Kabir explains how SEO juice works and why it matters for hotel websites. Videos, blogs, and infographics boost your search ranking so more customers find you online.
So today's vlog is about the two questions that I got in the morning. So I actually got a call from some of my. We actually joined the new Mortnites Group. Mortnites group, batch of 94 on WhatsApp. So a lot of people got in touch with me that I haven't spoken to in a while. And one of those guys called me and he wanted me to know about some SEO and social media stuff and all of that. And he asked me a very interesting question. He said, what is this SEO juice and why is my agency telling me we need more SEO juice? It's a slang term for saying that you need more content on your website. So SEO, basically search engine optimization, basically means how to optimize your website so that it shows higher than your competitor websites on all search channels. Search channels today are Facebook as well, primarily Google. But even on Facebook you have search opportunities now. So whatever opportunities you can build for your brand which will help you get more visitors through third party sites. For example, if you're doing a video like I'm doing one and I'm posting it on my website, or if you're doing a blog on your website, or if I'm doing a blog which is a video log, or if I am doing inviting guests to write comments on my site, whatever I'm doing to bring traffic to my website, whether it be it could be through text, it could be through videos, it could be through animation, it could be through infographics. All of these things add to the SEO juice and help your site rank higher. SEO is a very, it's seen in a very complex term. I've always, for the last seven years tried to demystify search and SEM and all of that. It's basically, see, let me put it the most simply, I can Google on its own or all of these platforms are in the. They are private companies, they're not NGOs, they're not non for profits, right? And their customers are the people who are clicking, who are visiting, who are searching for an end product. So Google is a company wants to serve or best serves its customers only when it's able to give its customer the best search result. Now if somebody is searching for a hotel in Goa or somebody searching for the best seafood restaurant while walking the streets of New York, there are hundreds of restaurants and hundreds of resorts that might come up and go out. So how does Google know which one to give priority to in the search rankings? So one of the things that Google uses is one of the algorithms. Apart from the hundreds of hundreds discussed on various online platforms is time spent on the website. So if the eventual customer of Google, which is the guy who's clicking, is spending more time on the website, it automatically gives a signal back to Google saying that this site is preferred by these customers because they're spending more time on that site and therefore it bumps up the ranking. It's the same as if somebody coming to your shop and spending a longer time versus the other shop, the chances of buying go up and you know that this customer might have found what he's looking for. So time spent on the website and SEO Juice these are the two very short topics I wanted to cover while I'm in the office during a very busy day. One day we have a client pitch and then they might be flying out to do a social media presentation with a very very dear and a client of ours. So I want to make this very short presentation on SEO Juice. If you have more questions, please feel free to log into the Ask Kabir show and ask. We are getting questions every day and I'm taking 15 to 20 minutes out every day to shoot this video. Karan is helping me edit, educate and bring it. Bring you one video every day. Thanks very much for watching the Askar Bhar Show.
