How To Find Your Perfect Niche For A Startup in 2022 | Avi Arya | Manvir Singh Anand |

Character of a manage, non of non, when he does not now what to do in life? you know and and and you know i mean when doing the pandemic dawat exactly what the stage was what to do with? but what do you did with your time? no really matter। and that s where i think you now the pandemic was a great learning for a lot of non technical ontrponoseto actually del into other aspect and look at a न्यू और फनांशलइंडपेंडेंस का income शुड ac्टिvनकमतोजो अभी स्टार्ट कर रहे है to the first thing you should should focus on is to build capital first for most thing dont devi at that perticular jante you are making five lak ten lak twenty lak aproval nothing eventual you holding a five करोड़ करोड़ seven करो through which you genting passive income cover your i hi manveer? how are you i a s going?

How are you all well thank you very much manvir thank you for taking the time out for all afasoverhersom so। how can one find your perfect niche for a start up in two thousand and twenty two we going talk about that manveer anand is in hospitality event expert सक्सेस fाउrncofitgand the other of the best setting book katrin way तो fiनancिal ंडिपेndnसtूtाइme पोडकास्ट होस्ट ऑफ़ केटरिंग सक्सेस पीपल से यार इतना नीच डाउन नहीं करना चाहिए, बट आपने नीच डाउन करके इसी के बीच में इतना अच्छा बिजनेस बना लिया कorataबीगटकआल? अबाउट दैट the intra, तो वेलकम यू in the with fire in hartimogistats like to welcome everyone, as some so manvir, a little bit about yourself and then i believe you have a presentation for.

Us absolutely absolutely like said the would be sharing and and like said in a tryankeepit specific to minis which is a hospitality side of things, but i m show that at ontriponos all across factom will get a lot of value। because the fundamentals of business can change right and that structure body so happy to do this.

Before we start the presentato i want to ask you.

It.

Comes to ontripnoshipin to thousand and twenty two verses you now what was happening before kovid have you transform have you had to transform is the person as a business think me be new may be put some new rituals and practices in your personal life।

So you know the the beauty of post pandemic। was that you know there was so much learning and and a lot of the unlearning you know because you know i mean i said that once you happen to get in to a conventional business, you know you re focus is always sales of sales off, but this entire entires you know state of content about you know people talking about a lot of desi revolution happening where a rich if you happen to be in and like a non technical business which which is where i was it was very difficult for us to adapt a patently even to a man consulting background i never had even an incline to words getting into the content said all the internet site the digital side for that matter, but said the best things are you know such oportunities, where in wich i was repeating the sen and like to start start the some same not that a character of a manage non of non when he does not now what to do in life you know and and and you know i mean when doing the pandemic that was exactly the stage was no me what to do with? but what you did with your time not really matter। and that s where i think you know the pandemic was a great learning for a lot of non technical ontrponaslemeto actually del in to other aspects and look at a new dmenशonऑफआरसेल्स warenvichweking only renmin business, but we as individuals because some time they always believe that the in a pre pandemic at it was you re as business, but hybrid branding aspect something i only learned the after the pandemic warinig you are self or a person brand and your business is a different brand all together and the entire set of hybrid hybrid marketing you know as an ontoponayounee to do is something i learned so so yeah it be its been great learning, but like said you not always good to learn and involve and that stetwatthependemic was some.

That s going to be fantastic so im go to sich ofk my video and you have sharing is totally over you look faller to learning from you.

For thank for okay guys great great great i just publish my screen with you and thats when we are good to go so guys before start i think we are fifty three people in the room right now and before start i just want to know from you guys how many if you guys excited about about bring this session how many you how many if you guys a really think that you know what you gonna be learning is something interesting today g yes or no the chit box if you can excited yes in the chit box guys ggn says yes canis says yes it a fantastic okay great guys hrsudsaysesfantastic guys so now that you know we have idly figgredoutthat you know todays when we be talking about समथिंग वेरी वेरी इंटरेस्टिंग like guys said i d be sharing to you about manish and i would really be open to a lot of questions from your sites you know the session warinig be good to understand what a your torts and how we can related this to your industry your specific is, but before i take it forward i would also want to know you who are the people who a part of this group just tell me what is a current nislikeryuryou an n top now in a certain industry s just mention iforeintextals n tupanontextile if you re service prof rofesonlitlet me in the cit box who you are so that i know who you are i can acordinglytry and drop something accordingly go it guys in the citboletmeनोfैntाsटिक थिंक a business to mision was to export chatra heltanwelnasport padma sis service professional fantastic so i think it s a bag reclutonoilove the statement fantastic om prakash warna you guys so i think its a bag there so much you know which we can talk about like sd my learning from the hospitality industries, what will be implementing her and that will be focus around today so like said what we are doing today is were finding or micro is what is your micro nis guys before i do that said i would want a walk you to my story। because i very similar people in the industry he been just fri to figure ut the निश and it took me quite a while to find where to actually belong so with your permission i just one walk you through a small brief about what is that i do and accordingly how i was able to find mines and that give you a a beta perspective so like said now the day know about you i myself come from the food capital of india like i said it s day and and the interesting aspect was that war since you know i was i was sixteen, i was just trim to find my own is right and you know i sat my first busines sixteen was was social media marketing company a dog of scincesaparently you know in my school and again did no what to really do about about you know। because a lot of people, one wonnmetobecome file and some one that robby getting into the technology feel would be better for you। but i found my calling in economics and with economics, i was under the resin probably। you know i mean getting bluchostheworld helt organization and the un would ive been a great calling for me। but not realy guys, what i got through was a man men consulting job and in the man man consulting job after three years of grain, you know i came to the conclusion that why not start start business of such। because you know i didnt really really understand the calling was and like every, or the professional i was tin to find my calling and that was were the food busines came in to be। and thats when i started my first cloud cusion business way back in to thousand thirteen। and again the business to we scale up to to to sizable valium so that business off and thats again you know and why are share this wide is that i believe you fifty people in this room every one at some point in their life, what a bee in the स्टेज की अब क्या करूँ, ये कर लिया तो अब क्या करूँ? and that a क्या kru has ped suchen important as sped werinwichnisbecm very portant टुडे basic my my previous start up know it was in the in the hospital d space, but it was in a cloud cuchnspace i was thinking that i went to a conny school in london and i came back to elise on f the best learning you know which which nothing cut taught me i think you know which was that you dont have to be a sefor hotal manan graduate to start a food business and and that were i thought the th career choice and to make is of being in on top now and that s where it could have been an industry but i had to cope hospitality because that s where i had the engli today it on this comic nitgurmaservices wich uid quite a bit of stuff and we partners to iplifasalot of major events of sorts we have three local offices but the idea is what that ever since you know i ve been focusing on on hospitality as a nis but like i was discussing with avi the moment the pandemic struck i mean imagine ring a multi grow business for that actually comes to a standstill and and like a lot of bisialontobnos you know i didnt have the the the banretof actually you know going dildo because i din really know much about that and that s where i have in to use my down time to it this book colleting wto financial independence and today we on acocingconslting initiate which is called to power on toponosandwyam sharing all these aspects because like i said why i ve been changing the spectrums and even i m do the same work what men statagisisthe specific nit hospitality industry now hospitality also is real brad and they can be restro they can be catering they can be cloud cutin multiple aspects which i be talking to you about but what men static your nis and that s what you now we d be talking to you about what exactly is your nishan? how do you how do you find that sensual like said what when a focus on today that i want to ask you guys as part of this group what do you think the is even mean any one the box guys i on know what do you think nis really means go head guys i see in the cat box okay what are you think guys क्या होता है mis nis bat कर sociality release harsdsasareasेclity passion thats intsig से सब कैटेगरी talking to super specific odense i love that santos and like said its suchen important aspect which is which in underatedmindes thanisisexperties is most specific at focus fantastic guys so brody do we agree on the this its about speciality and beg just love sad most specific area of focus or you know like what santosh said talking to super specific ordens an actual terms nishaspdisnaly meaning means a specialized segment of the market for a particular kind of product and service now why you think guys that is imपोरटanट i will tell you exactly what mistakes a lot of a lot of ontoponosmake wherein which you also be able to gage why do a talk about that but specialise segment of the market is something which communicate to the customer ke boss yahe krta me for des and to to you in the future in in the fortes with example how we make such important difference in the hospitality industry lets take the example of most important aspect which is the another word for clarity i mean just ad ad to that which is which is clarity clarity to whom to your customers to your employees and to any other state hold thats another world for nis while you told me multiple other ther aspects but the most important aspect is it provides clarity and clarity ke value c business me like you know you call it been a fitness tana why you a specific because it makes easier for you to attract a certain gin of people to tutor but then in that what is agontomisyour focusing on you focusing on it your focusing on what aspect make it clear and it it bills your you know so the first thing what a be said event hospitality expert at niche i was able to build for myself which is specifically focus on event hospital as when people in understand catering that the way i have to spend but clarity is what is provided now i go for the deep by giving an example a lot of people talk about cloud cittonsnowi⁇mgiving an example of cloud citinsanidon⁇t now how an f you understand about cloud cittonsbutbut thats the recent fanomanaवरnवि you can start you know a restro business out of the comfort of your home or wakanspceakan property of sorts and that s a grade grade i would say you know outcome of the pandemic where this is been really accepted by the people and this is really don manyfold, but the question which a lot of people tell me and why you know here is where is se why is become so important that i have to do what what a cloud cutting means you know the ability to start your own restroom the comfort of your home a simple line but a lot of people del me bus cloud cucncaकुछभीनहीं है cloud kucn goscucon dak cicninternet for restrosthernothing but they re a home delivery business now i want to ask you you setting behind the camera is it a home delivery business is it every business which we talking about ohomdelivery business you right now probably you know theresa theres ola dash there is a big basket, there is a you know i believe tons of you know you your home delivery businesses which is just the market bobble, but when you qualit home delivery business which is a common problem is not to people talking to you about that is not finding is it s been broder so the moment you become specific about food delivery ecs ot people you come out the same terms and that s what i tell them that cloud kitchen in today s time its not a home delivery business it s about building a nis which i will again tell you in details that while cloud cutin is a broder mis in the entire food business pactra, but it is at least you know once you become lot of people tell me is a home delivery business क्या करना है खाना लेके घर में भेजना i अंडरस्टand that but you to be specific a lot of times। you know with the delivery space really release funding you have to really get into the specific sbout what your business dust which is what are bedelydelingyou in the in the next lite now like i said about cloud kuchens in theory you know it may be citcon plus delivery but today every business become a data and brand business and tell you about why data and brand busines because your data data will tell you who are the exact customers know in any business for that matter the data of your customers the data of people like i see bar clarity right the same way the moment you start wetting throu or data you re able to build the right brand for yourself and that s why every business today has come a data and brand business and thats why even a home delivery busines was not the right do for you you to e speiicaabout cloud cicnseyuingacloud chichon all you anigre about what you exactly do now like i said i would specifically share with you the reasons why a lot of want and while i am talking to you about cloud cutin please resonate this with with your specific business because i be able to able to walk you through exactly the mistakes which each one of us us with her with are on respective busness the common pitfalls which which we all make because of lack of clarity a lack of mis in a business and and put in to example for each one of us right the first one is lack of growth mindset when you dont know what you want to do like today a nis can be probably opening up a cloud cutin but guys cloud cutin is now nishit has specific what cuisine what cuisine what detailing so when you have like se about fitness for that matter you can see a fiifitnesinsattu, but if you dont have a set nich there you your in to yoga you in to palates you are into what exactly theres not clear standing of the brand which comes to and that s where when you dont have a clear standing of the brand you dont thing long to which is why you sat focusin smaller retail magnसीबॉस कई से भी पैसे आए हैं you know the bajbeolinggady clनycहि t is what the idea what idea is that you re focused on a set on a certain aspect would none for it second aspect which is improper menu planing which whiswerliesat if you look at your services the best anser you know what what i would have in a निश senario is what the get of services you know you offer like a cloud cutin senario the biggest problem with ontoponorsisthe come with badr menus मतलब 1 ही मेन्यू में दाल भी है, चाइनीज भी है, कॉन्टेनेंटल भी है, बग्स भी है peas me guys sky question if i give you an option to go to if you if you really want a go to a good restro and you really caring for a good you know god beg for that matter would you want to go to a a a gudmabrgerdint berger specaliजerestro you like to go to a बिकिनरवालाऔरहलदी राम in india where in which you get everything let me know let me know the yes or no n the tin box gis would you prefer a specialize berg brand r you want probably a haldiram genrlsstronglet⁇s word that we let me know guys specialize one or specialis segment yogita fantastic okay सभी से spेcialiजeन so that is what the idea is guys for you to build a perception in the mind of the consumer you have to position yourself as an export one thing you can be in a for twenty different areas and that s where is the important aspect that broder manes never release self going for world। because you know specific you know the s a lot of lack of cenalisation issues you know which is about the potion side the type of final product now compare this to you to your cina service, someone was just not said with me he in the recrutment business, now the card of ecrutment business you do defines the kind of clint to looking for for example the kind of blu calla haring what happens is very different from the white cala hearing the it harring what happens is very different from the from the car of hiring with what you do for a for a food business for that matter it so। because you not specific on one thing your quality parameters will change from from one event or one mandate to one of the mandate। because which what happens is lack of senalisation which is exactly what happen in the food business, because you do twenty diferen cuisines you don t have specialist you can have like a berger specialist or chinese specialist in one kichen। because the⁇sacast to manage and thats why once you focus on a specific niche you able to bill sanitization and this is one of the major pitfalls i think it falls and the aspects to have a casson for for any ontrponabecause the more you dont have specialization for something your service quality will very very in moving on guys i det faster from her in adibet marketing like said, because you know you not comics, because again you focusing on any one and every one who can t really capture the data in the marketing and and like said if you dont have a set nis this will really back fir on to you and the last and the most important aspect which is you know about penal planning and son s for this is something specific to cloud kitchens and like i said you know some common pitfalls which a lot of ontoponasmake but like said all of them start from the single premise which is not having a clernisnotaking this folwordlet⁇s talk about what the case wht xactkitosuccess in your ontoponlkra and is only two point to point why because this posti of time and you know there so much you know which which i think we need to talk about and you can be a sudocuanawich we can have after this but the ke to success in your ontapnagialcarer because i fundamental antanasisacarear option like said i could i been anything as anti choice i made now hospital s the specific nishi picup cloud cutin and catering is specific to nich which i have a part my group so likewise what is the key to success in your antovnadlkrea the first thing and the most important aspect which i fundamentaly believe is the vision in the brand like i said why a share this with you is because whenever you back up your is what is very important for you to understand this what is the exact vision you have for it because otherwise kya hota है you once you have twenty options with you for example like it all tretment rit you your focus on twenty different sperms firing out it figuring out your blu caller employment soon and so for that a twenty aspect you can focus on because which what will happen is you will not be able to mentain focus and the business will always remain like like a moment पॉप स्टोर the way it s called right and and i recommend you this book you know which is which is by john baalo called bild to sell just just just read that book you it s a beautiful book which teaches you how some one was running a creative agency business and he only focused on building building a logo logo making company which he was able to sell off and so on and so forth but what is important as the car of vision you have and that vision comes only from clarity clarity of that like i said think like a brand from day one and that will only come once you you know decide that boss i will not deviate from pen different things if the market is swicingtowas a certenthing yes you that ke walking on but for example in in industry like mind you can properly also have a couple of side huiles but you re care has to be set there a lot of experiment with every company does even an apple does propallyyothey god in to graduate and they go to twenty other different things but the core remains simple which is hardware google i specific on the socigionaspetan hand the bill twenty other streams so on a course team is walking out well you can do twenty twenty other things and that s why is very important that you video vision with that one specific nis you want want to take it for a bit lakin my case filed out that after selling my cloutcasion business the only thing which could have germ me a long tom sustenance was my catering business which idly a lot of people think and the beauty is when i a for busines aden now this tum in no whore catering basically means, but its the niche what you learn in the market that we another word i can put to it is e b jha sab log tek like every one things you know a restro business is a gold rush any person who proble starts of a business you know what start of food business the first thor comes to him as a restro business but let me del you it has the hhiesselflife sorry to the low is self life as part of the business you know people that shoppen less than a your a les hen proble six months the reason being that when everyone is looking adonthing you what a for trobleso look for small nich areas in the entire food business pectrnwhat what can really sell me so for example i was of the war of the other opinion that let me given the example from from coudcitionnowlets top out catering as an industry what do you think about when i top to about catering in the people i met ninety to people thing that i do reading kit for example। because you know catering is a no number for riding a parently as you know for the six years of of my starting nigel did do a single wedding a parent i picktebenish of confrences of event ऑफ स्पोर्टिंग वेंट्स ंड कोपड इवेंट प्राडली nothing is, but the focus was clear that lets focus on the market is no body els is focusing on we pick up a specific window call stadiums which no body s was peking up on so my point is the vision in the brand clality has to be and then you ve to act like a brand from day one like i said you ve to always understand this for aspect which i tell to every fan be ontoponoand if you also understand you would be much ahead of lot of people you know in the broder spectrem of things who don t even know where they re going you never make big money by focusing on retail profits and that s way an talking about a vision in a brand ve been helping about the aspect about caring अबाउट about about cloud kitchens about your specific niche why। because the important thing to understand is जो दिन की sales करोगे whatever you know practice session you re doing or this imediate del of close is not going to make you long term money, your brand is going to make you the long term money। and that is where i tell people within my community that you can ide build you know you can make big money by ida selling a brand by a franchise all probably selling selling your outlet all your business on a as is basis as is basis a lot of business is self selling your brand colaberations i think you know there are multiple brand colabrations which come up in a food business which again you know what are subway and pocolardstipicly but like said think about your business can you sell brand collaborations out look look a lot of make up artist on probably the coming up with like you know collections collections with a nice probably all this cosmetic brand for that matter so brand collaborations thats why you make the big money and the retail my nes asistinence what ver small service you re doing, but the focus has to be on a bigger gold and thats what an is becomes important because people i know you by something at least right, people can ssc boss you know sbi s probably you know help kar coaching now i mean undstrisalifecoch or probably i think you no coating industries perfect example right its about always about about nishit mean why people geting into life balance core many detailed terms the coming up it, because they have to be identify to certain wit and the last of the most important aspect selling your business if you build an nis for yourself and a certain equity, then people in for that equity in your business so if you re on hundrd percent of of your business probably a person would be willing to pay twenty percent and and be willing to pay like like i have to some by equity into your business and besan partner so like guys said that s where you make the big money and that s way your nist become so so so important and that s why i go a step ahead and walk you through what i recommend people to do even if the the sitting on the first day of their business, even if you citing n the first day of your business, then that an exercise which i do and i would recommend this to you as a task if you can do it for yourself guys i think i ve done some justice to this particular group, because i said this is this is a brodrsfectrm of ontroponos and and if you can do this for your self, you will think me after words that start asking yourself what is a brand story like, what is a brand story like so even if you in the first day of our business, you it name for your company problem make a small logo problme you can use a canverttempret also that also work probl। you can have some one, but always even if your starting your business build logo for your self it give you a lot of comfort and thats why you know your nis your logo needs to define what you do exactly right and that s why is very important for people starting out in the room and then the most important aspect brand story what is brand story basically mean how to do actually start can you related story to your business like i love the way you know tagline now see that we dont we dont look at ontoponosinthe world we only look at internet moguls i was like that is super what bio is this this is fnomnlthatwaolike was look at these specific aspects and and do it as an exercise for yourself। if you if you a food on topno probe even look at your packaging and so on and sofort, because like i always see the food business itel people comfort sesionsfopotison that then you have to think about how you can bring a restro polity experience to the comfort of peoples home like why you as an on tuponoannerpeific segmet need to really look at that aspect that how can you provide a five star quality experience to a consumer chus buying your service and that is only possible once you start in a certain with on you think i m just probably part of iti mimsan individual for that matr क्या हो गया मेरी servis खराब हो गई है i जस्ट लाइक सेवन बिलिन that is when things go for a toss and that s why in your mind your nishplasammassive rol so guys how many of you guys think what i m seeing make sensor yes or no in the chat box guys i know its hospitality focus, but gimeayesornow the chat box it really get me a lot of motivation to tell you for the okay harshit says yes sneha says yes i say s fantastic guys on have you to see that you resonating and my only this is is one that like all of us the day i start thinking we are a brand ar way of dealing with people the way you communicate that al changes and that thats the first basis on the first important aspect, now lets get the core aspect, why this session was help and and that s where i come to this important aspect about about you know cid fotografi all these espet are there, but what i always talk about and and i loved when when a s team you know a is discussing with that you know the super secret in the food business and believe you me everyone, जिस कॉंसे सबको सब कुछ पता है क्या करना है बट बताने की जरुरत पड़ती है also not time guys we were all learning as a gorny। but you now its about rebrsshintese facts and the important aspect i want to share with you is that you cant be everything to everyone this is one of the fundamental realities of of my antenor journy सब कुछ करोगे, कुछ नहीं मिलेगा if you fall for everything, if you fall for everything, you not get anything and and thats the reality guys the day to not non for a certain thing you know you your don। and that s what do we talking about the misaspectand। this is where i wanted to problywakyou through what i call as the ab cd model? what what we build for cloud cusion on trip nos which which really you know i would not in cloucutionsbodly des ab to to specosbelookat but let s look at the neas clarity in an busines the abcd model the way i call now lets located from a broder perspective j k dat में like a told you i i m you know the first thing। what was a him in the catering space which which is a veretivelyvery detail nis first time ven no what catering is that the same case with me, but if you see the entire spectram of the food business canvas fod bins मतलब बड़ा सिम्पल है बताऊंगा food business का sperm बहुt bd है। there is an element of hospitality which covers hotels your restransdinin reston dininrestrans you have which is a specific niche which can be you want to build किक सर्विस रेस्टरां में डोनल होता है you want to build of finlingrestrans ie and its bokaro, you want to build like a take a versटरoआपरॉबलy बिल्ड like caswoldaning estrong which is like a quick fund coke you know case or a bar of sorts so that s a different fact। now cloud cutnitselfis a gradrniswhatiwas telling in the first aspect was that a log to menon by a cloud kotono people mention that i m a home beliver business which in itself is a brodernisowhat moment to a cloud icing pele understand that its a dopcitnounits gost citcon and its operating at certenplace so it gives people clarity so brodnuseis very mportantlikeaut of the entire spectrin of the food business canreslierestons hotels cloud cutn catering i personally my brednbrdercame from katrin as एन इंडस्ट्री and then fcossi⁇mimltiple investment of the cloud cutin space through my experiences। but lets talk about cloud cucinsinnspecific cloud cutting being a broder nishi if you talk about you know the entire same red can be fitness as a brodernishnow i believe as an ontrapnyouetobe specific time that you can just say that that you know i open a cloud cutting is just twenty difrent things i dont wont be a haldiram of cloud cutin especially when i ordering online and i wont give you the xampleofcloudcuces why because सबसे relevent ces is time releenceescyon he cause genrlismsomevhere has lost value and i fundamentally believe is an on to you ve to be generalis to a asistent you now you have टू डavelइnटो your ok यर cils योर your your fund ras and twenty other things। but what is important days guys that god mis का and that s why you to be lately specific if to del which is you to be specific you want to do indian cuisine you want to do an asian cuisine you want to content cuisine what cuisine you want to do be specific on that you want to be known as a indian restro a panishanstogetout but com se bna you have to be then for the specific in indian what is that you want to be you on north indian cuisine ward solaninquising cause people understand imagine going to a zomato a swigiandproblly notrelyknowing e this is a indian restro but what is mis ka indian indian to but bra quisincmntwenty seven states the count seven cuisines get twenty s vision also has bundelcndquisin and then you know you have not quisinansonsoso that is where the important aspect comes in that you have to figure out your micronic detailing bilkul detain detailing ka matlb क्या हुआ that the way i told you right now that in north indian you can just say ima north indian weston today s north indian cloud citing for that matter you ve to specific what is your brand राउंड is it a dick and camasbroundisisit a bihari cuisine restrant vidi cuisine restro amitsriquizine restro is it only banglorianquisin or prom tetinaduquisin so that is war microns comes comes about for example taking the same as fitness in fitness what you do you know fitness you have got sperm if i put the same cloud kitin as fitness fitness industry a pick up in the entire heltanwelasspace fitness one pace picup so in that my specific nis can be i d n gon yoga i want to get into pilates wontogonntoarob what want to get into and what is water naruaraskpedoing get in yoga फॉर for like teens or for doing it for diabetics of or doing it for a certain specific nich you to drill down that that that nis very very well in terms of what is a segment you want to belly pickup you know what happens why are that now i put the same example do you what i astoutheforthes and i want to use a food business example why because that something i resonate with would you want to idly going for a bihari wish in restro or going for a haldiram or a vikinarwalara gnrlisstrowis does everything when you ordering online let me know the chat box gays a specialist or genralisi⁇masing the same question but i want a know in the chat box it will be a रeजाउंडiंg स्पेशलिस् रेस्ट्रों reason being that when you spending your money you want to go with a specialised mandar irrespective and that is why it is very important for you to understand what you nis is and accordingly get into that spectrom in my case in the catering industry like a t old you i would have gone for twenty other venus there are twenty social social gating what happen twenty other aspect api, but i was clear if you geting into the segment were getting into the outer catering segment which is my specific, then i father get into doing lounstalcatring which is again you know specific nishan lounstilcatring we only focused on stediam independent news that it nothing no twenty different thing गेटिंग into weding the news you know probably ting up with you know with like social media, planers and all of that not it all compertivensand and probably daciswathenissues so that makes your life sia and most important the most important thing at old you up before this if you just remember let me just take it back, which is about about clarity clarity first for your customer जिसे खरीदना तो पता तो होना चाहिए that his a specialist into this perticular aspect सेकंड for your emplois have you see and i love this you know this code by by someone that you probably you know i think it would by njussidoooyou probably you dont want to be a child rning topless bar not now ing what you want to do exactly right is its a very very funny cord, but that actually the truth you if your employees dont rely know what they are doing probably if you selling blu colar jobs on one day you selling you know your white collar jobs or probably your focusing on delivery boy s recrutment on one day that does not really walk out and for every third party stake holder imagine you have media you have नवेस्ट यू हैव third party sta colds wook for seev about your business, we build reputation about your business they might not be our customers, but what the lakes clarity and that is why your micronic becomes absolutely quintesentiol and and thats the thought which which i wanted to probe share with you and give you some clarity on but saying that i again what would be open to questions of any sort i mean if you think there is some sort of value which is livered do you know reach out to us just give me a minute and i want to to share micronasaspect with to further examples which i want to just share on the hospitality industry because that will give you lot of clarity now please forgive me i m giving a lot of food based examples, but that s what you know like i said i only understand similar examples so sing that guys tell me what do you think you know you re able to get from from man like this men in the chat box what you think ये करते क्या है लोग mane देखे आपको क्या लग रहा है what do you think is the is let me now the cit box guys absolutely sntocijustloved what you what what you mention okay gagan divan clarity no clarity im asking you इस menu से क्या दिखता है मिल snehal snahelcsmelomel so she nawascisnonish i would be to differ from you my friend go head north indian three typology okay north indian north indian indian this the god or nis but come to think of it guys this is basically home stile north indian meals which is a specific निश what the पिktuप and accordingly what the bones they ve taking the same menu and they put to different categories तो कई बार ऐसा होता है की अगर nishpkrtेoybr lot of people ask you this question year is a business निकलता of to pick up all the buisnes in the market, but what i tin tess o my team also a lot of pain ke bas nis if you have a micro nis, you can always packaged into a certain way that if you see this menu and sharing this menu if you understand this even a bit you you understand what he s done probably on both sides of the menu it is the same itm, but what he don t? what is done is his converted one into a you know a tale stil of combo one to a mini miles combo and one in like an individual combo of sorts probably thats how you can also do it that the same service if you if you into plates for for only dibatixaprobly you have a cirtnnishyowhich your figredoutnthat also you can proby come out with multiple varients a service category which clearly so to the customer that this is the options like in picket you can go multiple options and and make three services looking to fifteen so that as a lot of value to the consumer and he does not feel की बॉस है नहीं यार 3 चीजें दे दी हैं इनके पास ज्यादा कुछ है नहीं ऑफर करने के लिए because like said it will not only optimized cost of the backend, but it also give you much mok much more ofitabltybecause you have set services what you doing is changing the packaging of them only he who like wise if you see this brand this is a perfect example of micro nist what is a micronist of this brand tell me let me on the chat box guys what is the michronistoftis brand and no body needs to needs to you you this biryani a bb okay biryani guys irani asin is is an absolutely now guys this is behrosberanी now her they have not haidrabad cusi my friend it is specifically about a broder nissoraspecific microns राउंड bani they dont man to ke दाल मखनी शाही simple stick to rani and you scelta keep some nitedsenbids and if you see the the menu on the side also they tried to basically at the same ingredients to the brian now my logic of caring this video is what it is a person going to them now there conogiosofbrianी पहले ही आपको आपको you this is me back gets me back to the same exercise which are cool to do after this session is to define your brand story now what barosasunis they have soldyouthemaity berianiinina story with say that the braniforwhich was war fort the biryani for which you know lot of a lot of different element of of the pond ifucetotheroilt and you know son lot of tory daling invold now? what does that do that makes some hundred rupa product convert to porn op product because of the story dling involdwithit and thats why if you focus in the nich and you work on the sulidelingaspect you re able to charge a premium but at the same time keep a profitability maximam, because you dating to much you not keeping like a tender section of probably your beds and all of that you do you not doing like k es l of that that as on to the cost so that s why when i think about berosbnianyable order from them and thats why if i know that this is a palates tana who focuses on on probably you know diabetic or probably people who prefer ki to as a targeting aspect also you know i know that he s a ripe customer for me and online but in the offline space also that even if you i think we are fifty fifty pls people in the room i always ask people bn med then what is your ask like m do you want be connected to so when you when you speak to other people in your group also you very clear माग में क्लैरिटी रहती है टुडे i m लुकिंग फॉर im लुकिंग टू कनेक्ट डायबेटिक्स हू वांट पलारटिसट्रेनिंग and and within the age of son so o probably you have so in so preferences that we people able to recall recall the references much better so guys with this i think i have tried to cover a lot of aspects around the the nis aspect in the micronic why it is important what unit? what you should be doing and like said as a task it ll be my humble request a lot of you know all the people in this group that as an exercise start ritingor brand story, because you will be amazed that once you start ritingof brand story about how you started about about you know how you want people to paced your brand like i do you about baros proby i can remember to the example from vi, which is an sanyang which is a consulting company which which had the land called quality in everything we do so can you have something like that probably can you have the ethos what you can cut consulting company you try to so the ethos what you follow back so with that guys i think i m bet much done with this part and like i said please to apply the act modl टो यorसeलफ and and see what is a nich which you which you relic really you know fitting and and be more than happy to probably you know reach out now feel reach out to me the anything i can do for you and and with that i m open for can thank you so much for the opportunity giving and open for questions thank you, thank you for the opportunity, i really appreciate that and thank you all.

Some that was full of energy and so many in sites to page thank you manveer, guys can be all what what are bigest okay। तो आप हमने क्या किया part i put the link of that group and the picture, part please put the link to that group सो गई, part is going to give you लिंक to that group ओके फेसबुक ग्रुप, जिस पर हमने आपसे लिखा है क्वेश्चन की आपने सबसे बड़ी चीज क्या सीखी टॉप फाइव, कोई भी 1 चीज जो आपने सीखी वि ओ माई गॉड, ये तो मेर को अपने बिजनेस में लेके जाना है, ये आइडिया बैंड स्टोरी हो गया, निशि डाउन हो गया, जैसे वो बिरयानी वाला एग्जाम्पल वेरी नाइस 1 ही चीज है, सो यू नो बिरियानी स्पेशलिस्ट और मटन बिरयानी स्पेशलिस्ट नदी सिर्फ जो भी आपने चीज सीखी तो मैंने लिखा है नोट आपने क्या देखा सो प्लीज कैरी मनवीर व एनर्जी ग्रेटर simply also yes i agree bilkul flow me clt from the heart that is amazing okay so part is put the link to the facebook group, guys manvir me apko be request karunga if you can join that group, because we have lots of people here and if you are also part of that community you meet a lot of amazing people here as well and we would also love to no। सबको अच्छा लगेगा, अगर आप भी उस पे है तो absolutely absolutely okay.

So guys please put the link.

Put the anser to the question of ओके, मैं आपको अभी आपकी रिक्वेस्ट अभी एक्सेप्ट कर देता हूँ, यू नो न ऑफ द बेस्ट थिंग्स डन मनवीर इन द लास्ट वन मंथ की मैंने अपने फ़ोन से, जो मेरा रोज का यूज करने वाला फ़ोन है, उसमे से मैंने सारे एप्स हटाती है, सोशल मीडिया एप्स तो उससे क्या होता है, न की लाइफ में बहुत शांति हो गई है, वन आई कम टू दी ऑफिस यहाँ डेस् पे आता हूँ, ये फ़ोन पढ़ा है यहाँ से जो करना कर दिया, उसके बाद छोड़ दिया। ओह माई गॉड, पता नहीं लगता कि अगर कोई आदमी मुझे लगता है आदमी अगर आपके बैंक में जाके धीरे धीरे से पैसे निकालना शुरू कर दे तो आप आदमी पागल हो जाएगा। क्या कर रहा या सेम चीज यहाँ हो रही है, ये हमारा थोड़ा थोड़ा 5 मिनट 10 मिनट तक पता ही नहीं लगता है, 1 घंटा निकल गया और कुछ भी नहीं किया। so so guys have all of you people, put your questions, how many people i put the question just for cow in the comments, please.

So lot of.

Food ontriponors are coming to us? how to set up things and what to do i will also be puting up all of your details on all of our channel, yes yes we will just share or the contact page once again in the mean wil for can, we have all fifty two people you put your bigest takawasmnvialसो going। देर गो लर्न के साथ टाइम निकाल के आप लोगों ने क्या सीखा, ausmmnvीरअबमेरा नेक्ट क्वेश्चन है आपसे? what is next? what is मनवीर सिंह? आनंद be doing in the next sad twenty four month.

So onneslylike said and and not a very petistalfommet i would say you know the current last six months has been basically about getting the business back। because you know like i said no matter what you do your bednbutahastoes to come back to way it was and been very fortunate that that you know i mean things this things have been very positive and we been just trying to get the team back। because preisen company and you now we have a reason patel that so what tally happened to get the dire tem back get the same back so la six mont has been about that but the interesting thing you astnewabouitis what is what of the next two years focusing on so like a said the next six month would be merely focus around getting like said scaling it and getting the company back, because i always fundamentally belive that you re nishhicasaeinthe nishrightand my nis has to come back to the scalet it was an probe scale to a different level, but the second thing is is is this company call tkgwencerswhatwhat started which is a coaching consulting incubation vertical were in which we trying to empower the next condition of food on to ponos now what we do is i dont know you know you setting in canada s understand the traso model right the buy and skill scale concept which is so that s basically a traso concept were in you to existing फूड ब्रांड and with with knowlege with capital in the source you trianskaltemthat⁇s one to hundred strategy so zero to one people whove so propolycoinvest with them and co invest with them and trade scale that a to one x level so thats the core focus you know we as a company a looking at because like said a bredenbartatripically still come from the from the event hospital business we do, but i think the next rod driver for a business is going to be is really partnering up with no with these existing wantopenosand scaling scaling the businesses to a level with equity in wold so that you know in that process we have a next next corodsiklethat even if probably you know and other pandemic comes in we have a very velhegbetoce business wicwichsएnबींग so so so that were that that s a personal aspect, but in the broder aspect like i said idea is that i think hospitality is a beautiful industry and i think body no no made people understand is of not is one of the largest employers across the world right you travel across the world so i think if people can really leverage aponthisisprticular business and and learn what i have done you know i dint have any any back on the ospitaledeindstry n i started what if it can give me like it can really in part, lot of people, so like i said that coaching in and the co investing part i really want a focus on this for the next, you know one in the half your after the next six man, because next six mons acutionforyou for a for business and that is where you know i a grad potential coming up for us.

The फोकस मनी मेरा आप से 1 नेक्ट सवाल, यह था.

ट्रिप.

Peopl मी हमारे को 21 पाँव होता है की आज का जो मेरा ब्रेड बटर, अगर वो आएगा तो मैं बड़े सपने देख सकता हूँ। अदर वाइज तो मेरे को पेरोल मेरा मीट नही होगा, या मेरे एक्सपेंसिज में होंगे, मेरा ही कैश होम, डिलीवरी में ही अपने ही कैश, मेरी फैमिली ही दुखी हो गया, पैसे तो बना नहीं रहे हो। तो पहले तो 1 पाँव तो मेरा प्रेजेंट में हो गया की मेरे को अपना ध्यान रखना है अपनी कंपनी के आज 1 हमारा हमेशा पाँव होता है की यार आगे क्या हो रहा है, मार्केट में व्हाट कैन आई डू सो जैसे जैसे वो पोल वॉल्ट होता है, वो चलते चलते आता है, पोल वॉल्ट डालता वो नेक्स्ट लेवल पर वो चले आता है। सो हाव इम्पोर्टेंट पेंडेमिक के बाद बहुत चीजें हम लोगों को समझ आई है। सो हाव इम्पोर्टेंट इस तो नो की मेरे जो पाँव हैं वो इस आज की ज़मीन पर पूरे फॉर्मली गड़ गए हैं, और अब मैं कोई दूसरी क्यूंकी, कोई भी चीज अगर हम करते है, कुछ नया कुछ बड़ा, कुछ डिफ्रेंट, उसमें टाइम और मनी की। इन्वेस्टमेंट लगती है फ्रॉम दी एग्जिस्टिंग पुल। अब कोविद के बाद एग्जिस्टिंग पूल इतना से इतना हो गया है, आप जैसे बिल्कुल ठीक कह रे। बहुत लोग वापस अपने पुराने पुल में वापस आ रहे हैं, मानलीजिये 1 करोड़ रूपए, महीने का रेवन्यू तो 40 50 लाख आ गया, लुकिंग वैरी गुड क्यूंकी ये 40 50 लाख रूपए पहले के 1 करोड़ से बेटर प्रॉफिटेबल दिखा रहे है। अब से 2 यार बेटर प्रॉफिटेबिलिटी है क्यूंकि सब कुछ टाइट करके रखा हुआ है वेरी गुड, लेकिन आप वापस 1 करोड़ तक जाना है लेकिन साथ में कुछ नए आइडियाज भी दिख रहे हैं या यह भी कर सकता हूँ, यह भी कर सकता हूँ। अब इसी में ऐसी फण्ड निकालेगा और इसी में से पैसे निकालेंगे। और ये अभी वापस पूरा भी नहीं हुआ है। सो यू होव थिंक शुड बैलेंस की जो वो आज कर रहे हैं वर्सेज कल का सपना ज्यादातर मैंने गलती होते हुए देखी है। बहुत जल्दी हम 23 चीजों पर काम करना शुरू कर देते है और जो एग्जिस्टिंग होती है जो दाल रोटी उसमें आंच आ जाती है।

अबसोलूटलीएबसोलूटली थिंक में कई हद तक आपसे रेजिडेंट करता हूँ। एंड माई फंडामेंटल टीसेज जो मेरा लॉजिकली था बोलने का की, देखिये यू नो वी कैन टॉक अबाउट ऑल फॉर ब्लैक एंड बेटर वर्ड। sexy things on a public platform, it eventually for ontoponaloandi always fndamentaly believe you ve to sit on the ground and do business। जमीन पर बैठ के काम होता है, ऐसे हवा में काम नहीं होता, ठीक बा so the fundamental theses there always wrgnthatlwaremembr। यर निश। इस सो इम्पोर्टेंट की जो man core, उसे divat करना, but always value and respect the power of something call as sidhuslssidhusil in itself has been one of the best learning, i have had as an ontrbnondthat⁇s, where i d like to share on the learning for you? what i learning has start me in the last टू यर्स टू बी परसाइसआउऑबजकहते मैं मानता हूँ, हर बंदे की जिंदगी में 2 बिजनेस होने चाहिए, 1 वोकेशन ड्रिवन बिजनेस और 1 वैलुएशन बिsनesओकेआजकी डेट में क्या है की i no my event hospitality my katrin business is s vocation busness ant do that busines, because i m just so paste about this thats really thriving business and love the event event hassan soon and so for but during a pandemic, i was down to zero in my room, i do what to do and that s where you you ve to elise ke jo cm c ra a wiletweltakits time to come back always start building upon a वैलुएशन business with like minded people and they would be like projects। it is not a business business person.

I like that has very good point.

You know the moment you say it is a business ka dimag clt, but the moment, i said project boss the first in i said google core bnssrchentheyar deviating why, because to lok tenerstenearson the line, it today i am sitting on of my business, i want to build a, i want to be a hundred ciro catering business, i need a team of thousand people, but if i need if i want to scale up brands, i can do the same in to hundred people so that were thesis working that probably while the core business or rose roti and i alwa fnडamently बातें कर रहे हैं। ये सब तब होना चाहिए जब आई आलवेज बिलिव बिकाज मेरी बुक का नाम था केटरिंग योर व टू फाइनेंशियल इंडेपेंडेंस फाइनांशियल इंडेपेंडेंस को बहुत जादा वैल्यू करता हूँ और फनांशलइंडेपेंडेंस का 1 ही ताक पर है या पैसिव इनकम शुड एक्टिव न तो जो भी अगर आप अभी स्टार्ट कर रहे है तो द फर्स्ट थिंग यू शुड यू शुड फोकस ऑन is to builder capital first in for most in dont debit at that perticular jr you making five lak ten lak twenty la ropa aproval mean nothing eventually what meds होल्डिंग five करोड़ सिक करोड़ सेवन करो cro corpus throug विच जनरेटिंग पaसivइनकमविचकवर्ज बेसिक सपेंसेज after that you start thinking the other way which is that now that i have achieved a certin डिग्री of fाnाnशilइंडेपेnडेंस my family is headed my family, doesnt to very bad me that when you can focus on this side hasil and to that you start colabrating with your staff with your team members and you tell them the guys you take the lead and wherever i needed i bet you the support and if you are the right। you know, if you have the right, i always know this was this is the line, as list stand by and i think। you know you ve bu that beautifully, but your wibe, a track, your your trip, you it so we track tribe you want you want to get। and if you can get one of the right side of people, they are the one, who drive things forword and then along side you then they are the one will show you the next part and that s where i think that if you know through the scalp opportunity discussing with you about the are the focus is to just partner up with ontoponosme, तो अभी तक indian antopnाrिसेक्टर मैने अभी छटा नहीं है। what are just love, what you doing? because you know i personally have a community of the nda? how thousand people a cores lowdkiconbut fndamentaly believe that if you know we start partnering, this people theres a massive bank of massive polo people, who reading to go what the need is three things, noleg capital resorces that एंड यू नो वी आज आलवेज से all a आर, आल सेम बोर्ड पर डिफ्रेंट जंचर्स डिफर राइट किसी की बहुत छोटी है, किसी की बड़ी है बट सबके सब है ही समुंदर में अगर 1 दूसरे को हेल्प करोगे तो तो नाव बड़ी होती जाएगी प्रोबी कैन मेक a pro.

ब्यटीफुल बल लव दैट बहुत अच्छा लगा जो आपने इसको प्रोजेक्ट बोला न उससे बहुत क्लैरिटी मिल गई सबको हम सबको बिकॉज जब आप बिल्कुल ठीक बोला आपने क्योंकि अगर उसको बिजनेस बोलते हैं तो फिर हम 2 बच्चे हैं तो दोनो पर ईक्वल वो करना है नहीं न चाइल्ड वी यू में भी गो समवेयर टू टेक केयर ऑफ़ प्रोजेक्ट ऑन साइट दैट इज वेरी वेरी इम्पॉर्टेट वन लाइक फैक्ट छोटी नाव है बड़ी नाव में सब लोग समुद्र में, अगर सब 1 दुसरे से लड़ने लग जायेंगे तो किसी को बड़ी नाव भी कहाँ चलेगी उसको भी सारा उसको भी पेट्रोल छोटी नाव ने ही लेके आना है कुछ सब चीज के ऊपर और आज लोगों को समझ आ गयी है कोलाबरेशन करो बात करते रहो लोगों ऐसी बात कहाँ निकल जाती है। रैली व वेन्यू साइड 1 डेढ़ 25 करोड़ जो भी आपको लगता है की 5 करोड़ किया आपने उसको स्टॉप मार्केट में डाला जहाँ भी आपकी इन्वेस्टमेंट में डाला। आपको पता है मेरे 245 साल का खर्चा मेरी फैमिली पर कोई आंच नहीं आने वाली। अब मैं फ्रंट फुट पर खेलूंगा फेल हो गया तो फेल हो गया तो वो 1 बात करना उसपर सो ऑल ऑफ यू पीपल हु आर लिसनिंग प्रोजेक्ट करते चलिए कोर्पुस बनाते चलिए बिना कोर्पुस के आप किसी भी आइडिया को बहुत ज्यादा लेवल पर नहीं ले जा पाओगे बिक जो चीज हाथ में है वो भी निकल जाएगी और दूसरी चीज के ऊपर 1 एंग्जाइटी और ये बहुत बड़ी चीज हो गई है हंड्रेड ऑंटरपयनसअभी बीच में 1 इवेंट था कैनाडा में and i want to meet people, the one thing that i फाउंड common between the ontrpnothatimेट her इन कैनाडा फोर्टी मिनट टॉक, उसके बाद लोग आते हैं आपसे बात करने के लिए। the thing in common with इंडिया, was that people s। देर से मनवीर बिजनेस से आपने कैसे बढाया आपने डिजिटल बोला आपने विडियो बोला ये बात करी है पोक अबाउट नींद नहीं आती डर लगता है जो फण्ड थे वो खत्म हो गए। अब उम्र थोड़ी ज्यादा हो गयी, जो उनके हिसाब से नया बिज़नेस इन्टरनेट अब समझ नहीं आता। डिफिकल्ट तो 2 कहां से शुरुआत करें, कहानी करे। पहले तो मकान था, दुकान था, रेल स्टेट था, ये था सो आपका इस वेरी ब्यटिफुल पेंडेमिक स्टोरी तो से पेंडेमिक में पर्सनल ब्रांड यू शौक आप कहते हो न मेरी नानी होती। अभी तो बोलती है कि मुंडा कितना सोना बोल रहा है। यू स्पीक सो वेल यू रिटर्न बुक लव टाइटल ऑफ बुक केटरिंग फाइनांशिल सक्सेस आई मीन सो हार्ड हिटिंग अगर मेरा केटरिंग क्यूँ करू beautiful name to tetto आम शोर everybody is in your house is very very proud of यू मै आपको आज पहली बार मिला हूँ, but i m feeling so proud of you and i sure all fertheraswellसो गई आल फीलिंग प्राउड ऑफ़ mnvीकwejustsa proud कॉमेंट थिंग वी आल बिकॉज आपने आज सबको 1 बार दे दिया की 1 ब्लू प्रिंट वेरी क्लियर ब्लूप्रिंट ऑन एग्जैक्टली कैसे सोचना है कैसे करना है सो that was manvir sin guys manvir thank you so much for your time, i look fawad stain in टच जसtxचेंgnumbers with you look fawad staying in टच anything that वी कैन डू टुगेदर lets keep talking you.

Never now what happens absolutely looking former।