How to Build a Personal Brand | My personal branding secret

Foreign. Hi, everyone. Avi Arya here, father of two girls, six dogs, husband to a superwoman, a streetcar racer turned hotelier, now social media marketer and founder of Intern Moguls. Today's topic is how to dominate the Internet in the next 90 days and become a powerful personal brand. All of these questions about personal branding then come across is not. You know what, there's an irony in that. You want to become a personal brand because you want to promote yourself and make sure that you are known, you're recognized. You get your content out there, you sell your online courses, your business does well. I understand it and I get it, and we're working for ourselves and our families. However, anything of anything that has an exchange is of value. Exchange with the other person and then it comes to you. So the first thing that you need to understand is what are the top three things that my target audience is really suffering from? And we all know that, we've heard that many people say that. But how many people actually sit down and have made that phone call to three people and said, I want to interview you on my podcast? A prospective client. We normally go after clients who we feel are going to give us a lot of money or celebrities want to give us a lot of money, or somebody who I get a selfie with them going to get me a lot of exposure. Go to the bottom most level and help a client or a student or somebody who has absolutely no money, but could be your client. Ask them, what are the 34 pain points? Say, can I interview you on my podcast? Interview them for half an hour and actually be listening to what is it that the person is saying? Do it another time and do it another time. After three interviews, you'll come up with at least three to five things that you say are common within all three interviews. Not only will you be giving them the exposure and give, you know, you actually get something out. Somebody out of a shell when they get into a podcast. People love being spoken to. People love it. Then they get the opportunity to share a story. It's a very fulfilling feeling. You make three new, beautiful relationships and allow people to do great work in this universe at the same time. For your own purpose, you're able to get down three to five solid points on where all of these three people are having a pain. And then you sit down and say, are these actually my audiences? If not, then you go again to three more people. It'll not only help you refine your audience perfectly, but you'll also understand what are the three things. And then you make a tailor made solution in your own personality, with your own character. Don't try to copy anybody and say, these are the, this is what I do to take care of this pain point, this one and this one. So if you do have these three pain points, then I am the right solution for you once you go down. The largest of companies from time immemorial have always gone to the grassroots level and spoken to their customers the most. Like Seth Gordon is somebody who I hugely admire and respect. He actually understands what are the pain points and he then goes and he says that I am only solving this pain point for anything else. There are many other experts, feel free to go to them. That level of clarity to yourself and to the audience outside not only allows you to say no to all the opportunities which are not for you, save time, spend that more extra money and time with your family, you know, cut out the clutter and stop feeling guilty that you're not taking opportunities because you know in your mind for the first time that you are the most powerful human being because the most, because you have something that most don't, which is clarity. So rewind this video, see the last three and a half minutes again, get, go to that action point, interview those three people. Get that clarity for yourself and everybody else. Even if you spend a few weeks or a month or maybe more to get that clarity, that time invested will skyrocket your career much faster than everybody else who's trying to understand that? I'm going to get into the game and then figure it out. There is a system, there is a way that you find empathy for the other person by actually sitting down with them beforehand and understanding how you can help them. I hope this short video helps you. All of you who want to become personal brands, please understand in Hindi I like to say logo. Logom KE saat kaam karna ja. People don't want to work with the logo, you know, which is the emblem of a brand. They want to work with human beings who do. The personal branding is very good. The face of a company has to come out. Your own honest truth has to come out. But exactly who you are and what you're doing is a continuous, continuous process to find clarity within. But this level of clarity you must find so that you're doing justice to yourself and your clients. I hope this video helps. I'm now on my way to the airport now, sitting by the pool, making some videos for all of you guys. I hope you really like this. Once again, this is Avi Arya, father of two girls, six dogs husband, two of Superwoman streetcar racer turn hotelier now social media marketer, founder of Internet mogul Signing off for now. Cheers.