet moguls. Avi and his family, yes, you can give them a huge round of applause. All of them as a family. You can give them an applause. Avi and his family went through multiple challenges, okay, the past few years and they had to make some really massive adjustments in their lives. And that's when Avi found solace in making videos. Okay? So he basically started making those videos and started using them as his calling card. And today he's here to share with you his story. And he's here really to teach each and every one of you that you need to be able to spend time with your family. You need to see your children grow and you can actually do whatever business. You can start any business you want just by using a smartphone and of course a very, very strong WI fi connection. Would you love to hear from such a person? How many of you are excited? Fantastic. So please help me welcome the Micro Video Mastery Method man. Please put your hands together for Adi Ar.

Forever. So I'm just waiting for my side to come on stage. How's everyone this morning? Excellent. Thank you very much for welcoming my colleagues and I here to this beautiful city. I've been here after a very long time. And thank you to Sureain and the amazing success Gyan team to make all of these amazing things happen all over the country. Ladies and gentlemen, my name is Davi Arya, father of two girls, six dogs, husband to a superwoman, a streetcar racer turned hotelier, now social media marketer and founder of Internet moguls. And today, the time that you've given me, I'm going to share with you these four secrets that anybody can apply to start and grow any business using just your smartphone and a nice WI fi connection. For this you need four. A story, a hero, micro niche, lots of micro videos and a formula. This, ladies and gentle gentlemen, is what we call the MVM method. And to explain this method to you and how this became a very integral part of my life, I'm going to take you through four chapters of my life. Chapter one. The story where it all begins. It seems very ordinary, but often looking back, it's not. This is me when I was 18 years old, overweight, underconfident and I used to stammer. My mom used to take me for these special classes and I was the only one there. I realized much later that I used to go there because of my speech problem. But I found them special because amongst three siblings I got maximum time with my Mother, during those classes, all I wanted to do in life at this point in time was to race streetcars. It gave me a high. It gave me something I thought I could do. I started racing with other people, started making some money off it. And in my 18 year old head I told myself, avi, you're a business person, you're making money and doing what you love. Guess what happened? My dad didn't think so. So one day he called me to his office, walked in, red carpet on a wooden floor, sat me down. Two of these landline phones were off the hook. How many people remember these kind of landline phones? They were off the hook, my dad's phones till date. Last night I met him. Phones are never off. I knew there was something serious happening. He said, son, I'm going to make this a very short conversation. We're going through a financial crisis. We've had to leave the house. I've had to sell both my cars and we borrowed a car from my grandfather who retired as an army officer. He had two cars. We bought one Fiat from him. So lots of fear setting in. We have nothing. You have two options. Either you continue with your car racing or whatever, do what you want or you help me in my business or get out of the house. This came like a bolt of lightning to me. Like this is not how I should be spoken to. Darted out of my room, typical Hindi movie style. My mom is waiting outside. Four, five hours of conversation that night with my mom led me to think very differently. The very next morning, I found myself behind my dad's small inn. He had. He had a small inn with 35 wardrooms, breaking down, customers, giving complaints, whatever. I learned a little bit of housekeeping, little bit of managing that small inn. But I also learned my dad is doing a great job of running this place. What should I do? We all want our own identity. What should I do to help my family and to help myself find my own identity? So while I'm thinking of that, one day a foreign guest walked in and he paid us in Dutch guilders. How many people remember Dutch guilders? Right? It is pre euro times. That's how old I am. Dutch guilders. We converted the money. It turned out to be multiple Indian rupees. Now I'm thinking to myself, 35 rooms. What if I get all foreign guests? Wow. Double revenue, double the income. And hang on, dad is going impressed. Yes, this is what I want to do. However, the challenge was how do you get a small inn exposed to everybody in the world? How do you do that. The Internet was maybe at one or two places for 450 rupees for half an hour in one five star hotel. Unaffordable, didn't know what to do, kept on working. There was an announcement one day in the paper through a company saying looking for cyber cafe partners. Rohit Sikhan was the general manager, gave the ad. Rohit is still a friend of mine after 20 years. We got that cyber cafe into the hotel. Now ladies and gentlemen, for the first time ever I had access, 24 hour access to the slowest Internet on the planet. I used to open the website, go for lunch, come back, the rest of the house would be open. But that's all we knew. I got into the web ecosystem, people said, I went into forums. People said, you need a website. A website was made by few Bangalore companies for overseas companies. Nobody was making websites for many small businesses like ours. Somehow got an installment, say 14, 15 month plan. Convinced my dad bought a website. Guess what happened to my business the day the website was launched? Nothing. The same month, nothing. The same quarter, nothing. Now I'm like this time I'm definitely going to be thrown out of the house. I'm thinking what to do. I'm under pressure going back to the forums. People said create this kind of a page to a toll free number. Call to action. Once I started doing all of those things, I started getting queries. First time I've seen a query on a technology platform, I didn't even know if it was real. Answering back and forth to these people, I was very excited but I didn't know if it was real. And then because people from Europe and America take six, seven months to come to India. They finally came to India, picked them up from the airport, took them to the hotel, checked them into the room, got the dollars and I'm thinking to myself, abhi, this Internet thing works. There was no stopping me after that day. I went 24 hours into the Internet, into the forums, trying to talk to people. It was relatively easier to rank on almost every single keyword in within two to three weeks. Whatever you wanted once you'd mastered the app. So I developed multiple websites. One website was giving me 15, 20 queries a month. And another one, there was a time we had hundred odd domains working every day. The inbox was full. We started getting these people were booking six months in advance. They started coming to us. Lots of business started coming to us. One day I remember going to my dad and said, you see people are coming in every day now we've got a File full of people who are coming in the next six months. I think it's time to lease the hotel next door. We leased the hotel next door, filled it up. My dad said, let's buy it if we have business on books. We bought one hotel, ladies and gentlemen. After a few years we bought another one and then we bought another one and then another one. The Internet changed my life, ladies and gentlemen. My dad took 20 plus years to make that small hotel. After we discovered the Internet, in the next few years we had four more hotels. These are some of the properties that we owned and operate. All came from the power of the Internet back then. Some of restaurants as well. That's when many people started coming to me and saying, we love what you've done for your dad's business. Can you do this for us? So in 2009, I founded a four member team and I called ourselves riding high on confidence. As a young man, the only name I could think of was Internet moguls. Started a company and then started my journey of helping people find their stories. Because now my story was traveling and people wanted my attention and my time and guess what? They wanted to give me money for that. A very important thing happened in my life. I'm getting guests, I'm getting money. But guess what, the most important thing, I am now having strategy discussions with the gentleman who wanted to throw me out of the house two years ago. My dad is like, when are we going to have our next meeting? I said, maybe tomorrow. I'll keep you posted. Not because I was being disrespectful. I was so busy doing so many things. I started getting invited on stages. Because ladies and gentlemen, remember one thing. Once you have a story and you have a way of sharing it, the story travels very fast. I started getting invited to stages all over the country. I did my TED talk today. By the grace of God and the blessings of my parents, I am enrolled with one of the biggest speaker bureaus in the world, the London Speaker Bureau, amongst all these other stalwarts. Then I reached out because my story is now continuing to travel. Now I'm getting hooked on to making videos. If you remember, I was overweight, shy, and so I was very comfortable in front of the camera, but not really comfortable in front of people. So I started making videos. Every time I got onto stage, got on stage, I was like, can I do a video? Instead I continued to create videos. My story reached more and more people. I then my story reached people and I was able to have conversations with Grant Cardone. Billie Jean, Pat Flynn, Ritesh Guy Kawasaki from Apple, Gary Vaynerchuk multiple times and changed my life completely. Because of my story, I started getting calls from large companies overseas like TripAdvisor saying can you fill up audience? Can you fill up audiences all over the world? Can you come and speak for us? Ladies and gentlemen, one story, the way I said it changed my life. And I'm here to share with you the first part for all of you to take home. My story formula, name, family skills, achievement and vision. One thing I'd like to tell all of you people, you'll all get the slides later. Please don't take any videos or pictures. You will get all of these slides later. Please focus on the presentation right now. Thank you very much. Sorry, the presentation here stopped. So remember this the story formula, your name, family skills, achievement and vision. Once again, my name is ABHI Arya. Father of two girls, six dogs, husband to a superwoman, a streetcar racer turned hotelier, now social media marketer and founder of Internet mobile. Your story can have two versions. A long form version, five to seven minutes like I took in the beginning to tell you my story so far. And then the short version which I call the hero introduction. Ladies and gentlemen, my name is Avi Alia. Father of two girls, six dogs, husband two superwoman, a streetcar racer turned hotelier, now social media marketer and founder of Internet moguls. It gets me applause every time. It's my real story. When you share your story in a format, it works. I put it everywhere. Here's the formula. You'll get all these slides later. I put it on my business cards, I put it on my website and it works to get me business from different parts of the world. Now ladies and gentlemen, make a promise to yourself to say I will use this hero introduction using the MVM method. Raise your hand and say I will. Mvm. Lovely. Chapter two of my story. The Hero Micro niche. So as I'm going along now, I bought my digital marketing agency. After six months of getting into a brand new business, I started failing. Say it's a good idea to go meet people. My business is digital marketing for hotels. Should I stick to one niche and tell the whole world? Put a flag in the ground and say the digital agency for the hospitality industry. And say no to everybody else. It was one of the scariest decisions. I didn't know how to take it. Business was not growing so I went to experts. I went to one of the largest agency owners on the planet. He happened to come to Singapore and then Mumbai. I Met him and the gentleman told me one thing. He said, abhi, lots of things happen. Hedge your bets, all of that. If you work with every industry, you survive. Otherwise you'll die. That's the first time, ladies and gentlemen, the voice in my heart spoke ten times louder than the voice in my mind. And I thanked the gentleman because two kinds of people come into your life. People who teach you what to do and people who teach you what not to do. So I thanked him for his time and I went back. And on 2009 when I said Internet mobiles was born. Now I'm getting more and more sure of this. Now, after sticking to one niche, one hero micro niche. Today, after 10 years, we work with 700 active clients every month in 10 countries, giving them more than $50 million revenue every year. This, ladies and gentlemen, this is my team that I'm very grateful to have by my side. These are people in our offices, some of the clients I always dreamt of working with. Today, with all humility, I say sticking to one niche allowed me to work with almost every single hospitality company on the planet. All these brands that we wanted to take are now working with us. Today. I'm on this mission to help all of you people find your micro niche so that you can also prosper. I bought a niche formula. Your passion and your interest. What is your passion? Note down your passion. What are your interest? What lights you up every day at the same time? What is your experience? What has life taught you? Life taught me hospitality, so I stuck to that as well. It was faster growth for me. What does my audience want from me? Check what competition is doing in and around and then turn it into a niche. And I'll give you some examples which blew my mind away when I first made this presentation for you guys. Somebody's got a flourishing business making more than $10,000 a month taking care of this niche. How to take care of your foster child. People have foster children. There's a course for it, there's a website. This person is making this much money. Your post pregnancy workout. A lot of fitness trainers. How many fitness trainers here? A lot of fitness trainers are like, what should I do? How should I position myself? What is my niche? This fitness trainer is saying, only your post pregnancy workout. That's all. These are the mothers who want to get back into shape. I'm only helping them. When a mother goes to these kind of people, they don't negotiate. They know they have a system and they're paid top dollar for it. There's a gentleman Here, who's running only a Gmail school. He said, doesn't matter. I'll still be able to find 5,000 people who pay me money. Only Gmail school. It gets narrower. We talk about co working and all of that. Somebody's got a site co working only for senior citizens who understand each other. Knitting. Somebody's teaching online knitting. Digital marketing agency only for the political arena. Digital marketing only for healthcare. Digital marketing for realtors alone. Now, ladies and gentlemen, if I've been able to prove to you that sticking to a niche may get you fortune, which you've never seen before, let's make another promise to us ourselves. Take a promise and say, I will use a micro niche using the MVM formula and say, I will. Mvm. Lovely. This leads me to chapter three. Lots and lots and lots of micro videos. Pay attention. This is a very interesting part. Now we bought our niche. I bought my story. Now I'm thinking, what should I do? How should I get more clients? So like a typical entrepreneur who's impatient, I said, let's start meeting more and more people. But what started happening with meeting more and more people is I'm not spending time with my wife, not with my kids, not with my mom and dad. I needed more time. Traveling costs are going up and my two beautiful girls, Raya and Aviana. Raya is 13, Aviana is now nine. They're growing up and I want to be home. So I started doing more micro videos. Like, let's get back to creating more videos. Putting videos from wherever I am to get clients. My hero introduction, my MBM formula, talking about my niche. I'm putting them on Facebook because the whole world is there. I started making videos as early as 2007, 8 and 9. Continue to create videos on different topics on what my audience wanted to hear till today. Location agnostic. Wherever I am, in the car, on the plane, in the cab, wherever I am, I continue to create videos and send them to my clients. Put them on YouTube every single day. You know what happens with that? The conversions shoot up. Because your videos are like your salespeople who you don't have to pay salary. I just give them a little bit of conveyance by putting some Facebook ad dollars, four, five dollars per video. And they go into the market and get me leads. Cost of acquisition goes down and the business starts feeling good. You start feeling good, your family starts feeling amazing. This, ladies and gentlemen, allowed me to do what I always wanted to do in life. To be able to spend time with my three girls, my wife and my Two girls, Raya and Abhiyana. I'm here to tell you ladies and gentlemen on this beautiful morning that the power of micro videos in 2020 has to be applied by each and every one of you. If you love your family, if you want to grow your business and stay close to the ecosystem, Micro videos allow you to get high paying clients coming to you instead of you going to them. It creates you as a very powerful online brand in your own niche. It gets you any meeting all over the world. I showed you the meetings I had with the top people around the world without having to travel. Now I have everybody on my Rolodex. They found me through video, I found them through videos. And most importantly, took me a long time to understand that, to live a beautiful happy life. But I'm going to teach you something more interesting in the MVM formula. How many people are enjoying the MVM method so far? Okay. For everybody else. Okay, lovely. So I'm going to teach you something which is something you can do using four minutes a day. I call it the MVM four step. Four Minute close. Any deal method. You like the name? Awesome. I'll tell you how it works. Anybody, every single person, entrepreneurs, coaches, students, every single human being on the planet. My 13 year old daughter by the way sent a video to Grant Cardone. That's how we got that appointment. So nobody can say I can't do it or I don't have that experience. Anybody can do it. But this is what I use to get money into the family, money into the company. Coaches, entrepreneurs, students, whoever you are, any age, whatever, you can do it. Any language, the me and post air. Four minute close. Any sales formula works like this. And I'm going to tell you a day in my life. I'm going to give you a sneak peek of what I do every single day. And I've been doing it for the last 10 years because most of my agency work is with hotels. This is what I do. I get on a video, I put out my smartphone, I have a team taking videos and pictures, all of that. But I seldom have patience. As long as I have a phone and a wi FI connection, I can start doing business. I pull out my phone and so for example, if you're Pankaj, your name is Pankaj and you're the head of a hotel and I'm pitching to you. And an average retainer could be 1 lakh, 2 lakhs a month. Here's how my pitch goes. Good morning Pankaj. My name is ABHI Arya. Father of two girls, six dogs, husband to a superwoman, a streetcar racer turned hotelier. Now social media marketer and founder of Internet Moguls. I hope you're having a fantastic day. I'm going to take only four minutes of your time. So please watch till the very end. Pankaj, I've been to your hotel. I've done some research. I understand you have 84 of the most fantastic rooms in the city. But I also understand that 50% of your revenue is coming from third parties. Thereby making you giving you. You're giving 25% commission away. What if I showed you a Google Ads strategy where I can give you direct business for 10% thereby saving you 15% on 30% of your business. Pankaj, I also realized that you have a beautiful restaurant that does very well on weekdays, Friday, Saturday and Sunday. But on other days it doesn't. What if I showed you a social media strategy that will allow you to get more footfall from the vicinity around you? Lastly, I know you have a beautiful backward space like this. If you had one more seminar every month, your entire cash flow would change. What if I showed you a LinkedIn strategy where people will see your ad and they will call you to book a space like this shortening your sales cycle. If you're enjoying this video so far, thank you very much for your time. Now I'm going to show you three testimonials. And then I show them testimonial one, two and three room restaurant F and B of somebody else that I've done. And I say thank you very much for watching so far. Now I'm going to give you an offer. You don't need to travel. I've removed the friction from that person. Say when should I give him time? Should I not now. You don't need to travel. I don't need to travel. Click on the link below. There's a calendar link. You and I will meet on a Zoom call for 20 minutes where I will give you an audit. You take that audit and you can increase 30% revenue in 90 days. If this is of interest to you, look forward to seeing you on the zoom call. My four minutes are over. Pankaj, thank you very much for your time. Once again. This is Ravi Arya, father of two girls, six dogs, husband to a superwoman, a streetcar racer turned hotelier. Now social media marketer and founder of Internet Moguls signing off. Four minutes. I make three every day. Here's the process. You're going to get all of this. Don't worry about this. Here's the process. Just listen to this carefully. Step one. Your hero introduction. Like I say my name is Avi Arya. Step two, the pain points. You must have done some research for all of these people before you make that video. The three things that they really need solving. I'm telling you I walked this planet 43 years and I've been working since I was 18 in harsh condition in all kinds of environments. My dad has always taught me one thing. Forget competition. Just do what you can. There is always enough work. Once I become 100200 million dollar billion dollar company then I think there's competition. There is enough work for every single one of you who wants to follow a system number three. I show them case studies. Case study one, Case study two, Case study three. And then I give them the offer. The offer removes all friction. How should I calendar it? When should I meet? And I also don't need to take a 20,000 rupee flight and stay in a 20,000 rupee hotel. And the meals and all of that and miss out on Rai and Aviana growing up. I'll meet them on a zoom call. Then I send a video proposal and lots after that. But my colleague Saurabh is going to talk about what we're going to do in the DMV when all of these things the next level of MVM is going to be taught. So stay tuned for what Sourav is going to tell you. Father of two girls, six dogs, husband to a superwoman, streetcar racer, turn Italian now social media marketer. Hope you're doing very well with a 110 room hotel in the middle of Gurgaon. What, what else? Anything else that I can make a note of and make you know make any improvement or changes on value based offers which are not available on the ots. It's going to be interesting. It's going to be about micro video mastery. It's going to be about digital marketing. Venues are made in the morning. There are restaurant opening and closing time. What is the most crucial time? How does the recorder get so that our teams think rooms FMP banquets all the time who are as the experts for wedding information and how to find your hero niche. How to grow your business using video urgency. About this trip was how to help hotels get extra revenue points. I made a note of and I will speak to them after this call and I'll make sure that you know by the time you and I have the next call then this problem is sorted. So I'm sure this presentation will help. We've handpicked videos and we are using technology to be able to send videos. 140, whatever your age is, you meet somebody and you see this is a client I've always wanted to pitch. See, I get the gist. You know, this is only whatever you're saying is 100% what we should be doing now. Deepak and Kapil and all of us can decide. You know, mostly it's, I think it's always in Deepak and Kapil's code what I've learned, what to do and what not to do. So what we are, basically what we are doing is in micro video mastery, we are helping people and hand holding people how to create a micro video and you know, share their message to the world by using a. Ladies and gentlemen, the purpose of showing you this video was to tell you everybody could do it. People of all ages, any business. I made this into a system. My entire office is using it. And now we're training thousands of people in multiple countries to use the MVM video model to stay at home, grow their business and do whatever they want. Now time to make a promise to yourself again. Make a promise to yourself that I've understood the power of micro videos and I will make as many as possible. Say I will mbm. Lovely. Now, you know, when we go to the gym, we get into a gym attire. Why? To put ourselves in that mode. Now I'm going to work out. When you go to work, you wear a suit and tie to put yourself in that mode. You send a message to your mind saying, I'm going to get into work mode. So what I do is sometimes I feel anxious, sometimes I feel scared, sometimes I feel not so sure about myself, right? And it happens. How many people have that feeling? It happens with every single one of us. So how I what I tell my mind is I put myself into MVM mode. I wear my MVM ring and instantly I tell my mind, this is not the time to feel anxious or scared or whatever. This is the time to create videos because it's going to go there and create value for other people. How many people think I should give away some of these rings? Today I've got only 10. So four steps to get these video rings. If you like the MVM method. Step one, this is my Instagram, go and follow it. Step two, you go to see me saying thank you to your city and go there and say, I will MVM. Step three, go to LinkedIn and you'll find a similar post. And at the end of the day we'll give away 10 video rings. Does that sound good? Excellent. Chapter four. Pay attention to the most important chapter of my presentation. A formula. Success, ladies and gentlemen, requires a formula. I've taught you many things, but how do you do it every day? Is there a system that you can take home right now to be able to do it? I call this the MVM location free money multiplier formula where I make three video. How much time to make one video? Four minutes. So I make three videos a day, 15 a week, 60amonth, 720 a year. Do you think it's possible? If I love my family, I want to see my kids grow up and I want to make a lot of money. I still don't want to have travel costs. Do you think I should take out 15 minutes, three videos? 3, 15, 67, 20. Do you think if I'm putting that passion and all of you put passion into your videos, you'll be able to close at least 10% deals in the year. That's 72 new clients every year. And like I said, my colleague Sourabh is going to talk more about how this works into the DMB program. All our students who've taken this after three videos a day, 15 a week, 60amonth in one month's time when they do 60 videos, they get a client for one or three lakhs. Three months, three to six lakhs. And after six months of consistently doing these kind of videos, there is no limit to the amount of money you can make. Why not make six videos? Eight endless possibilities. Now I'm going to show you some of the top MVMers of the year. 3,100 people have taken this program this year and I'm going to show you how this works. Entrepreneurs of all kinds, products, services, B2B matter. Entrepreneurs all over the country, coaches of all kinds, work from home moms and dads. I want to be a work from home mom and dad and I'm now being able to do it partially and lots and lots of students who want to make money using the MBA method. Now it's time, ladies and gentlemen to recap four things, four secrets that if you learn anybody can start and grow any business and get customers from any part of the world using just your smartphone and a nice WI fi connection. Let's recap together. I'm going to play the slide. You want to tell me what it is? A hero introduction. A hero. Micro niche, lots of micro videos. MVM location, Free money multiplier formula. Ladies and gentlemen, this was the MBM method that allowed me and continues to allow me to change the way that I'm growing my business rapidly, staying close to my family and continuing to grow Internet moguls and the MVM family. Now, for the last time, raise your hands as loud as you can and say I will. MBM Lovely. Thank you very much, Ahmedabad, for your lovely time today. It was really an honor speaking to all you of of you and for all of you who still thinking video rings, this is where you can get them. Thank you very much for your time. Once again, this is Abi Arya, father of two girls, six dog, helpful to a superwoman, a street car racer turned hotelier, now social media marketer and founder of intern mogul signing off for the day. Thank you very much.