Avi Arya shares practical advice for solopreneurs on generating content ideas and beating creator's block. He draws on personal experience to explain how much content you actually need to create and offers concrete strategies for staying consistent without burning out.
Foreign. Hi, ladies and gentlemen, Avi Arya here, father of two girls, six dogs, husband to a superwoman, a streetcar racer turned hotelier, now social media marketer and founder of Internet Moguls. I hope you're having a fantastic day. Today's question is, Avi, how and how much content should I create? I'm a solopreneur. I don't have a large team. What should I do? Hmm. Now, the thing is, the confusion happens when you think that content creation is a job where you have to go outside and hunt for content which is not yours. You are not putting content from somebody else's life. Ladies and gentlemen, if you are a digital marketer, if you're a real estate agent, if you're a fitness instructor, in your daily life, you are asked questions by your audiences, your clients, your peers, your vendors, and your own team members. How about documenting those questions? So what I do is if you see one of my latest posts on Instagram, I put a post saying, ask me any questions on audio and I will send you a reply. Ask me anything. Ask me a question on audio, I'll send you a reply and your question and my answer will be featured on our podcast. And a lot of people want that free publicity to be featured on somebody else's podcast. So they will send you a question regarding your own field. You get ammunition in terms of content to be able to deliver back to them and you're able to put it on your podcast and while you're doing it, make a video like this so that you can also put it on your YouTube and your Instagram. So with one formula, you're able to put content on all social media channels. But the secret is not to look outside, but to look in your internal life to see what is happening with me since the morning till the evening. Today in the morning when I, when I woke up, I was thinking, what should I do first? I have a very long day which is going to finish at midnight. Should I finish my gym in the morning? When should I do my calendar calls, when should I do my MVM phone calls with my group and when should I go to the office? So I decided to go to the gym first and then do every other thing. So how did I manage my whole day while running a 200 person company doing my MBR webinars? People want to know how you manage your day. That could be a piece of content that will help somebody. Also now when I'm doing my calls in the evening, I'm going to have 500 people on the, on the webinar. And they're going to be asking me questions. So every time that they ask me questions, I record those questions and then read them out, put a video in front of me and then record those questions and start teaching people on how, you know, how they can make maximum benefit from those answers. So, ladies and gentlemen, not being able to do content is sometimes maybe just an excuse because we're feeling scared. And because we feeling scared, we feel, you know what, how should I justify to myself that I am not doing something which is procrastination or laziness? So what I do is I will justify to my mind that I don't have something in my vicinity to be able to allow me to make content. So what I'm going to do is I'm going to procrastinate it till I have something very interesting happening in my life. Ladies and gentlemen, this is not how it works. The idea is to look within the kind of content that is happening in your life, the kind of questions that are coming to you from your audiences. If you're a business person, your clients are coming and asking you questions. You know, take that, your client doesn't want to be featured. That's okay. Get your, get the question and say, this is the question that came from somebody who's from an industry just like yours. And this is my answer. Make a short four, five minute piece, put it on your YouTube channel, put it on your podcast, have, you know, many pieces of confirmation of information. So those are some of the ways that I feel that you can make content. The other thing is that every time that I go out, every time that I go out for a conference or a seminar, even if I'm not speaking, because I know the question that's going to come from all of you is I don't speak as much. I'm not getting on stages. People are not coming and asking me questions. That's all right. How about going to a conference with your photo team or your videography team, or just a friend of yours who's holding your phone? Don't give me an excuse. You don't have a camera, you don't have a light, you don't have a camera person. That's okay. You can have a brother, sister or a friend accompany you holding your phone. And you just go out and start having conversations with people, say, you know what, I'm creating content. Can I have a conversation with you about digital marketing, about real estate, about how to change, you know, you know, just make a podcast mic or you know, how to change a paint on the car that your new car that you bought. Depending on whatever industry you're from, there are many, many industry events that are happening. Go with somebody who's holding your phone or your camera. Start having conversation with people. Allow them to say that, you know, I want this to be part of my content. So can I record this conversation? Listen, you can have content about anything. Call your father, mother on the show. Ask them questions about life and entrepreneurship. Call your parents. Call your best friends. Ask your best friend to let your best friend or somebody who's living with you, your roommate or whoever, if you're in college or whatever, your business partner, your wife, somebody to say, you know what, let's just do something on camera. You ask me why I'm doing what I'm doing. Tell me why I'm motivated. Ask me why I remain motivated. Ask me why I do this. Ask me why I don't do this. Ask me something about my business. Let your friend or your spouse or somebody ask you questions. Because sometimes you need somebody to be able to put that hook into you and pull out real nuggets of information. So get somebody to do that. Ladies and gentlemen, there are enough and more ways to make content. Let's not make excuses and fool ourselves. Time is going up, time is moving. We're wasting time. We're getting into 20, 20 and beyond. It's high time that all of us create content. And I'll tell you why. One thing that allows me to help make content all the time is to say I'm not doing it for myself. Because when it goes to somebody, it allows. It changes somebody's life. Somebody finds direction from my videos, then I owe it to myself to be able to create content, to be able to help people. It's not for self promotion alone. It's also to help somebody change their lives. So Those were my $0.02 on why and how you should make content. If this really helps you, if you want more information about it, every Monday night and Thursday night India time at 9pm and 8pm at am Vancouver time, I do a webinar. Click on any of the links that you're seeing this, join my webinar and I'll give you a 90 minute blueprint along with lots of guides and information on how you can create content using videos and sponsors. Spiral your personal brand and take your business to the next level. Find your first or next 10 clients. That is our commitment to you. From the Askavi Arya community, this is me, Abhiaraya, father of two girls, six dogs, Husband two Superwoman streetcar racer turned hotelier. Now social media marketer, founder of Internet mogul. Signing off.
