In this testimonial interview, Avi Arya asks Prerna, an agency founder, to share her experience after joining their mentorship program. Prerna explains two key changes that transformed her business over the past 6‑8 months. First, she began using the SFA AI agent, a tool that audits sales‑call transcripts, highlights what went right or wrong, and suggests concrete improvements. This data‑driven feedback helped her close higher‑value deals, raising her average contract from about ₹55‑60K to ₹3.3 L in the last 90 days. Second, her team participates in weekly Wednesday training sessions, which upskill staff, boost productivity, and enable more automation across departments. With these levers, Prerna’s agency now serves more clients without expanding headcount and has set aggressive revenue goals—aiming for 20‑25× growth within six months. The interview also touches on community feedback loops, where successful members provide testimonials to inspire others.
Chapters
So you're definitely a believer, and we appreciate you being part of the community because you give us confidence that we are on the right, you know, to Manmeet and me, the team, that we're on the right path. And we know that the feedback that is coming from you is not criticism, it's for improvement. So that's why we, you know, reach out to you for what are things that are working. And you get a sneak peek into the new systems first. So tell us what has worked for you because we want to use this to inspire others through newsletters, through whatever. Because when I send a testimonial to somebody, it's not— it's, it's legitimate, right? If you're working hard, right, like, any results come, right? Like, I want to serve, I want to make money. It's very clear that I am not ashamed of thinking that this energy called money should not come to me, right? But I know for a fact, 10x, everybody should create a multi-crore company, and we charge you know, whatever we charge for our mentorship. So based on whatever you've learned with us, tell our audience who's watching, what is it that they've received, you know, what are the good things that you've learned being part of the community, and then tell them all to join.
All right, I think there are two things that have changed the way I'm operating my agency in the past 6-8 months that I've, you know, been with you. First thing is, I used to read a lot. As a founder, you said we need to take care of two things. The care and the sales. And I used to think, I used to read a lot on sales, how to sell, trying to learn all of it and trying to implement it as well. But at the end of it, who is judging the call? So what, what am I getting out of the call? I can only say it is converted and it is not converted. The process that the entire call went through is something that I want somebody to dissect it for me, that this is where you know, the call went low, this is where the call went high, this was the right question to ask, this is something that you could reframe. This is where the framework that you have put together, the AI agent, which is called the SFA framework, it's a— it is purely based on sales. And all I do today is— not just today, I've been using this tool from the day you launched it. You put a link in the group and I've been like, it's pinned on my MacBook. And all I do is I put my transcript and I just ask it to audit it, and it gives me a detailed report of what went right, what went wrong, what should I be adding to my next call, what should I not be doing at all. It was not about the score that I was getting at the end of it, but it was about what I was using through the output of these implementations. And as a part of it, I started closing more leads.
Real paise hai gini?
Real paise hai. And at a price point where I wanted to convert.
Which is what right now?
Which before, you know, I joined you, it was somewhere on an average 55-60. The last I closed was 3.3 for last 90 days. And we are starting their account from the next week itself. And they are based in Dubai. The confidence came from the questions, predictability of the question, from the framework that I was, you know, the output that I was getting. And I knew that if I say this, this is how the next question will be, or if I say that, this is how the next question should be.
So that's on the SFA, the AI, everything.
Absolutely.
Everything is helping you close deals.
Absolutely.
What else?
The second thing is that my team is learning as well. There are Wednesday sessions which I may or may not be a part of, but I know that my teams are attending. And the way their productivity has increased in terms of quantity and in terms of what they're able to produce in the same, you know, amount of time and with the better quality of it. It is something that is also giving me confidence to go to a sales call and saying, okay, this is something I can do for you and this is not something that you will find anywhere. So this is— these both, both these things, I think it has changed the way my agency is working. And as you said, I still have those 4, 5, 6 people in the team, but I have more clients on board and it has not changed because we're using more automation. Learning Every Wednesday Utilizing it, learning every Wednesday, utilizing it. And every department is getting their skill set, you know, upgraded every week, every week.
So what's the aim? Like, how much revenue are we going to do in 1 month, in 6 months from now?
From 6 months from now, I am— I think I have put a match to the revenue. Initially I used to think, okay, 2x, 3x. I am, you know, I've put together my maths. I'm gonna make 20x easily. This is the easy part, but I think I want to go ahead and do like a crazy number around 25x or something. Yeah, awesome.
