How Influencer Marketing Is A Boon For Small Businesses | AskAviArya | Gautam Madhavan |

After shok tang theres a very big miconceptiनफंडिंग तो बहुत आसानी से हो जाती है, जाओ क परसेंट कmपनीnepecent it does not happen like that desmbersevent tort of this win, thirteen days is first of the company s form from then we have a total teatr, five hundred million users back, then there was bertalwneveri going to a pic meeting ये क्या करेगा.

En you start a company, how do.

You build the time one thing that you can not take litlysthepeople join cannot leave you the live, you a problem it you or there s a प्रॉब्लम अगर आपको लगता है टीम मेंबर्स बेकार है नो देर न बेकार फिर आपने हायर की क्या अरे सर मतलब अपने लड्डू है इन्वेस्टमेंट आ रहा है वो कह रहे हैं 5 करोड रुपए देंगे wow fifty percent of the company bank me ya wow as one you can not sell mijortofthe company with in your.

My name is abialiafather of two gos six husbend to a super vomen torn hotadiafoudrof internet mogsie, we have a format, we always say the shortest distance between to human hearts is always a story, you connect with strangers to a story and then strangers in no longer changers any more so before we go head dete story wear you from how do you grow up what happen the child lets take for five minutes to inter.

Gotomedoeveryone really interesting jonny i basiclly from south india right i b i was born in chennai and my father was posted in the north face was in service company and from chennai to lakhnow lakhnow gopal goal to amdabad that that finally back to deli not back to dely deli was my major cooling and everything, i was doing starting in army public school and what happen and my father was not a mi, i was studios back, then when i say seven class so you are to right amentos exams। and then there s only two sivilionforyour the low in my school s seven standard was some that time when i was i was very studies, if i very glasses are not to a s all stress, but yeah i mean that was the space, where i actually understood the culture of north and how diwas this places deli bli school is you very divas background it comes to metinhinthenlcly.

In.

Cold good good numbers that in the pond seven five three point seven five god so not good, because you want to get id detly university the top college is me ninety six and.

About wo to aj na, but that time ninety three was amazing yeah i.

Mean ninety three time पर in sa कुछ e ninety was til intynineperninty compete this i m talking twenty twenty fourteen i am twenty five at the moment and right now from there were built in no i was doing or start up call do good uch and it still exist, but it is now in the hands of good by s people, but yeah i mean i did that platform and twenty sixteen as the text tart up in tex tart up and i m from a call most backgroun without mats so i m not good with mat or not nitergoodwith finance, but i stilted the platform which was very pro funding as a platform it was very olly for india and treat sixteen so my made learning was even to the idea is so good everything has it some time and you have to launch or the product at the right time so i think a platform like god was to all for the market twenty six twenty fifteen was to o for india to adapt that was a time but team was just getting so like some mosinindian indian mind set how to payments and everything s eventually what happen it was a falire then i came into the event space one of my mentos give chance that he let s to this and give me a a process that do i not be you to next four month i bay you out is a two thousand rupees for month and but i give you opportunity were you can lead sent conference because i was a nice i know if most people no i sa i think so i think you should i say is a utran organization with gave the content in doing the cold poles speak before before twelv class i could not you speak in word is a try but it still much better then we started for so i think said that yeah i mean with i set my exposure to the international space was very much prominent that i was intracting with inters students intrest plins so and so for is so i sas basically organizes does xchange in i was in the corporate sector i was bringing people from a brought to india to do a internships in india even today have like friend from wotan thirty forty countries what happen in this conferenc its inters conference and then we sort of ast them to so i was leading this was making the agenda making the line of of speakers how to the structure the organization how to structure the confrence how to bring brand so everything was was a major learning process and luckily we deliver three thousand fi andre students in for months from other twenty five contries but what gig to start martin fluent was that time desember seventeen two thousand seventeen desmbersixten when the event finished its thirteen to sixteen and seventy even the next all bank this nothing to do all you are four months of five months of fortis just now you have not in to do technical and the one that is on harlan four five grand last four month but the experience was more then miles it was a massive experience what what are understood was in those for once that if i could mobilise three thousand to thousand find delegates from one country to a to a city like dalian even to give them free a competition free delegate past even when i was able to move at least if i m not trong each candidate won spent fifty grams there for their flats they wanted to bysaalcohalthy want to some ysobogersoe something at least each person would a spend fifty thousand ropes that being said i realized that he that is something t if i mobilis fifty thousand in to try thousand fined people that is the amount of money that a mob for some of the other economy some of the other person has catdat many because of the line of of ten speaks at that it includes or in si rvisnkrnsoftbank chairman sorry the president of india soft bank president of who handles indian market and speakers and we got so many people so that was the idea that made wind its amd idea the ifwiwatifcreat no ten thousand people like this and i can molise any brand brands image just click so desember seventy tort of this in thirteen days that is post danette company is form and we lage the company on first twenty so from then call now we have a total teach morden five undredanmilion users that is digital users dams of this this includes all all sorts platforms we had a dele bombay and the we had we are promoted thinkfivehundred movie five hundred campan for movies and i think you re le basic widoaroundcinded to peendtotrecampans so that basically what we do as a as a company yeh basic you doing five.

Hundred campan for major movies every campion.

Is aproximately what value average about ten to twenty lax ten to twenty lax.

This multi milion dollar thing you doing and how old you to do so guys can you give it up for gotomsofarthitory twenty five i think that it in civen थोड़े साल पहले इंग्लिश बोलनी नहीं आती थी तो काफी आगे पहुँच.

गए बहुत जल्दी as cuc ne i think it is we just entered the right time and different in this start up and the previous start up was just the difference of time agar and that the time is i think one of the biggest learning that i costly feel is making a lot of sense whic हर चीज का वक्त होता is something something that you can not go in fight with time and every ting as is on time so if people i thinking that lets me do this now go forword with it it is no rong time right time you just to make your own time.

So some time if its ali इसे क्या समझू iam doing a business we have eighty three tip over her small and media side busness कर हे you keep on revising it making the product betraneverything and her product by the time it gets the market changes your product changes and may be its not a fit it now but story they will be a fit in the coming days so keep walking on the product is that your.

मेसेज yes absolutely like you know i think the first one that s go dutch what i de it was because i did not have funds it, even with this karan company it with a lack rupy fund one lac fund is what to gas alone and but this is more agency model, and that one was more of or product model, but the different the similarity between board the bodes thing is that it was something that you wale pasionat about number one you are trying to follow a problem in gordasitwas man majorly about how to folle the problem of going out and duchingbetween friends that was a very big problem betomypalista giveme hundred box later and all those things came in, but it was to ally for that market if i had fun or something, but if is not the right thing i gave up i generally give up it but there was another or that got open what we say this one or hard the another to otomaticllybtwe just ne to realise when and how it? and which is right do and i think doing that time they were multiple things that came to my mind i gotten in terms for twenty five thousand i got i got ask from my friend that he join my start i give trend thirty grand, but i still to job which was thousand thousand fi hundred ropes this that was just because i if i did not taking up that if i did not if i was about money no i m going to take up on twenty fi thousand thing and what is the twenty fi thousand and fifty undredisvayto different you do and you for sure now after for man there⁇snothing going happen the is nothing called future after this event is one in three years, after this is the next going to happen after three years the it was very clear from his mentsiddood after this dont expect that you come back and join my organization now he was very clear this is something that you will get an exposure of management and marketing and branding, but don t expect that get a job her or you get something he it was very clear, but for me it was very clear that if i do this the care expose that i will get is something which is probably and mba will also not teacher with that hambolnsanceisins i we went there and eventually with the twenty four hours it came to my mind seven and its also about time timber seventeen a thirteen days i started mp infuence and today we re bepdiagolddohundred pro plus company and that being said it brings down to just one point that is and in the early stage it was an i started i was what twenty one twenty one was were en i started so when i go into the meeting even today i dont get beard you, but i still get a little back back, then there was not now berat whenever i going to a pitch, meeting and i ये क्या करेगा क्या bolेgainfluenca marketing was not a thing, even in twenty eighteen and i started। people like why this by? should do this i already have so led, have blog facebook, facebok was a thing in twenty eighteen? why should a on instagram? and or influences to promote this lucky, because the event at one of the not eligaesesmyclin piseddaymeswalk for you twenty gran twenty gram, fifty gas, montly, profitable and sardenlebecause were servicing so well। he, then introduce ucstotenother people and the sical.

Lovely yeah so gotham। you see in there was a clear understanding that there are three choices that you having your hand, one was twenty twenty five thousand rupees as internship ne s twenty five thirty thousand rupees as working for somebody and then the other one was two thousand rupees a man, but it massive लिंग। उसके बाद कोई फ्यूचर नहीं था, यहाँ फ्यूचर देख रहा था, बट यू चोज लनिंग लर्निंग decision you to the लनingdciशनडे सिकटी का इवेंट hapपनऔरजबतक, आपने वो इवेंट डिलिवर किया, इन ट्वेंटी फोर वर जब वो इवेंट खत्म हुआ you had that learning and you had a business plan in your head, which is now taking you in four years to become a hundred crore company so guys again, once again i think he deserves of you fire emojis in the jack for making this happen in four years to hundred at eighth twenty five is amazing। if somebody s ever, you dont have a beard to a mero meeting at a।

आप को क्या कहते हैं? आप को क्या कहते हैं मैं अपने टीम ऑल माई टीम बिजनेस हैड थर्टी सिक्स थर्ड ऐसी मीटिंग में लोग क्या कहते हैं? clinsol on the face value? he dont front in the meeting and we start talking, then they don t really care who you are because you.

Can desevlrightsobecause here we at a team of small in mediam side on many people is just sarted a business, many people a starting started about year ago, we had been talking about the importance of building teams and नोट गोingsoloसो टीम बिल्डिंग सम पीपल हायरिंग असिस्टेंट नव some people people हायरिंग को फाउंडर्स पार्टनर्स डयरेक्टर फर्स्ट राउंड ऑफ़ टीम मेंबर्स बिकास शुरू में बिजनेस में ज्यादातर लोग क्या करते है की बिजनेस शुरू हुआ शुरू में 23 साल में खुद से करूँगा सब कुछ और कुछ हो नहीं पाता कुछ ग्रोथ हो नहीं पाता सो what would be your message to all the people over her on? how when you start a company? how do you build a tm.

First the people that you trust you can t say that he walk with the nb hire goninterncala this is for the people that dont have their fathers or mother s many talking good step for my sure that is you need to be very student in the finstedyouhavean with that when you the first team is your so, the first team and would be or college i do know what the age group that we have to.

A group, is is thirty to sixty.

So i think there would be the college the the college at the are previous word with an and building a core for was very important, but i was lucky not to have a cofounder but most of the spaces i feel there was a cofounder the succes for ave ben faster because you dont do everything yourself that being said the first serculoftemembers is definitely your previous colleg, second is i think if not on pofondersitsvery important that you in sentifi your team members with the vision that yes so is so rate and future growth they dont believe in your product and you can get a m amdabad just to walk to be for twenty five grants seen i have on people and i know people are working i am amdabad guys with twenty five thirty thousand salary in space। because again they know that this company is going to grow like a unicon and working out on the east of turn into gas so i think yeah that that my take taking rising out.

So so if i m a small company i dont have people s and i find the there are some of my college i know some people and right now i dont have the funds like you said people geting people from i am amdabad also to join them because the have a mission so the idea then as an ontripenorfor me it to go and sell my vision on the phone or in a meeting in sai join me because this is what i m doing it now i dont have the fund but in three years time there going to go from here to there were going to be a partnership you re going to become a associate director co founder whatever it is sell the vision of the company show the business plan and thats how you start attracting talent you can just through many। because you don t have the money and if you have less money, you going to give fifteen twenty thousand rupees for in experience people the than that get smart sorted people and said them.

The vision correct absolutly absolutely awesome now.

Comes to the social media in the marketing part so just explain to our ordienc what are you doing today with influence marketing and n f d a lot of people and dont even you don desn⁇tevengetinto the heads what is all of this is put together social media influencer marketing and neft so i come.

The nifty part a litle late s is brending bater started its influence marketing and celebrity business what we primary do is midlmanaजenc with agency that sees the site degree for a brand the brand could be sar imam or a p ns or the brand could be a tcs or a sony tv so what we primally do is we take our there brief and we create the entire strategy social media strategy and we connect we do media being for that an i say media bing it is the u tube at facebook ads s of the public and all the banners you see on pink will times of india that is media bing second is what we do is content startigisingand production we have are on oustamandthen the content team how a brand should benefit and if this diwali or this holy what should be the strategy that should go out on social media and we connect this with influences categor between sorry nano micro macro and make up micro and an or the small influences with nano is around in on follows micro is around hundred thousand प्लस mega macro is are one m plus and mega is an the celebrity said we kind of have network of for the the tous and son the moment with a plus hundred and fifty minmeanbagswe have mean bages also right men pages out that so we own certin wenpigesarsels when i say on we handle their racket then we have our own talents we have exclusive talents as we managed them from the entoensolutionis what we get them for the influence space bringing the brand had taken the transportation what the the make up their food everything for a brand what we do is we completely structure that sixty marketing plan and then we seed in ascorthething media influences with influences withthe seliitabutwhat adwantage a most adwantage thing in this is that this is like a one stop shop walk with ten agencies to get note this get them on please get them everything we costom arketinglvlyso in.

The influences space like for again on sat there mostly small in mediam businesses and you said that there are nano influences as well now if somebody here in the odiencwantstolonch or brand and many of them coaches consultants or digital marketers and the small one two three four five member s how should use influence of marketing it only for the big.

Guys if i want a very onest it is for the big is small spend of bujet you can not expect a gratis but for for new or start up institut of going with the macro introencesther micro and the ninolinforences work realy present for example there is this brand that im working with its called shop or tv and just launched and there a y combinator approve st up and for the people who dont know why comint axatabasdofus so what the objects what we re giving them is streamers who can go on there ap and stream to by e commons like we use to by homeshop teen used to watch homsokbatinis homsowatinon mobilfone for mac now what is working welt for them is surprisingly they are spending not use amount but the nano and the micro influences are able to bring loyal customers for example if i do not how many follow us the major of the odin odin is hal but if you talk about a person with five thousand followers y as a person will majority of those five thousand fi thousand thousand will my influence of or to thousand people will be very strong the ebiliti to move the thousand people to do some transaction is much hier verses a person with a million followers because he does.

No those people.

That happens for that not only the case, but then influence marketing can to a billion marketing for for smaller business, but only by using no and micro influences। because macro guys cost a neo influence.

People under five how to the charge post for story to category i think.

Between five you can start from a thousand rupees also it can start from a thousand rupees you can go ten thousand of pen right, but it depends how there s one can sip col bater deals when the brand is it he i will send to my beauty product to the view then you dont send back yukepewityorself insted review for me, but it you can not just rely on influence marketing theres a major think। because you have to do a three sixty digri you have to s so you have to make sure the graphics a it you need to make sure the video is that you to make or your social media your on social media page is talking the right content that you influences are talking they cannot be to difrent communications the influence is talking this product is green, you can not say i a blue is besgsोdoing that time green is the best, because influences are going to talk about the green product, it the best product of this brand and that time you should also be talking that this product is the best, because this is how test and influences also give you the confidence foto confident testing muni but in the very cartlmananotlike hi this is a nice pro go bit influence martin doesn t do that good influence marketing does not do that a good influence marketing is where they blend the product of the service in their life that the best way of integration? because odin very smart we dont want to have a big logo on the face marketing for that you alady have tv ven now tv are also being very creative the das, see the credai these are very very creative these days bandar also realizing that on the face marketing is not the right marketing.

So gotomalthismy next question is growing business in four years as a start up what is the one thing me say what is the three things that you will say i never repeat again i made the biggest mistake ये 3 चीजें मैं कभी ne krunga please log mat karna what would be that message to everyone.

I think using the right team right never hire to fire that is a first thing that i learned that if you do i was listing to the meditation very very very close what happened for session i think on of the major things was that you should be like it is not only the person was working with you, but also their families walking video they are behind and one thing that you can not take likely people that join you can not live you if they live you it the s a problem it you there s a problem video thats it सो it is को टीम मेंबर बेकार है the बेकार फिर पने हायर क्यू किया ने then you hair them she hire i think the initial space was किटि and i was very proud about it हफते का men and till now my tension is ninety five percent, we have left a r fir, but a big reason बहुत अलग है vrs is tabka reason it now the firing is on the basis of vertical isue। पहले परफॉर्मेंस मुझे, पहले महीने में परफॉर्मेंस चाहिए, पहले हफ्ते में performence चाहिए। it does not work like you can the employ cannot of the brand or the company more than you you can not expect them to work the same way as you do and it will happen, but it till take time that takes time it is a start up for them to believe in your vision, it takes time it can not happen in the next see even twenty four months it takes time so let i give that s the first thing second is if you think that your company s going god never open up your finances to on itwestermihegrasy thing happen in twenty nineteen was the twenty nine twenty twenty hr sa hota ट्वेंटी हर साल हमारे पास इन्वेस्टर्स आते है, अब तो अकेला गई है ट्वेंटी नाइन अरे सर मतलब अपने अंदर लड्डू भूलते हैं, इन्वेस्टमेंट आ रहा है, वो कह रहे हैं 5 करोड़ रूपए देंगे वाव फिफ्टी परसेंट ऑफ कंपनी दिल पर चलेगा 5 करोड़ रूपए बैंक में आयेगा वाव बिग डील पिछले साल तो मैं s la de ta pa cod you forget that you walk at for it and you open up all your books in front of their invester than what happens is it? he will end up। taking your finances he will not created to is invester invester does not on to create inselfhewill give there to another start, where he was about to invest to invest ne raga all your for time goes to win you and you can not sell fifty person of the company in the first or that s the biggest thing। if you have bild that company as a as the on to you can not sell majority of the company with in a year i there you sel hundred percent and move on and go for the next ball game all together you dont sell you can think after shaktangisavery bigmcnsepnfndi सान से जाती जा 1 परसेंट r n cro hundred ompanyneeent it does not happen is a process by itself it is a। if you if you re doing god never question or on fort will i be able to do i guess you will be a pussy field det is better than investment boten ten percent interest lake you just take up the lone and do that s a second is second point to summarize is never open up to mark to the investers thats away in to this this way that make the invester of friend because the invester has got en other similar brand that is working and they would be up potential clinsiwasafter entyninttnytent jitna invester मे उल्टा करता हूँ this can investers no land i will give to service acha lga then will talk about and bringing a revenue when invester tells the company tels swiggy zomato that want with these guys swigidesnothaven option ca bol है investor bold अच्छा करना पड़ेगा theres no back down notificaton not think state up first the the campin starts the lta you don t have to daut any revenue but also at the same time you can daut any equity and you start geting revenue so i think the is inr mistakes that i would never want to is you can not be the same person as you are with your friends i think i think it is a very twenty five year old is guy talking no no because on happen because all my friends are not in the business as of the start up space right so im a very different person and in with them, but what happens is eventually but i got a long this very very oliven somebody said ka bcn this would be by any meet you have to be very very professional and you can not reveal or child is side or you ca not reveal your site that they has to be are to different characters of herself and i m not saying you have to be fake m just saying that you need to no where you how you should be at a profesonal event, wore a private event rss a school event of friendship event that you your persnality are so change like as simple as even for example if i go for a party i dont ved these class this is doing this is the basic thing if i go to a party i will var a white sanki party because the move and the entire tire changes to is basic that do the basic on only de clogs aspect of it is different from like n other place you are।