How to coach with high profits in 2021?

Avi Arya walks through using micro videos to build a coaching business: getting known, generating leads, and making sales. He covers live streaming across platforms, video editing, repurposing content, and building digital products like online courses.
In this video I'm going to give you three checklists and all the tools that you need to grow your business with micro videos. So jump right in. Hi guys, this is Avi Arya, father of two girls, six dogs, husband to a superwoman, a streetcar racer turned hotelier, now social media marketer and founder of Internet Moguls. If you are looking for tools to grow your business, if you know exactly what to do with which tools and you've never found a tutorial on the Internet which is breaking it down, this is the video that you are looking for. Stay tuned. Alrighty, let's bring it up. Okay guys, the three step formula to get known, get leads and get sales through micro videos is coming to you right away. Before you start off with anything in life, you need to know your end goal. Here my dad, when I speak to him every morning or whenever I have a confusion, he says, Avi, what is your equation? Which means what was your beginning plan for success? To start with total clients that you need in a month versus how many leads you need to be able to get those many clients versus how many people need to know you to get you so many leads? You see, it's all related. So many people know you, these amount of people send you leads and then a percentage of that becomes your clients, right? So what is the A, B and C of that? So one example, say you want to make 10k a month, right? And to make 10k a month you need to say sell 100k worth. Your product is worth 10k and you need to sell 100k worth a month to be able to get 10 clients. So your reverse calculation, your equation has to be absolutely ready. So now that you all have got your equation ready, how much money do you want to make every month? And that money will come from how many clients? So tell me in the comment box, is it going to be from 10 clients, is it going to be from five or is it going to be from 50? Let me know in the comment box. How many clients do you need to get your monthly revenue quota? Now second question, how many people do you need should give you leads for you to be able to get that quota. So if you're 10% conversion, that means you need, if you want to close 10 clients you need 100 leads. If you have a 10% quota. So write 100 in the comments over there, right? And thirdly, how many people do you get to be, you need to be known in front of say 2000 people will know you, 20 people, 200 will send you leads and 20 will convert for you. So give an equation in the comments. What is going to be your business equation? Once you got that done, 50% of the way work is done. And now I'm going to teach you the easy and the fun part. Get known through micro videos. And I love to say to get known. The best way is to go live. Now there are some benefits of going live. A you build real time engagement, it's easily shareable, it reduces marketing costs and people start loving you. See, even if you have five people that you're going live in front of, these are five people who you're engaging as human beings with. The brand grows very fast with going live, ladies and gentlemen. Now, should I go live only on one channel? Avi? No way. Go live on 30 channels together. 30 channels together? Absolutely. As an entrepreneur, we have to save time. How do you go live on 30 channels together? Well, my tool of choice has been Restream. Go to Restream IO and get started. But abhi, you promised you're going to give me a tutorial where you're going to tell me exact step by step. What if I'm not a techie? Here you go. Number one, how to use Restream. Go to Restream IO. Sign up to create an account that was step number one. Step number two, add the channels that you want to work on. YouTube, Facebook, Twitch. Whichever channels you want to work on, add those. Then select a stream of channels where you want to share your content. 4th Enable desired. Now you sync in your contacts, your username, password with Facebook and Google and YouTube so that there's one channel you can go live on, all of the others sync them once you've done these simple four steps. Step five is just press Enter and go live. Once you go live, ladies and gentlemen, you'll be able to see a skin around your video. You can color code the skin based on your brand colors and you can call it whatever you want. My show is called the Ask a Vyaria Show. You you can call your show whatever you want and go live. By the way, can you tell me in the comment box what would be the name of your show once you start going live using Restream? I'd love to hear the name of your show. Here are three things that I suggest to all of you before you go live. Choose your day and time. See, we all know Jimmy Fallon, we all know cnn. We all know all of the main channels which give you news at 9, 30, 8, 30, 7 o', clock, sports, breakfast, television. We, we Know all the important people because they have put a flag in the ground and say, Hey, 8:30 belongs to me. 9:30 belongs to me. So name your live show and choose your date and time and launch your live show on these three, on these 30 platforms together. These are the three things that you do, ladies and gentlemen, to help you go live and to get known through micro videos. Avi, I don't have a studio, I don't have a ring light, I don't have a setup. Guess what? There are examples of saying I got off the bus and I did this video in the center. I was in my office, I did that video on the right and I did my video while I was waiting for someone at the bank wearing a mask. So you can go live from anywhere. Once you made a commitment, your audience is waiting for you. Go live from wherever you are. All you need is a smartphone. Do it for a period of four weeks. Come back on this video and tell me how your life is changing. And for all of you people who want to use a tool like Restream, I'm putting in the link of the first 30 day free trial. You can click it and start your own show. The link is in the description below. Now Avi, what you've taught me. Can you give me a step by step guide, a checklist of sorts? Oh yeah, absolutely. So all the tools required, all the guides, the reminder, I've got a checklist now. I it's in the comments. Click it, download it, but please print it out. And I prefer A3 printing. A large A3 print right next to you allows you to visually be accountable to the process that is written over there. Now moving on. Avi, I'm loving this concept of micro videos. Can you tell me more? I'm going to tell you, ladies and gentlemen, how you can craft a perfect micro video. See, the anatomy of a perfect micro video is great visuals with good audio. Maybe a celebrity or a famous person could be a famous, famous dentist, a famous doctor, famous realtor in your neighborhood, somebody people know more than they know you. A nice genuine, heartfelt story, a little bit of your family, some subtitles. And that, ladies and gentlemen, makes the anatomy of a perfect micro video. I like to include my family, two girls, six dogs, all of them in my videos. I like to use my work friends and introduce them in my story. I like to talk about some of the influencers that I've met and many of them whom I've interviewed on my YouTube channel. Well, you can also include your dog, your cat, your parrot, Anybody that you want include your videos. We all know that audio is a very important part over here. So therefore you can use your phone for video. But for audio I suggest a lapel mic or rode portable mic or some of the audio mics that you're which are desk mics. If you go to my video on how to choose the best audio equipment on a budget, you'll be able to see videos where I'm talking about various gadgets that you can pick up. One pro tip, you see I'm always wearing an Internet Moguls jacket. Internet Moguls is my company. 27 is my favorite number. So I've got these custom jackets which are very easy to do and I get them and I wear them on every show. I wear my signature glasses and people remember my brand as a result. Now ladies and gentlemen, that you are seeing the video and you're ready to learn, let's move to the next step. What do you do to edit your videos, Avi? Very simple. I use this app called Invideo Smart video editing. It just drag and drop. It has access to thousands of templates and it's very beginner friendly. Avi, you promise you're going to give me step by step info? Absolutely. Here you go. How to use InVideo. Number one, create an account. Then select any theme you want to create a micro video for YouTube, Facebook, Instagram, wherever panel you want. Select a panel from here. Number three, select a template. I suggest your template should be matching with your theme of your company on your logo. For me it's mostly red, black and white. Edit your video right there on Invideo takes a couple of minutes. Preview and export your video and there you go ladies and gentlemen. For every single video, Facebook ad, YouTube story, any kind of video I have been able to use in video to be able to make my videos for if you want the 30 day trial, most of these trials that I'm giving you are not exist, don't exist on most platforms. I have got this 30 day trial if you want it. The description is in the link for you people. Now that your content is ready, what do we do? So we went live on multiple channels. Then we understood how to create a micro video. Then we created a micro video using Invideo. Now use another tool called Repurpose. Now Repurpose is a tool that allows your. Once you've created content, it allows your content to be shared on multiple platforms. How does it work? Set up your account, go there and add a connect. Where do you want to connect? You want to connect on Facebook? LinkedIn, where do you want to connect so that once you made a post, that post goes on other channels as well. Now you use name your workflow. You can have multiple workflows as well. Create the input. The input will come from Facebook and it will go to LinkedIn. So create your workflow, name it and then create it. Once you've created it, you will see that you are now able to publish on any one channel and it will go to all the other channels as well. Very simple tool created by a gentleman called Honey who I interviewed recently. The name of the company is called Repurpose and I've got a free trial link for all of you people who want to try this tool in the comments below. That, ladies and gentlemen, brings us to the end of not the entire video, but the end of section one. This is how you get known. Right now I'd love for you to take part in a contest which is happening 24 hours, 365 days, every Sunday. We're giving out contest winner. We're giving away books by Gary Vaynerchuk, by Russell Brunson, by Askavi Arya, by many other people. And if you want to take part in the contest, let me know. What are the three major takeaways from the first section? Getting known? Let us know now. We come to get leads through Micro Videos. To get leads from Micro Videos, ladies and gentlemen, you need to create a lead magnet. What is a lead magnet? An incentive that a business offers to its customers in return for their permission to email them. Right. So now if you give something smart on our value, it will allow your person to understand that you are somebody who owns who knows what they're talking about. Could be an ebook, could be a checklist, could be a PDF, could be a short series of videos. What do you do then? Then I use Canva as an app. Canva allows me to go to a section called Worksheet. From Worksheet I go and create a nice email template and then I download the template and then I use Micro videos like we Learned in section 1 to be able to promote 10 people. To tell people to download my checklist. When they download and they give their email address, it goes directly to my email Software, which is ConvertKit. And that's how I collect leads. Every single day on Autopilot, I'm collecting 1500 leads approximately every single day. They come into my webinars, they come into my funnels, they buy my online courses, they come for one on one sessions. Depending on what stage of the funnel they are at. I'm automatically always talking to them through my emails, through my automated videos. While I'm making this video, there are 1500 people who in the last 24 hours have heard from me through one automation channel or the other. That is how you get leads automated on the fly. Now all of you people who are interested in taking part in that contest, don't forget the Contest is on 24, 7, 365. And every Sunday you come to my Facebook group Learn social Media with Avi Arya. And in that Facebook group you will learn how I am, how we are awarding and rewarding all these people who are action takers and creating videos. So go into the comment, tell me what are the three takeaways from section two on how to get leads? And people who engage the most are picked up as winners and those books are given to you. Section 3 Get sales through micro Videos so now people know you in the industry, now you're getting leads. Third thing an entrepreneur needs to do is to get sales. How do you get sales? Well, you can either sell an online course or a digital asset. Now by the way, a sidetrack bit of side tracking over here. If you have not created your online course and have always wanted to create an online course, don't know how to do it. I've got other video video called how to create your online course. Thinkific, one of Vancouver's best companies on online course creation. They have helped me create many videos on how to create your online courses. Go ahead and watch that series. I promise you you will learn a lot from there. So you can sell your digital courses with micro videos. You can book appointments and you can sell to many people. Like one too many. How does that work? So you have a online course. You create a Facebook ad video. Use the formula that I taught you of a success, anatomy of a micro video and create your video to sell your digital asset. People like your video. They come into your landing page and you have another video where you're talking to people about who you are, where you come from. My name is Avi Arya, father of two girls, six dogs, husband to a superwoman, a streetcar racer turn hotelier, now social media marketer and founder of Internet moguls. You give your story, you give the brief, ask people to download and come into your course. People who see your video but don't have time to react for whatever reason, remarket them with another micro video that reminds them that you are there and the offer still exists. Finally get them into your thinkific. I Love thinkific. So I talk about it all the time. Get them into your online course creation platform and, and that's how, ladies and gentlemen, you can sell your step by step videos courses through micro videos. I hope you found that useful because all of you people today need to have digital assets. And if there's any questions that you have around how to build a digital asset, go to the playlist, find how to create an online course and I promise you that video will help you a lot. Number two, we all as entrepreneurs need appointments. Avi, I need an appointment. I need appointments. But you don't need to run around for appointments. Appointments will come to you. Oh yeah, that sounds like marketing and salesy. You know what, I think so too. But I still use it because it works and it's the truth. How do you do it? Use a video. Create a micro video on a Facebook ad. People come in, people. I'll tell you how I'm doing it. I call people to my very high ticket program. They see the video, they come into the landing page. In that landing page I've got a video. That video is a 30 minute video of what I'm doing and how they can apply for my program. They have to watch a video for the end of 30 minutes because if they leave anywhere in between they will not see the link to sign up. The link to sign up and apply to book a call with me comes only at the end of 30 minutes which means that I will get now. Serious people, right? You want serious qualified leads. They fill up the survey form, they watch the video and they connect with me on my zoom calendar. They get an automated email from me. In that email is a follow up video. Hey guys, how are you doing? I hope you're coming for the call. And that's how every single day I book my three to five calls depending on the slots I've given to my team. They put it on my Zoom calendar. And as an entrepreneur all you need to focus is on sales. So bring let the sales come in baby. Let the sales come in. This is the best way to book calls. Third is sell to many. Well, all of us would love to sell to 500 people together. And the power of webinars is so underrated. I don't know why everybody is not doing it. Create another micro video. Call people for your webinar. They come into your landing page. Use your micro video to tell them the three things, why they should attend your webinar. They come in for your webinar. Teach them about your program. Teach them about your course and that's how you sell one too many. So that micro video that I taught you in the earlier part of this video can be used to get sales for everything that you need for your online course, for your booking appointments and selling one to many. Avi, can you tell me exactly how this webinar video funnel works? Absolutely. Go to YouTube, go to the search bar and type for how to launch a super successful webinar. And I've done a series on how you can use webinars to grow your business. And if you want to download a guide, a 28 day system where I teach you exactly what to do. It's a free guide. Its description is in the link you download. It is one of the biggest guides on the Internet on how you can do your course. Don't forget ladies and gentlemen, don't forget your equation. How many people get to know you versus how many people will give you leads versus how many people you need to close. Once you have the equation in sight, you will be able to know how many videos you need to create. This brings me to the end of this video. Thank you all for your time. If you need to connect with me on any platform, Instagram is the best. Ask Abhiare on Instagram. Follow me and I'm putting in daily information on or how to create micro videos to just about do anything in life and it comes when it comes to business. Get known, get leads and get sales. Tell your story the perfect way. Multiple videos on how we can help you. If this video helped you in any shape or form, do me a favor, go to the comment and let me know. Are you going to make one micro video a day or three a day? Please answer that question in the comment. One micro video a day or three a day? How motivated are you? I look forward to seeing your comments and all of those people who want all the free checklists and guides from me to continuously be emailed to you. Subscribe on this channel. All my subscribers will be invited to everything that I always offer for free. Thank you very much for watching this video. This is ABHI Arya, father of two girls, six dogs, husband to a superwoman, a streetcar racer turned hotelier, now social media marketer and founder of Internet Moguls. Signing off. For now go and check out some of the other videos on how you can launch your own successful webinar or how you can go launch your online course. Binge Watchers make sure that you're binge watching something that is going to help you in the short term and help you and your family live a better life, make more money and be happier. Thank you very much for watching.
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