How the world of Training is Changing? How coaches should adapt!

7 May 2026 · 14 min
13:36

In this interview, Avi Arya examines how the coaching and training industry has transformed since the pandemic. He outlines three primary delivery models—done‑for‑you, done‑with‑you, and self‑implementation—and explains why group coaching and hybrid formats are gaining traction. Arya discusses the dramatic drop in customer acquisition costs, the trade‑offs between high‑ticket and low‑ticket offers, and how pricing must align with perceived value. He emphasizes the importance of authentic messaging, using a "pain‑behind‑pain" framework and video‑based offers to attract the right clients, and stresses the inner‑game of coaching—prioritizing purpose over money. Arya also introduces a scalable agency‑style system (referred to as "MOMA") that lets coaches operate from anywhere and serve multiple clients through group programs. The conversation concludes with a rapid‑fire segment where Arya shares personal anecdotes about his favorite stage moment, his father's advice, a hypothetical career swap, and his backup plan to become a fitness instructor, illustrating his mindset and values.

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