Abhi Arya walks through launching a coaching program using tiered products, marketing funnels, and digital marketing. He covers how to structure offerings at different price points and build a funnel to attract and convert clients into paying students.
Hi again. So lot of people asked, how do I get into, how do I start building my coaching system, my coaching program, I want to be financially free and all of that. When these two questions come together, I think to myself, financial freedom takes time. So put in the five, 10 years. I don't know how much time it takes for you, but put in time. But at the same time you want to get into a coaching program, one more thing with research on the Internet, coaches who are doing well in your field, health, relationship, money, whatever, get into their program, learn everything that they're doing, become their best student, do all the assignments, show up for all the coaching calls, volunteer with them. You start, not only does their awesomeness start rubbing off on you, but you start learning a lot of stuff on how they create systems, how they create booklets, ebooks, all of that. Like for Grant Cardone, you start with how to become a millionaire booklet, a short 10 page booklet, easy to read. You buy that booklet, you get an email to say the other products and then there's a $59 program. Then he talks about the Grant Cardone University and you get into his ecosystem and from there he talks about the mastermind, the three day mastermind where you actually go and meet him and he teaches hundreds of people under one roof and they say you come for the growth con. You go through the whole series of events and in that time don't say that guy is making money or that gal is making money and you know this is all selling and I know you know what are you getting value? Great. Are you getting a system? Great. Are you understanding how that person is operating? You're getting a life training. See Koibi Business Start Karthih Factory, restaurant, retail outlet, whatever. Hundreds of thousands of dollars are spent to set up a business or if you want to get an education to get a skill to be able to use it in a job, you go to an MBA or do any other thing that also costs hundreds of thousands of dollars. If you're investing in your life and then you're doing well by understanding that there are three or four levels. One is your, maybe your free program or your 999 or something where somebody gets into a free 60 minute program. Like for me, Micro Video Mastery, we have a 60 minute MVM crash course in 60 minutes. We sell it for some $10 or something. People get into the program, they want more, then we give them a 7,999 rupee thing. Then we give them a 49,000 rupee program and then they Want to work with me, they pay me a couple of thousand dollars and eventually when they want my agency to work with them, they then we take over the work and we do a yearly retainer. But it has to be a gradual process. Many people ask me abhi, I'm failing with my agency work. I don't have levels, I don't know what to do. So this video is for you guys. Again, understand your level one has to be don't try to take a person from A to Z. Just show him how they can go from A to b. Amazing. A short 9$10 program or an ebook or a handbook, whatever. Once they've loved that, make sure that they get an automatic email to be able to come into your webinar. On that webinar, tell them about your next program. It could be at least 10 to 15 times of your $10 book. So it could be $150. A $200 program again an automated program and they go from A to say D or E. Now they're loving it. They understand who you are, your value and all of that. You're giving them access to the Facebook group. They see the community happening and all of that. Then tell them now I'm actually going to teach you and I'm going to actually handhold you and take you from step one to step, you know, from A to say H or I, J, K, which means I have to handhold you, which means there's a four week master class or six week master class or three day, you know, get them into a room and finish whatever. So then you actually hand hold them and take them. That's going to be more expensive. So your first was $10, then was say about 150, $200 and this one is going to be about a thousand dollars. Now with that thousand dollar program, now they've understood what it is. And then you can either choose to have a three or $4,000 program where you will say I'll take you from A to Z and I show you all the steps. It's all done. Another three day masterclass or you can say I do have it do it for you. You understood how to set up webinars, you understood how to do your 33 micro videos. I can now do those micro videos for you. Come into my office, my team will do the whole thing. It will be six months retainer, one year retainer or one time whatever. And that is your fourth level for one product. So always understand. How are you getting people into your funnel now? How do you do that. I love Facebook because for me it works. And it works at one of the cheapest costs of acquisition of a customer. So get in as many people, spend tens of thousands of dollars to get people into your $9 program because it's never a waste. If you're breaking even, great. If you're losing money, it's for the level 2, level 3, level 4. Some people make money in level 3, some in level 4, some just count the whole ecosystem to be able to make money. But when you make it, just make sure that when you're setting up these levels and these funnels, a Facebook ads to get people to buy a nine dollar program and then an automated email system using a convertkit works for them. Then get them into a webinar user zoom, send them into a webinar Funnel. Webinar happens. 4, 500 people come, they buy your program and they see the automated program. And your webinars are happening continuously every Monday, every Monday, every Monday or whatever day you decide after that. Then you announce, but I'm doing a three day program, three day program. Sell on your Facebook, sell on your, sell on your Instagram, all of that. Fill up that 100, 150 people room, sell them a thousand, two thousand dollar program. 20, 30, 40 people will buy. They come into the program, they love it. And then out of that 20% people say, you know what, I can't do it myself, can you help me? And then you give them a whole do it for you bundle. So this whole thing takes time. What I always loved is my nine dollar program went down to 5,100 people last month. They bought it. 5,100 people bought a $9 program. It was nothing for them, but for me, I got in front of 5,100 people, they got to know who I am. Today I came for the Grant Cardone event here in Las Vegas and I had two people yesterday and one today saying that your ads are popping up everywhere. And you know, that's how I saw you. And I said, you buy the program. One of them said, the other guy said, no, I didn't know how to get into the system. And all of that people get into your system. Now my idea is after this conference to 10x it, I want to make sure 50,000 people get into my program. The nine dollar program, they get into my ecosystem. But your funnel has to be created. So ladies and gentlemen, my name is ABHI Arya, father of two girls, six dogs, husband two superwoman, streetcar visitor, hotelier, now social media marketer. If you don't have a product, I can help you develop a digital product using your expertise and make it into an online course. If you don't have a level one, level two, level three, level four, don't understand how it works and how to price it, I'll help you do it. If you don't have a digital marketing funnel to automate it so it works automatically and you get the leads and you can service them, I can help you. If you want to start running webinars for your company and being able to take it to the next level, I can help you. If you want my agency to come in and help you create your 33 micro videos that can change the career of your your own solopreneur journey or your own Enterprise doesn't matter. 500 or 5,000 people, we can do it for all kinds of people. I'm your man. I'm happy to help you. I'm not alone. I've got a team of 225 people. We run these funnels, we run these webinars. And for all of you people, I do everything myself. I test it, I put in the money, I do the programs. Once I've done it, I've built it. That's when I tell you I can teach you this as well. So unlike many people who have not done it and got into the coaching system themselves, hats off to them, they have their own model. But I've done it. I practice it. I like you to see my ads. I like you to see my funnels. I like you to see my conversions. Then come to me and say, put it in the comments. Say abhi, I want to get into the coaching program. So remember before you call me or you call any other coach that you're working with, get the first level one program, then buy the level two program and then decide if you want to work with those people. Even today when people come for a digital marketing retainer, I tell them to buy the first program. And I say, you know what? If you buy the $1,000 program and then you do a yearly retainer with me, I will adjust the price of the program and then get into the retainer. That's fine. But unless you've done my program, you don't know who I am, where I'm going and how I'm going to help your company. So this is, this was just my few cents on how this coaching works, how the levels work and what I can do for you. Ladies and gentlemen, my name is ABHI Arya. Father of two girls, six dogs, husband two Superwoman, a streetcar racer, turn hotelier, now social media marketer and founder of Internet moguls. And thank you very much.
