Every founder needs to lead sales, especially for high-priced offerings. Founder-led sales builds momentum and credibility, and keeps you able to raise prices as you scale. Delegating sales to co-founders doesn't work.
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It's one fundamental thing any entrepreneur, anybody who decided to open up their agencies, they always signed up for selling something. So, you know, they always knew there is a buyer at the back end that they can sell it to, to make a business out of it. So no other way around. But you have co-founders, right? Yes. Are you the salesperson? No, I don't let them also, to be very honest. Very early in our business, we realized founder-led sales are very important, 100%. Yeah. And I don't say any otherwise on this, but is that the The moment you start selling expensive stuff, it's always better that it's led by founders, and it will keep getting expensive and expensive if the founder-led sales are there. So that's the only narrative. Founder bich ra toh manga bich thi jaye gaya hai. It's a simple thing.