Aryan Dutta doubled his monthly income from 50k to 1 lac using MVM Systems to land restaurant clients. Avi Arya walks through the digital marketing strategies that made it work.
Okay, the recording has started. Aryan Datta came on Achain.
Very good, sir. Very good. How are you sir?
Good. You're a young hustler who started a digital marketing agency. You're getting restaurant clients and ABHI Sabush, you're a young man but you're giving up. I remember you came MVM course in the beginning. You are one of our first ever MVMers. But you are one person who's not giving up. Because you know that this is not one straight route.
Yeah.
You have to keep on tweaking your offer. You have been talking to clients. You've been doing lots of things. And some things work and some don't work. I want to know from you Aryan, why did you join the MBM program?
So when I joined mvm I was still learning. The digital marketing thing was new to me. I learned Facebook ads from Facebook and everything was going all right. But I didn't know how to approach the clients. I didn't know how to pitch my services. I didn't know how to keep yourself in front of the client. So MVM what taught me is how to put yourself in the client. The hero introduction. It's a very like good thing.
That is the second part. Why did you join mbm? You came to the webinar.
Yeah.
And you instantly signed up.
Yeah, yeah, yeah.
Why did you do that?
Because I had some skill but I didn't know how to, you know, put it in out to the market.
Right.
So I had a talk with Anish sir, I guess and he told me like what. What's inside mvm? So yeah, I joined it.
Excellent, excellent. What did you learn from mvm? Now talk about your hero introduction and all of that. What did you learn?
So first of all, hi, I'm Aryan Dutta. I'm an entrepreneur and social media consultant@outcreatmedia.com. feel free to check our website. We help restaurants to get more customers using social media techniques.
Okay.
Very good, very good.
So that's my hue introduction.
Okay. And what is after the MVM program you found your hero micro niche.
What is your hero micro niche now?
Restaurants. Restaurants. I'm only targeting restaurants right now. But yeah, sometimes I get, you know, get the temptations to change my niche but I'm still, you know, holding to it.
Excellent, excellent. Or Abnika seek her micro video mastery program.
Or huh. I was a camera shy a bit. A bit of camera shy. So once you start recording videos first video is very, you know, bad. I would say I have improved a lot from since then. But yeah, the cameras are totally went away. I can record videos anytime, anywhere. I don't get. I used to get bothered actually but now I don't get bothered. Like people are watching something.
So you went from shyness to.
Awesomeness. Yeah.
So what were the MVM steps that you. When we go live and we launch it, a lot of people are watching this right now. So what is your message to them? Why should they go through the MVM program?
First of all, MVM has a community, very supportive community. The Facebook group, the WhatsApp group. There are lots of people out there who are doing the same things that the the person who wants to join. So it's a great opportunity to talk with them and it gives you confidence. Right. And you're not alone. You can feel that you have you know, tribe of people who are supporting you constantly and you are contacting me and all the team from MBM team is constantly in support with me. So yeah, people should join MBM because it's a tribe of team who supports you and it gets things done.
Actually yeah, that we are very proud of that because we are not a one person company. We are almost 220 people in the office. So we've got different teams for different things, support and all of that. Excellent, excellent. All the restaurant owners who want to work with you, why should they work with Aryan Datta?
So I am ar. I started this journey like one year back. I was actually the restaurant thing, the niche thing actually started with my uncle's own restaurant. It's one of my uncle's restaurant I started with. It's a very small newly. The restaurant was newly open and it had zero likes, zero fans and everything. And my uncle had no idea how should he go about it. Right. He had a restaurant like but how to do the online thing. So I said like okay, I just wanted to do it, so can I do it. And I just opened a Facebook page and I ran an ad. It was a brand awareness campaign and I spent like 3000 rupees and it reached 192 people the next day. Restaurant was full.
Very good.
So yeah I started from there and then on working I get clients one, two and I've partnered with a guy from Europe, Romania. The website is outcraftmainer.com so we are also working with European clients too.
Okay, so I'll give you now for you and all the audience who are listening and want to know how to use micro videos to be able to get restaurant clients. And if you're running a restaurant, see the best Way to be able to run a restaurant is to have a three pronged, three tiered strategy. Which means that step one, you do what Aryan Datya said. Run an ad and tell people what is it that you're doing in the next week. Make it very immediate. I'm doing this on Monday, this on Tuesday. There's a lunch with the COVID lunch with the family. You know, four people come in, pay for two and like that and then show pictures of a family coming and eating. Most of the times you will find that people in the vicinity and run the ad in the vicinity, 4-5 km. Because people, unless you're a specialty restaurant, the whole world is talking about it. People are not going to travel to your city to come and eat. So if you want regular footfalls, it's better to have a radius of 4-5 km and then segment it down to see, do I have real estate agents who are here and working with their clients? Do I have travel agents? Do I have digital marketers? Do I have family people? Do I have work from home, mothers? Do I have mothers and fathers who are picking up their kids from in this area and their schools are here? Put your five demographics and create five ads for all five of them. And then show an image of a mother who's picking up a kid from school and say, you know what, taking your kid back from school, drop in for a healthy meal with your child in our restaurant and show the other mother doing the same. And then when they come into your restaurant, then give them an offer to say that when you come back the next time, then your husband is invited for free. When they come back the next time you say that your mother and father, if you're living in a joint family, I invite for free. So like that, make sure that he's not a one time strategy. It's three times they're coming because every time they come, you note down the requirements, ask them who they are, where they live, who all they have in their family and the person who is not able to come, you say, I want the other person to come. So those people will be our guests. All three of you will pay, but the next of the two people will be guests of the restaurant. So they will come three times. Now comes now. Show an ad for the real estate agent and show a picture. Say, you know what, close your deals in our nice quiet setting. Treat your customer to one of our beautiful new dishes, whatever dish you have and say that you know if your deal closes here, your customer gets a.
Free meal from us.
So he will get your customer. He will get the customer one time. This becomes his lucky place.
All of that when he comes the next time, tell his customer, you know.
Thank you very much for coming with Aryan Dutta who's a real estate agent. Now here is your. Because you come here with Aryan, here is so make your customer feel important.
Because he's got another of his customers.
So he has to be Aryan's customer.
To be able to come to you.
Similarly, when you go to somebody else.
Who may be a digital marketer, say digital marketer, you need a nice quiet place, have a nice meal and just put on your headphones and do your affiliate marketing or do your blogs. Here is a nice place. This is a place for digital marketers to come and eat healthy meals, have a nice green tea. Because I know you guys are hustlers. You need to work, create a campaign for digital marketers, run it there.
When they come in, you tell them.
I know, are you working on your blog? Are you working on your blog? What are you doing? Similarly, I've got special wi fi connection. When they log on to your wi fi connection, it should be digital marketers rock when it comes to property dealers. Have the property marketers rock like that. Personalize the experiences for these people. They will find your place to be the best hub in the market to say, this is what I want to do. These are the people I want to be with. Everything requires a multi layered approach and the results will be there as soon as you personalize it for them. Aryan Dutta is going to be the restaurant marketer of 2020. Aryan, we're looking forward to you creating three videos a day, 15 a week, 60amonth, 180 a year. You know, I always say every entrepreneur needs to hire 180 salespeople. And I'm going to tell you how. Three videos a day, 15amonth, 60 a year, 60amonth, 180 years.
And then every single video of yours is going to go and get queries for you.
These are your sales people.
Does that make sense, Aryan?
Yes, sir. Yes, sir.
Awesome. Awesome.
Thank you very much. Once again, six dogs, husband to a superwoman. Now social media marketer, founder of Intern mobile, signing off.
