This is a YouTube video titled "How to Become an Online Celebrity | Become a Celebrity Online" created on November 19, 2019, featuring Avi Arya from Internet Moguls. In this video, Avi Arya explains the concept of personal branding, its importance in the digital age, and how individuals can leverage the internet to showcase their identity, message, and products to a global audience. He shares personal anecdotes about his journey, his business, and the impact of digital marketing, aiming to educate and inspire viewers about building authentic personal brands.
Foreign. Hello everyone, this is Avi Arya from Internet Moguls. And in this video I'm going to tell you about personal branding. Why do you need a personal branding? What is this hype all over the world about personal brands? Here I'm going to explain to you all of it. You, me, every single human being is a personal brand. What we do online, what we do offline, how we behave with people, how we conduct our business, how we are with our family, the books we read, everything cumulates into us becoming personal brands. But with the Internet coming into the field, we can take our personal brand and, and showcase it to millions and millions and millions of people. And therefore it is important to understand who you are, what is your identity, what is it that you want to stand for, what is the message that you want to give in the world? Because like I've always said, if you have a message in your heart, a product to sell or a service that can change the world, then you, my dear, may be doing a disservice to your family, yourself and the entire world by not introducing that message, product or service. And that is best done authentically. How do you become more authentic? By being yourself. And so therefore, a personal brand is somebody who understands oneself and doesn't try to fit into a certain mold and says, this is who I am. And now let's see which is the mold around the world where I can feel more comfortable, most comfortable with, who are the audiences who would feel most comfortable with me. A personal brand is a human human being who has a message in his heart that can go and change somebody's life. It could be depression, it could be bullying, whatever message that you have in your heart. Or like my kids have a message for animals, taking care of animals. A personal brand is somebody who has a product to sell. Like the race car jackets that I have. I don't sell these, but I would love to have people who sell these kind of jackets in my list because I love. I'm a race car driver and I sell courses, online courses. I do digital marketing consulting for brands all over the world. And that is the product. My company helps people understand the unlocked digital potential. They make more money, their company does well, they can hire more people, they can grow revenues, all of that. And so if I do not share my message on how good I am at digital marketing, how I can change people's lives in digital marketing, I will share with them my experience, my case studies through various formats of videos, text, emails, all forms of forms of content on the Internet, then I May be doing a disservice and keeping the photo to myself. Today is the era of the Internet, ladies and gentlemen. The personal brand always existed. This is not a new coined term. But with the advent of the Internet, with the growth of Facebook ads, that you can take an ad target anybody or anywhere in the world and be able to show your message to them them and they resonate with you. You build a community, you build a following and then you ask them what they're looking for and you create courses or products to serve them and in turn make money. These opportunities were never available before. With personal branding, it is available. You can be a solopreneur, you can work from home, you can resonate, have people resonate with your message. I always say I'm Avi Arya, father of two girls, six dogs, husband to a superwoman, a streetcar racer turned hotelier, then travel agent, now social media marketer. For the last 12 years worked with over 1000 brands in 10 countries, got 18 awards and now I have a team of 225 moguls. Here are the services that I do and I love to work with you. I constantly create content so that I am able to be on your screens, to be able to get your attention so that I can add value to you as the process brand. The more you know me, the more you may trust my company. Internet moguls with 225 of us, we work in various offices, we work all over the world, but that doesn't matter. You want to know the founder? You want to know my story? You want to know about my dog, you want to know about my beautiful girls? You want to know about how my wife is a superwoman, how I started the company, what are the struggles I went through, how my dad was always throwing me out of the house and then I started having strategy discussions with the same guy. How did all of this changed? How? Our hotel was struggling and we found digital marketing. Then eventually, once we understood digital marketing, we started looking for other hotels and other companies. And today we work with 700 brands. You want to know about me? That is the power of personal branding which I bring to you through all my videos. This was a short introduction on what personal branding is. I hope this video made sense. Any questions? Comments? Welcome anytime. Thank you for watching this video. This is ABHI Alia again from Internet.
