How I Built Million Dollar Marketing Agency | Kewal Kishan | Avi Arya

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Hi everyone. Welcome to MSME Growth series. Today we have India's first digital marketer, someone who started a digital marketing agency in year 2005. He has learned from Gary Vee, Grant, Cardone and Denlock. And today in this podcast he is going to bring all his learning for all my viewers. So welcome Avi Arya.

Thank you Keval. Thank you for having me.

So Avi, you have started your journey as a digital marketer and how big is your company now? Can you tell us?

So we are about 75 people right now going on to be about 100 and we've been doing this for 15 plus years. So yeah, it's been a big journey and a long ride. And through this podcast I want to share with your viewers on how every freelancer can become an agency owner much faster and easier with easier processes than I followed.

So guys, there are 26 million freelancers in India right now and they are desperately trying to create an agency. So Avi, what do you think? What are the steps which are required for a freelancer to start any kind of agency? For example, if somebody is a designer, how can you open an agency? If somebody is good at Facebook ad, how can he hire people and scale his business? And how big is your business? How much revenue have you made in one year?

So the thing is a very good question so I'll answer this one by one. So we're a niche agency. We work only with hotels conscious decision so for a niche agency, maximum we've touched is $4 million a year for a question how free dancers can I also believe in it every Thursday When I was growing up we used to have a Gita teacher coming home her Thursday they say the comparison is the joy is the thirst is the thief of joy the same Jesus happening today with freelancers Instagram like this Instagram live agency freelancer designer Facebook ad Very good number one agency. You need to make a list of the top five agencies that you want to work with but you have to see the people who you look up to. Co agency owner Hoga Kisi agency manager Hoga personalized video Banaki or video banana research Karo agency map client or Voic shoe company or may valuable why would somebody say no Research Khadi Apnoski brand key or pain pointing friction free offer most probably people will say yes Step number one Step number two Jabab Agency owner manager always mantra stay close to the sunset Heat or light Heat is pressure so heat light decision there entrepreneur Banai Apnea Pesi Kamani or ABHI Deksakto kuki all over the world or entrepreneurship.

Cooper shank tank tank startups.

Startup Nikki but the thing is a job kidney beautiful cheese job Cameron Herald second in command. I love that book. If you're the second, third, fourth in command you will make more money than most of your friends are making as founders. And you still don't have the pressure of the founder. Some people like it but to see first name basis you give me your services in exchange I'll give you. That's a balance.

You're saying that digital marketing agency start Karni firstly you work in a company experience on how an agency and now you exit and you start your own business how to hire employees. For example, if I ask you you have a 70 employees.

See multiple times spokesperson but team you have to continuously have conversation with the mayor. 80% people will not come up agency to boss boss are a moving part. Excellent. Great.

Here the secret is for hiring employees in agency they should have some fire. They should have a reason to do a job right Clients specifically startup marketing agency graphic agency. You know, they might end up pitching but budget or a pricing issue brand how to break it.

Abache Mandre right Passive team but asani when you tell people or WhatsApp they will buy your confidence. Similarly when you get married to a girl or a boy how confident that the company may be Mera proposal people buy your confidence.

This is the mantra of today's podcast. If you want to start an agency, when you're going to you know customers telling about your proposal, discussing the requirement Confidence plays the biggest part. If you're not confident about your service, if you're not confident about the results which you're going to deliver, you know you'll not get the kind of pricing that you want from the client.

This is where I'm going meditation say Gita or office the day I am feeling underconfident, it's not allowed. You cannot play with people's confidence. If you're like.

There'S a law called law of lid which says that out of 1 to 10 the owner is at 8 employees cannot cross 6 out of 1 to 10. If owners at 6 employees will never cross 4. So employees productivity double then your employees will try to touch your level. But they can never cross your level because they're working under you.

And similarly leaders so you have to continuously see it. So just step so you get the good players. Good players come for vision and confidence. And for a little bit money. Kisco help Karu marketing the marketing OT rules same ote Kushi Mira Tajurba hotels in Nikola hotels may come kyata merko sama automatically hotels may chalagi hotelski marketing natural extension Oga kusoka start to achieve so start with any one service and say how I'm going to change it. For example real estate agents apartments so if you're closest to the money he wants to say owner so you you have to see what can you do.

For your client Client effort reduce.

Exactly.

Graphics achieve an arkit.

The most difficult thing for a human being to do is to think. He's not going to think for you. You have to think and say sir, what is happening? Facebook ads Then he will say okay how he doesn't care Facebook ad nobody cares.

Basically you need to sell the results.

You have to show the results that the result the closest picture you showed to him in a presentation or in a verbal format.

How do you acquire hotels and clients and what do you deliver? What is your selling point?

So the thing is hotels you are here to sell more rooms, more FNB more banquets for a hotel or card PB Maria to sell more rooms more competition Restaurant occupancy lunch happy hour may be or weekend the total sale up 8 clock per day to increase 10% occupancy or restaurant business pan Dasakrapejobi extra scope.

This is the answer to all the people who are struggling with price because they are selling the features.

They are feeling the features and they're selling desperation. You go to the lowest common price. When I don't invest, then I don't pay attention to clients. Pay attention.

Chat GPT is taking away the jobs of content writers. So we see in the headlines AI is coming. So people are losing their jobs. What are your views on it?

Present or future? Use that tool better than anybody else can use it, improvise it and show to your boss. Top bullet points, smart points, miracle thinking very better idea stories. You're the best content writer in the World Thinking Top 10 Ideas to Sell a hotel with Raju Hirani type storytelling Enter storytelling Next up storytelling like Gary Vee.

You need to be inclusive. You need to use these tools to become more productive rather than getting fearful of.

It's like cell phone, you know phone numbers come on like use that to.

Do more to do more like automation.

Like automation. So yeah, same way.

So I've seen your photos with Gary Vee, Grant Cardone, Dan Lok. So I'm big fan of all of them. In fact, you know, three years back I was. I became a big fan of Danlok. I used to see at least two videos per day and I learned how to sell from Dan Lok he's pro at it. So just tell us about all three people. How do you meet them? What did you learn from them?

So the thing is. Or the thing is uncomfortable I cannot be in the same all of that so many Inko approach Kanashurukiya Mary strategy Apkopataya micro videos Personalized micro videos what do you think? You know Gary V Would you like him to come to? Oh yeah, I love Gary bro Bring him bring him Appointment fixed. Let's do it Second mile to Gary that weakness he is acknowledging in front of the world so he's got people who are way better than him who are able to do that.

So you.

Feel like the most important person in the world. How to make people feel important let's do the interview. Yes interview he looks fit and all of that or 90% he was like will be a friend of mine Onone Speed K Many Ajana.

Vision.

Vision he did what he said three days, five days, seven days he's done it right Promise. But you make big promises to yourself.

When somebody wants to start an agency family support.

Right so you feel automatically better Yechi Bahani Oshati Dusibati problem number one coach in the world the first coaches mastermind program Saktana computer but Hota parents opportunities yes Ecosystem Dubai may different opportunities different row but stay close to the router devices router Hamari parents device router signal Jad Jada information download signal better Chatta but stay close to the family stay close to the router because agency owners proposal with teen lakh per month.

Especially agency owner proposal number one.

Point on how you can pick an industry and add value to them Challenges Challenges.

How do you know?

2Nd page 3rd page 40 lakhs yes 2nd by the page Competition 3rd page Jababni automatically so I'll go back and discuss with my team I just wanted to see and we'll get back to you there Yahi Merikal say podcast Joe agency owners Abhiju Kara profit or loss Difference.

Challenges competition or profit and then you make them wait for the price to reveal which you're going to charge. Awesome. So all the freelancers who are listening to this podcast this is another mantra given by Legend digital marketer. Awesome.

So after one week then after one week again you have to be a video caller. Proposal proposal statistics 80, 90% is the worst thing you can do for your agency. You will be able to say yes or no Tofirabunko ibar recap Karado 4.

Lakh charge just 10% of it.

Variable 40 lakhs.

Maximum Revenue 4 million Maximum.

Cross 4 million USD Yes 21 lakh 20 lakh rupees a month retainer so agency India 20 lakh rupees a month retain or website 33 lakh rupees or Abibi Agarab they India subsebadi websites Daventry hotel Royal orchid fern India top hotel websites I think.

Peaceless with the prices that are real which Indian customers are.

Paying and I challenge so I think anchoring change I challenge all digital marketers I've got a very good client.

Pricing projected value they are not getting so the opportunity cost you have made them realize which they are losing.

See you know the thing is opportunity cost value spin pricing as working in my with my dad in the small hotel business actually cares because he has understood the the pulse that is why I stick to one industry.

So you should have you should focus on one.

Niche see India largest agency owner Ache buddy buri cheese vertical mehro to many industry Houthi dost time webinar Agyata to webinar.

Having said that upscale Karpai multi million dollars yeah.

Yes but though teen income streams.

Internet moguls which is a digital marketing agency it's one of the biggest agency in India it's one of.

The biggest agency niche niche specific hotels may be number one hotels may up.

Number one so a company brand and then we have Avi Arya one of the brand above 1 lakh followers on Instagram and Twitter thousands of followers on YouTube and others important personal branding company branding because.

Very good question dependency most of the business comes oh Aviaria Internet moguls branding.

Microsoft Twitter Instagram computer Dia SAP Sikaya Windows who is the creator of Microsoft.

Billionaires millionaires Microsoft personal brand Mesanao Abhamn focus Kanashuru success stories coaching business set up or Internet moguls hotel industry may Koi Mujani pata Internet or brand job Menasika Gharthi and Kirk brand is not k mess up Kesna Dekra brand is Hamari payments day to E maybe salaries I was the best paymaster best but timely payments right Vendor treatments.

Last question how do you scale an agency? You should work in an agency before thinking of opening one how to hire you know the people should have hunger and but how do you scale it? How do you you told us how to get first client second client out in proposal but hazar clients.

As an.

Agency owner or as a freelancer can he or she make 10 lakh per month?

AK Number of clients but how aka retainer per client but how Agar may client Vohi choose Kanajata Biskarod Mil saktana per month around Kadarab Katyog Mary Sab say India Kijija net Profit May Abraja TK Focus Karo A Crowd Kama Kafi Mujadakta Percentage Equity 3.0 team that is our new 3.0 third version 3.0 team. And this is going to be the team which I'm empowering, nurturing to be able to take to the next level. So all of these people will become my, you know my. My. My growth partners so that they will take the agency to the next level and then Kabi problem I will teach you how to grow because you need.

To lead by example clients.

It is the best thing to do. Why will I not give you 10 lakhs a month? Who cares what's the problem? And people can. So that's what I am now going towards for scaling and in fact I can close it. Especially hospitality industry guaranteed and we share the profits so I can become partners with one Especially hospitality industry guaranteed and we share the profits so I can become partners with 1,000 agency owners. That's my plan for tomorrow to scale.

So what is the future of freelancers in India?

That is 80 90% of the 20 million. First day, first show. You will become a number one fan. You will never become a player. Your ticket Lena Jatina fans Johazad order Kyoski jacket Bikrita but if you don't mind being respect that's fine. But people like you and me, we need to play. We want people to know us. Small business expert. Subscribe to Cable's channel on YouTube subscribe on Instagram, subscribe on LinkedIn. Level 1 Level 2 Level 3 education dominate mindset, business clients automation.

Because initial years I was really hungry for knowledge. I was like where can I pay money and get those learnings? Somebody has learned over a decade, right? So I never.

So that is the attitude that set you apart. A lot of people have the same thing as you. But.

I always say that when you pay, you pay attention. The more you pay to an expert, you will be more serious towards getting 10x value out of exactly. I think.

So.

Avi, what do you think? Who should be the next speaker on this podcast?

School or college is my brother. So we always say he's a brother from another mother. So Siddharth should definitely be the next guy over here. I love that guy. I'm 46 years old. Pattern or trends? Observe.

Thank you for all the wishes. So this was Avi Ara, who was guiding all the freelancers on how to start start an agency, how to scale it, what mistakes you're going to make on your journey, which he has also made and he has scaled it to a $4 million per year business. And I hope you guys enjoyed this episode. Share it with your family, with your friends, with other freelancers who are struggling right now and who want to really grow. Because as Avi says, if you really want to grow, you need to cut out the distraction and you need to focus on adding value in people's life. And for that, you need to firstly learn on how to add value. So it's time, guys, for the you to learn and upgrade yourself. Because I always believe the more you learn, the more you can earn. So with that, let's wrap up today's podcast. Thank you so much, AI.

Thank you, Kel. Lovely being here.