Srikanth Acharya runs a corporate gifting business doing 2.5 crore in monthly revenue. He credits video marketing and lessons from Avi Arya for scaling the operation, sharing his strategies and growth story.
We are currently doing about 2.5 cr per month and we are quite confident of doing 3x that in the coming in this coming financial year. I run a company called offineeds.com we are a corporate gifting and a merchandise company based in Bangalore, Chennai and Hyderabad. So we are a leading corporate gifting company. We were doing really good. Pre Covid, the industry really relied on events and get togethers, team outings, conferences and all of those kind of things because whenever some event like that happened, people needed custom merchandise. But with COVID that came to a complete standstill. And I actually came across AVI in the Digital Masters conference and I took level two and a couple of other things and that's where I became a huge fan of Avi and I learned the power of video. Before that I was dabbling a little bit with videos so I was comfortable in front of the camera. That's something that was good, but it was like very basic stuff, right? Nothing really great, but I could see that was working. So after the course that I enrolled with AVI, I started something called the CorporateGiftshow.com right. And what I did is I said we have ton of products. We have 4,000 products which we offer to our clients. Now how do we reach it out to our customers? I started making a show and every day we demonstrate a product. So the punchline of the show is a new interesting, exciting corporate gifting idea every single day. So if you are in charge of events, HR marketing, corporate communications, admin facility of your team and looking to send out gifts to your employees and things like that, then that's my audience. So it's a very, very niche audience. It's not a B2C. It's a pure B2B business. We work with large organizations and you know, with hundreds and thousands of employees. So this, this was an instant, instant super hit. The first few episodes were like so bad. I was quite embarrassed to show it to my clients. But surprisingly that worked, right? My sales guys didn't have to go meet the clients. They didn't have to show the samples and orders were just coming in and they keep getting said, hey, they get the feeling that they know me through these videos. They say hey, I know Srikanth. I keep watching his super powerful. So you know, I do a webinar called employee engagement Webinar where I share 11 strategies to improve employee engagement in a work from home situation. And this has been attended by 2000 plus before that and this year we are very, very optimistic that we will do 3x of what we did. Avi is absolutely the right person, and he's a true, humble human being. Very, very supportive. And when he says, I will personally make sure me and my team will personally make sure you have all the tools and the success that you, that you need and you will be able to do what I'm doing, he truly means it. Right? It's not that, you know, this webinar is done, and then he's really accessible on Instagram. He's super fast. He's super accessible. So, you know, this is like we've done for many others, case studies, comparative analysis, and what is.
