Karan and Prasanna lead a discussion on planning and running a successful webinar, covering registration strategies, social media promotion, content creation, and technical setup for digital marketing and hospitality audiences.
And people relate to good stories. Once upon a time is something that lights up something in your brain and it gives you that feeling of oh my God, there's something interesting that's going to happen. See, we want to cover how the webinar happened. See the webinar we emailed maybe 150,000 people from our database. We have a very strong database of people in our community. We emailed all of them. The email open rate was about 4 to 6% which is not bad. Click through rate was also okay. But then we got about 100, 150. So we want to show what happened because through this webinar, through this video I want to also, you know, train people on how to do a webinar. It's not easy to do a webinar with 500 people. Today we have about 450 odd registrants. Our target was 500. I think by tomorrow we hit 500. Now 500 doesn't mean all 500 are going to attend. They've registered. Maybe 250 will attend the next year. Next month our target is going to be 750 like that. The target for the end of the year and I'm saying it on video is 5,000 people should be attending this because the thing is that the kind of value when I'm traveling all over the world and I'm meeting some great influencers and learning from them and thanks to intern moguls, you know this whole infrastructure, we're learning so much and. But I still see a lot of clients and a lot of people making similar mistakes. So the idea of this video Karan is going to be to ensure that we teach people how to do, you know, webinars. So Prasanna, tell me what you are.
Doing for the webinar brother and I actually I am looking after all the posts that are going live on our social media channels.
Okay.
I'm trying to create a buzz in.
Hype for what we are doing right now.
Also wrote the content for the emails.
That I we are sending away.
Here. I am trying to create a sense of urgency that we need to register.
Right.
This is the latest one that we have.
Okay, that's good.
We are also normally doing it on Facebook. We simultaneously promoting it on Twitter, LinkedIn also.
Okay.
How are you doing? I'm doing good.
Yeah. Lots of research, work coordination with all the experts, words from SEO, SMO and everyone. So basically what we are trying to do is promote the digital strategy and digital scenarios in 2017 especially to the hotel industry and hospitality. It has Taken a lot of research and personally I have learned a lot and I'm really hoping that we'll get a great response and it will help all our hotelier friends as well.
Cheers man.
Thanks man.
I'm very excited about this webinar. Last time the webinar was superb. You know, all my clients were really happy because they actually learned how social media works.
Okay.
So this time also I've already sent the emails to all my clients. Now I'm going to call them personally and give them an invite.
Okay.
They should not miss this. It's equally good for them also to learn how social media works for the hospitality industry. It's not only me though, I'm the consultant but it's two way communication so it's equally important for me and for them. So I'm super excited to have all my clients on board for this webinar. Cheers.
Cheers man.
Cheers.
I'm just designing the PPDs for the webinar. The main objective is to, you know, it should be visually appealing to the people who are doing that who are attending the webinar. Secondly, it should be, you know, really easy to understand.
That's good.
So that's all that, you know and, and still at the same time it should be very informative.
We are short by 50 registration now we have to decide what exactly we need to do now because Facebook post we have done with the email marketing, paid boost, paid campaign. But still we are shot with the 50 clients. What to do now.
I suggest we have a last minute, you know, offer running on some Facebook. You just announce it that you know we have last minute seats left. So there are just a handful, about 50. So you know, 50 seats can be filled up anytime.
So just enough we need to do now from it's 5:30.
Yeah.
So from 5:30pm to tomorrow 2:00pm we have to continuous do a countdown post.
Yeah.
That will increase the buzz and that will increase our plus. Also we are doing a Facebook live. So we have to retain our audience attention there as well. So let's rock on that maybe we.
Can add an incentive for the same to maintain that to maintain the audience on Facebook. Maybe something like a contest or a giveaway.
Sure we can.
Yeah.
All right, we'll do that One thing. Presentation is ready now. But again it's a lot of changes at the last minute. Already given 10 changes. 10 15. 1015 changes. Yeah. So what we have to do, you already aligned that. But we have a like how many hours? We have only like 20 hours left.
Not even 24 hours, one minute. Purchase exactly.
So you align that.
So you need to get in touch with the design and everything. Get everybody slog tonight and let's get done with it.
Everything is set, the posts have been done, emailers have been deployed, presentation is ready.
So everything is done. Let's hope for the best.
Otherwise, verbal advice is, you know, it's like saying, okay, go to the gym every day and get a good trainer and don't eat up to seven o'.
Clock.
You know, everybody there. We all know that, right? So we want to tell them exactly. This is the diet that you need to be on. This is the trainer you go to. We want to break it down so that the videos add more value to our people who are asking questions. 22 minutes, 21 minutes. I think now it's almost 20 minutes. 20 minutes left for this webinar with 500 people who've registered. Looking forward to seeing all of you. This is going to be a monthly event and we're excited. Next month is going to be thousand and then fifteen hundred. And by the end of this year, it's going to be 5,000 people that we want to add value to. If you are looking for a career in digital marketing or if you want an entrepreneur, everything belongs to digital now. Social media, the Internet. If you're looking to do anything on this, these webinars, you must not miss. It takes us weeks and months of planning, learning from all over the world, and we compress into our webinars and bring it to you. Over 500 large corporations have attended this and over 5,000 people around the world have attended this. It has brought value to them and I am making all of this free and bringing it to you. Stay tuned. Look forward to seeing you in 18 minutes now. Bye. I should be audible now. Could you please confirm if I am audible, what I'm thinking is just like Facebook Live. We're on Facebook Live on the Askavi Arya page as well. Just like Live works, we're waiting for a couple of minutes for the audience to build up. You know, 10 years back, I mean, how many of you would think that 500 people could talk to each other sitting in their own comforts of their own offices or coffee shops or homes, wherever you're calling in from and have a conversation about and learning and sharing. And today in 2017, 500 even. I've attended seminars with 5,000 people. And the end of the year, the aim is to reach add value to 5,000 people through our monthly webinars. Facebook. What I was talking about was Facebook has a click to chat option where you give an ad and if somebody clicks on that ad, it opens a chat with your website. So it's almost a real time conversation that that ad can trigger with a customer who has money and wants to buy your product and you on the other side. So instead of them sending a query or a, you know, a long process, it's straight chat. So you can integrate that on your phone and start talking to the customer directly. I hope that helps. Internet evolves. It grows up just like you and I. What kind of keywords are trending? What kind of links are broken? What are not working? Do not panic. Two buttons on your phone and you are automatically broadcasting live. Some smart tips. It's a mobile age. Be responsive. Location, location, location is coming back. Focus on long tail keywords. Long tail keywords are very easy. The search is going to be smarter than ever before. A program. Provide context where you are, who you are, what your hotel is about. And thank you very much for always, always supporting. Thank you. Facebook Live. This was awesome. And if I've not been able to answer any questions, I will get back to all of you with those questions. Stay tuned. We're going to do this on Facebook Live once a week.
