How To Get Famous Celebrities On Your Podcast/Interview Video || @Jeremy Ryan Slate @IMOTWS

Hey, I am the. I am the father of two dogs, a 1 1/2 year old daughter, a miniature pig and happily married, as well as the co founder of Commander brand and a iTunes top 100 podcaster. I was bullied a little bit because I was somebody that came from public school to private school and that was a very niche community. I never really fit in because, you know, those social ties were kind of already set up and I came into them, so I never really fit in there. So I was kind of always on the outside looking in. But at the same time, in high school I was a wrestler and I had developed some not very good, you know, dietary issues. I was, you know, bulimic for a little while. I was not taking great care of myself diet wise. And honestly, working out in fitness for me was more of a commitment to myself to start physically taking care of myself. And I kind of realized like once I was doing it, I'm like, wow, you know, like my, you know, not everybody's body is meant for this type of thing. And physically I was just able to do a lot more than a lot of people. So I kind of just went with it and ran with it. And the interesting thing about that is honestly I built the confidence I didn't really have just because, you know, I could move in the gym, I could do this. This is a world where I could fit in. And it was just something that really helped me build confidence in who I am. Today is a very, very powerful medium because not only are you getting heard by a really great audience, you're getting seen online. I want to empower people to create living in terms of great and that is number one vision. Don't get started with the skills then. It's not a large following either. It took me a long time, guys. And don't think that that first thing has to be the right thing. Just understand if you have the willingness to make it happen.

What's up?

Hey, Avi. What's up, my man?

All is well, my friend. How are you doing? Just wanted to let you know you're live on two channels right now.

Wow. Hey everybody.

My name is ABHI Arya, father of two girls, six dogs, husband to a superwoman, a streetcar racer turned hotelier, now social media marketer and founder of Internet moguls.

Wow, that's a mouthful, man.

It is. Let's have Jeremy 0 introduction.

Oh, you want me Once again, hey. I am the father of two dogs, a 1 1/2 year old daughter, a miniature pig, and happily married, as well as the Co founder of Commander brand and a iTunes Top 100 podcaster.

Lovely, lovely Jeremy. I love that. Jeremy. You know, you and I have known each other for a while and I've seen your journey from the time you posted the picture of your first office, the champagne in your office, all of that. And. But I've been, you know, whenever, when I met you for the first time, the one thing I was, if this guy can be in this kind of shape right now, whatever he does is going to bring, he's going to bring discipline to whatever line of work he is in. And then he went to interview people and then I was thinking of a tagline. I said, how do I introduce Jeremy to my people? So I said, the human. So on my Facebook live, I said, the man who's interviewed everyone.

You're not far off, man.

I know. So tell us a little bit about your story, where you're from, how you started and start with your bodybuilding days, man, I'm so intrigued. I love that story.

It's kind of weird to describe because I kind of have these like parallel tracks in my life because I've always been a nerd. So like I've been reading like history books and all that kind of stuff. You know, studied politics for a long, long time. But then at the same time on the other side, I was a competitive powerlifter. I started that at 17. I was like 140 pounds. By the time I was 22, I was about 205 pounds and I was bench pressing 455, deadlifting 705, squatting 635. I also pulled an 80,000 pound army tank to raise money for the Wounded Warrior project. So I've gotten to do a lot of cool stuff in the fitness area of life, but also on the other side of things. Like I said, I've always kind of been a nerd. My college degree, I have a double major in Catholic theology and Torah and then I got my master's in Early Roman Empire propaganda, not a very applicable skill. And I also studied literary. I studied Catholic literature at New College, Oxford. So I've kind of been a really big nerd on the other side of things. And I ended up teaching for a couple years out of school. But in 2012 my mom ended up having a really bad stroke and it was just a real disruption to my family and I ended up quitting my job on a whim. And the first thing I jumped into was network marketing. I didn't know what that was. I thought I was gonna make Like a million dollars in like three days. So I did that. Didn't make a million dollars in three days. I, you know, sold life insurance for a bit, which I was pretty darn good at. Didn't like it, though, because I didn't enjoy sitting down with somebody saying, so you're gonna die, you should buy this. I sold products on Amazon for a little bit, but I wasn't smart enough to not leave the $1 promo code on my listing and lose all of my products in about 20 minutes. So I failed at a lot of things and started a podcast as a hobby. And the first version of it didn't do well. The second version, we got 10,000 listens in the first 30 days, which led us to everything with command you'd brand and where we are now.

Lovely, lovely. You spoke about your weightlifting journey and you said you were a nerd at the same time. Tell me, as a human being, to be able to find confidence and to be able to find your own place in this world, did you have to prove something? Did you want to prove something to yourself? That's why you started lifting heavy weights. Were you bullied? I mean, tell us the backstory.

So I guess I was bullied a little bit because I was somebody that came from public school to private school and that was a very niche community. I never really fit in because, you know, those social ties were kind of already set up and I came into them, so I never really fit in there. So I was kind of always on the outside looking in. But at the same time, in high school, I was a wrestler and I had developed some not very good, you know, dietary issues. I was, you know, bulimic for a little while. I was not taking great care of myself diet wise. And honestly, working out in fitness for me was more of a commitment to myself, to start fitness, physically taking care of myself. And I kind of realized, like, once I was doing it, I'm like, wow, you know, like my, you know, not everybody's body is meant for this type of thing. And physically, I was just able to do a lot more than a lot of people. So I kind of just went with it and ran with it. And the interesting thing about that is, honestly, I built the confidence I didn't really have just because, you know, I could move in the gym, I could do this. This is a world where I could fit in. And it was just something that really helped me build confidence in who I am today.

So what would your advice be to people who are watching? You know, everybody feels that I'M not good enough. What should they do? Should they go through different activities, different hobbies to be able to see where they fit in?

Well, honestly, I'd like. I think the best thing you can do is investing in your own self care. Like for me it was going to the gym. You know, for somebody else, maybe it's their diet, maybe it's investing more in their writing or journaling or something like that. And once you kind of really dive into something like that and you start to feel better about yourself because you're doing and producing and acting. I think too often we dwell on a lot of these areas where we don't fit in or we aren't doing well or whatever they are and we have all of our attention built up on that. When you know, really if you're putting out your attention in other areas, you can kind of see that and start to do better. I know for me that's how it worked. It may not be the same for everybody, but I dove into that and I also dove into working very young. I, at the same time I had a newspaper route from the time I was 11 until the time I was 17 and I would deliver newspapers every day. I had 280 customers that I had built up from 80 customers. And I also, you know, after I did that, I would go work at the golf course the same day and I carry golf bags for a few hours. So like, I don't know, man, I just kind of dove into work and I dove into production and doing things. And a lot of those things that I had dealt with when I was younger went away because I was just in action and producing.

Got it, Got it. So you, so two points. You said a work on yourself, you work on yourself, you start feeling good about yourself and then keep busy.

Keep busy, Keep doing something.

Dwelling on what's not working, it may further deteriorate your mindset.

Yeah, I'm going to, I'm going to add to that though, because it's not just about keeping busy. Because I think some people can keep busy on the wrong things. Right. Keep busy on things that, you know, can create a future or can produce a product or create a scale or something like that, like something productive. Like keep busy on something that's going to produce something, whether it's a skill or whether it's a future or whether it's income or whatever it may be.

Got it, Got it. So keep busy with an end goal in mind.

Yes. 100%.

Excellent. Let's shift gears and get into command your brand.

Yeah.

Man, podcasting. Because you put your hobby and everything. And from there to now, is there anybody on the planet you don't know right now? You know everyone and everybody knows you.

Well, you know, honestly. So there, there's a lot of people that I have been following and I'd like to eventually talk to. I just haven't really gotten there. Like, I know I've been trying to get Rob Lowe to do an interview. I've been trying to get Will Smith to do an interview. I've been going after a few professional athletes to get interviews. So I'm always trying to, I guess, you know, jump up that ladder and check out more really, really cool people. But yeah, I've talked to a lot of incredible people in my time.

How did you get to meet so many people?

Well, honestly, it was. There's a lot of people I still wanted to talk to. Like, I've been trying, like, if anybody has a connection to Will Smith, I'd love it. If anybody has a connection to, you know, Tom Brady, that would be awesome. I've been, you know, trying to go after a lot of professional athletes and well known people and things like that. But in the beginning, it started out with making a list of the top 100 people I most admired and finding any possible way that I could to get in touch with them. So initially I was using a chrome extension called Hunter IO and it allows you to see a lot of existing email addresses at different websites. So I was able to pitch people that way and kind of pitch them by first name. And I took a bunch of hours, you know, really writing individual emails to these people about what I was doing, why what they did mattered to me and, you know, the effect I was looking to create. And I had a really good rate of people saying yes right away. After that, it became a lot of networking. A lot of the guests that I got, I got from other people and things like that. And as we've built command, you'd brand and everything else we've done, I've learned a lot more about the PR world and how that works. So I used a couple different tools out there, one being contact any celebrity, the other being IMDb Pro. And I found the right way to pitch PR people and the right PR people to talk to. And that's how I've gotten a lot of guests that, you know, typically don't do a lot of interviews because I'm able to get in front of the PR person, be able to pitch them, I'm able to tell them what I'm doing and why I'm doing it. And it's been able to, you know, really help continue that ball rolling forward.

Brilliant, Brilliant. So can you just mention those tools and how you use them again?

Yeah. So the first one was Hunter IO and you can put in any website and it shows you. Basically what it does is it scrapes the Internet. It looks for emails that exist at that website. It doesn't work for every single site, but about 90% of them it does. The other one is contact anycelebrity.com and it's actually pretty up to date. It's been pretty good. And it's a few bucks a month. And you can actually find out PR people, managers, speaker agencies, all those kind of things. And the other one is IMDb Pro. That stands for Internet Movie Database. I'm not sure the exact link for that. So just Google IMDb Pro. But what it does is if anybody's ever been in a movie, you can get a lot of that same information, like their PR person, their manager, their agent, stuff like that as well.

Lovely. And then you send them a personalized email.

I do, yes. So it is kind of. It is a template to begin with of what the show is about. Some of the people we've spoken to, you know, like what the actual interview looks like. But I do personalize it to each person. Like, you know, why I'm reaching out to them, why, you know, what they're doing matters to me and the impact I want to create with it. Because you have to think like these people get hundreds of pitches or even thousands of pitches, like, why is yours going to stand out and matter to them? And that's something I've really concentrated on. Like why is this going to matter and stand out to them?

Awesome. You know what I've been, me and my daughters have been doing and we've been sending micro videos. We pick up the phone, we give our hero introduction. My name is ABHI Raya Pagu, two girls. And then the girls talk about their hero introduction. We say we a daddy daughter venture together and we'd love to have you on our venture. We talk about what the Internet mogul for the world is. We're doing a podcast series, we're doing a book. So we sent out 70 such personalized videos and we got 20 people to say yes.

And this is on Instagram.

Instagram DMs. Yes.

Wow.

We got Grant the Bradley, Pat Flynn. We got everybody to see a flash because that video was targeted to them. You know, if somebody's talking about A switchboard. Somebody's got a new product. We also saw what they want to sell and all of that. This personalization game is the way to go.

I've had a lot of success with that personally as well with Instagram DMs. I haven't done the videos. So now you've got my wheels turning. I'm gonna have to try and do that. But I have, you know, gotten in touch with some cool people via DMs as well that, you know, like former Green Bay packer AJ Hawk. I've been in a chat thread with Rob Lowe, but I haven't gotten Rob to say yes to a podcast yet that we have chatted back and forth. So I'm gonna have to try some videos, man. I'll try what you're recommending here.

I'll send you some of the examples, like Patrick, Pat, David. And we got some pretty interesting names. I mean, we are almost to almost very soon. So it's just that sometimes they respond back saying that this is my. This is my PR person. We send a video. Yeah. We got in touch with Arianna Huffington.

Wow.

She said, I love the story. I love the way you guys have done it. Unfortunately, this is two months ago. She said, unfortunately, I'm busy, but how about me giving a link to feature your story on my website?

And we were like, all right, that's awesome. I love that.

So for the last seven, eight years, I've been able to build my brand just by reaching out, because I feel that people are people and everybody's open to it. You just need to know what, you know, who they are, what they're looking for. Maybe help them. Offer them something and then offer them your personality. Sometimes it works, sometimes it doesn't.

Yeah. And I'll say as well, like, it's also keeping track of what you've done. Right. Like, so I have a massive spreadsheet of all the people I've been reaching out to for the podcast. And I track, like, when was the last time they reached out to. What was the last response they gave? Things like that. Because a lot of it's in the follow up. You know, people reach out to somebody once and they don't get a response, or they say no and they don't do anything further. Like, for example, when I had Robin Sharma on the podcast, Robin said, hey, this sounds great, but, you know, I can schedule this six months from now. I'm like, great, so what, date and time 6 months for you? 6 months from now works for you. And that's how we got Robin on the show is we booked it six months out. And it's funny because we sent him all the prep materials and everything leading up and I didn't hear anything back. So I'm like sitting here on this Zoom call like a couple minutes before and I'm like, I don't know if he's going to be here or not going to be here. And he ended up, you know, showing up and it was an incredible interview. So sometimes you have to, you know, take a little initiative and be a little bit willing to, you know, turn things to kind of get the right result. Man.

Lovely. So you said, you mentioned the tools that you use to get in touch to find out their contact emails, DMs, personalized a DM and can you share a personalized email or a DM? How would you structure that?

So it's a little bit different depending on what platform I'm doing it on. Like if it's Instagram, the thing I've done is, hey, I have a Apple Podcast Top 100 show called Create youe Own Life and I want to help people make X amount of impact. Like what I'm trying to do. We've had a few awesome people. Like we've had super bowl champions, NCAA national champions, New York Times, bestsellers. I would love to share your advice with my audience. Let me know if this is interesting for Instagram. I've done that. For the actual email pitch. I've talked a little bit more about the show purpose, the press around the show. Like in 2019, Inc. Named us the top podcast to follow. So I've mentioned that in the pitch as well. Forbes in 2018 named me a top influencer, so I mentioned that too. A few of the previous guests like you mentioned Grant Cardone, some of the other people I've had on. And then I also mentioned too, because sometimes people think, oh my gosh, this sounds like it could be like a long thing. Like, hey, we have a 45 minute quick format to make it easier for you. It's done over Zoom Conference or Squadcast. And I also mentioned some of the places that the interview is featured as an article as well, because I have a couple different sites that feature my interviews as articles too. So it shows them like, hey, not only are you getting this interview, not only is it easy, but it's also going to get put out in a bunch of different places too.

Now at this stage, a lot of people who will be listening to this, when I put it up, they'll be wondering what if I don't have any accolades? What if I don't have all those four features and all of that? How should I start?

Just start with the purpose, man. Like, start with why it matters. And that's, I'll tell you exactly how I did it. So what I did is when I started the podcast early on, like, you know, I had a purpose to help people create a life on their own terms. And I wanted that to be whatever it may be for them. And it's kind of changed a little bit as we went along and now it's on your own terms, but at a world class level. Because I just, to me, that's where I want to take the show and that's where, you know, it's gone. But at the same time, when I did that initial reach out, I didn't have any even like no accolades. I had, you know, no names in it, like, hey, you know, this person said yes to an interview. So what I did is I saw who I knew and I found out one of my friends didn't even realize. This, like, guy I'm good friends with did one of the largest real estate brokerages of a ranch in America. I'm like, cool, let's do an interview, man. One of my other friends is actually helping to bring solar energy to, I think it was Uganda. So I mentioned both of those people in the email and we hadn't even done interviews yet. I'm like, yeah, I'll just show up at their house later and we'll do this thing. But I added that to the pitch for some credibility. So like, sometimes you have to be a little bit flexible. And like, I didn't say interviewed, I said people scheduled to interview. So it kind of helped me. Early on, you got to be a little flexible. Find out, you know, what you can say. And honestly, that's the magic of pr, is you find out how to position it so you can get the result that you want. And that's what I did with a lot of those early pitches.

So how many interviews, like for example, if you want to reach, say 20. 20, you say, these are the 50 people I want. And you know, that some people will book, you know, will book a time six months out, five months out. So when you want 50 people on your show with your book, will you reach out to? 150.

Well, it's a combination of a couple things too. Cause I also get a lot of like, inflow. So like, you know, I get hundreds of pitches every month. So we also sift through those too. And I do find a few there that are fits. But at the same time, I've connected with a lot of publishers. I connected with a lot of different areas. So a lot of the large publishing houses, too, also contact me about what their publishing calendar looks like. Like, two. So I've kind of built up a lot of these contacts and communication lines that usually I'm about 90 days ahead on content. Everything that's going to go out for the next 90 days has already been recorded. It's already been sent over the editing team, and it's already being scheduled in all these different platforms. So for me, it's keeping track of the different contacts I have, because I do realize the people that I really want to speak to is going to be a longer process in terms of. Some of them have said no for years. Like, the number one person I've wanted to interview is Dave Grohl, who's the lead singer for the Foo Fighters. And he said no for, like, five years now. Hey, okay, we're going to keep trying. Ted Nugent, who is Rock and Roll hall of Famer, said no for five years. We had him on last month. So you have to realize some of these are going to take some time. And that's why I've built a lot of these communication lines and other areas that interest me to basically keep me far enough ahead. So while we are doing the reach out to the people I really do want to speak to, we have some awesome content in the meantime that is amazing.

I'm sure people who will be watching are getting a what to do if you started, what systems to use, what platforms to go to. And the most important thing that I learned in the last five minutes, follow up. That is incredible. Excellent. So going forward now, you know, you have somebody podcast. You're very excited. Tell us a little bit about your.

Prep process, a little bit about what process.

Your preparation.

Oh, my personal preparation for an interview. When I'm interviewing somebody, you send them.

An email beforehand saying this is what they should be ready with, and your research, all of that.

It's honestly, it's a little bit more basic than that. You know, I send them, like, here's the link. You know, make sure you're in a quiet area, stuff like that. I don't really send them questions before because, number one, I'm not super, super scripted because I feel like a lot of shows are very scripted, and I just myself, I can't listen to that. But what I do is I'll actually find a lot of other podcasts that they were on. And I listen for different things. Maybe there is a hesitation. Maybe they didn't finish telling a story, whatever it may be. And those are the things I want to know about. I want to know what else happened there. Like, when I had Jack Canfield on the show, we dove into an incredible story about. And I didn't even realize this about Jack. He was a high school teacher before he was, you know, the whole Chicken Soup for the Soul success guru and all that kind of stuff. And he actually reached out and found personal development because he was working in the inner city, and he wanted to find a way to motivate these kids. And I started. He started telling me this story. I'm like, wow, this is incredible. And he said, you know, the Gulf war hit in 1990, 1993, and the whole education speaking industry just died. So he actually went into Chicken Soup for the Soul and all the other stuff he was doing after 1993 because of this kind of economic crash. So, for me, I want to find a lot of the stories people don't know. I want to find a lot of the areas of success people don't know about. So I'm doing a lot of research. I'm checking out Wikipedia articles, I'm listening to podcast interviews. I'm reading different articles about people, and I'm also interviewing a lot of people that I'm very familiar with what they've done and what they stand for and stuff like that. So I do have particular things I want to ask them.

Awesome. So, as a podcaster, your duty is to make good and get in front of as many people and at the same time, make sure the audience gets crazy value. How do you back that?

No, I would totally agree with that. That's what it's all about, man. And that's why you got to make sure that, number one, you're not asking the exact same questions that everybody else asks them. And number two, you gotta find what value's in it for the person, too. Because I find out so many times people get somebody for an interview and they think all about themselves, their audience, and also don't think about, hey, there's a reason this person's doing this interview with me, too? So I always ask them right before I start, you know, what could we talk about in this interview that's going to make this extremely valuable for you as well? Because you got to realize there's a reason somebody's giving you their time, you know.

So they might be releasing a new book or a new podcast. Or something.

Yes.

All of you guys on Facebook. We have about 20 odd people on Facebook. That is. Can I ask you. You know what? If I was to webinar with you, I would call it a flexinar, not a webinar. Look at that. Awesome. Awesome.

I think I lost you again, Avi.

Yeah. Okay, perfect. So moving on. When it comes to audio equipment and. And like the awesome curtain you have at the back, you're nice branded people who are starting off and saying, you know what? I fell in love with what Jeremy's doing. I want to start my own podcast today. How do you think they should get started? Less money or no money. They just have a dream like you did.

Well, this is a super basic mic. This is a Audio Technica ATR20, 160 bucks. Like, it's not an expensive mic. And the cool thing about it, as you'll see on the bottom here, there's two sets of inputs. This is called an XLR input, and it's just a usb. So the cool thing about that XLR input is I can actually plug it into a digital recorder if I'm, like, in person with somebody. So this mic allows you to do a lot of different things. And as cheap as anything Hosting, I use Libsyn.com, libsyn.com and I think their cheapest package is like 15 bucks a month. And, you know, other than some, like, good graphic design and stuff like that, there's not a whole lot else you need, man. So, like, literally under 100 or 150 bucks, you can get started now if you want to class it up. You know, I have two lights that are right here that you guys can't see that are kind of lighting me up better. That, and the thing that holds the backdrop was like 150 bucks. The backdrop itself was another 150 bucks. So, like, I did kind of class it up a little bit, add this boom, arm, stuff like that, but you can get started relatively cheaply, man. You just need a hosting account. That means, you know, that's what Libsyn does. And you need a good mic. If you have that, you're really good to go. And we're using Zoom right now to chat. It's a great software to do interviews on. Very easy. I also use one called Squadcast for a lot of my interviews, and it's like 20 bucks a month. But what it does is it records on each person's side, not over the Internet, because sometimes your Internet stream isn't good. And what it does is it makes sure it only does the audio though. You see, can see each other on video. So if you're looking to do more video, it may not be the right way to go for you. But for me, I'm super into sound quality. So I've used Squadcast quite a bit because it's handled a lot of Internet streaming problems because they happen sometimes, man. And that's, you know, why we need to think around them, you know?

Got it. Perfect. So people are getting inspired, guys. If you're on Facebook and you're watching, you have a question, please drop in your comments. We will take couple of questions in the next few minutes. Awesome. Tell us about. You started podcasting as a hobby. You understood stuff, you were in front of people, you used all these tools and you have so, you know, gracious. Everything that you've learned with all of us here, I really appreciate that. Now tell us about your brand. Now you have a new business where you help people become their own brands by booking them on shows. I mean, what a unique service. I don't think in India that service is. Can you talk about that and how people can get in touch with you for this?

Yeah. So my secret weapon, honestly, my whole time doing this has been my wife. She's been in PR for, I guess about 12 years now. So she's been in the PR world for a really long time. And when I launched my podcast, she's like, well, why aren't you going on other podcasts? Like, that would kind of be like an important thing to do. So she kind of spearheaded that whole thing and started getting me booked on shows. And a lot of people said, hey, like, can you help me with this? So in 2016, we started a company called Get Featured Media. My co founder and I actually ended up splitting. It didn't really work out. The new name became Command you'd brand. And we really look at getting people on the right podcast, getting them in front of the right people, and teaching them to tell a story. Because I find that people think that everyone is their audience and it's just not true. So we try to find out exactly who your audience is, get you in front of them. We also find that every story has. Every interview has what we call stories, message and call to action, your personal story, the key teachable points you want people to walk away with, and the call to action. Like, what action do you want people to take at the end? So we help them line that up and then we get them booked on podcasts to either launch a book or get out for general awareness or whatever it may be and just help them get out there. Because the thing I think is really cool is with podcasts, you're not just getting in front of people, you're also at the same time building your online ecosystem because you're getting better search engine optimization, you're getting more content out there about yourself. So it's pretty incredible, like what our clients be able to do by getting on top rated podcasts as a guest.

So that means people can contact you and you'll help them craft their story and get in front of the most relevant podcasts that are relevant for their industry. And it's a paid service that runs throughout the year.

Yep. Yeah. And if they want to find out more about that, they can check out commandyourbrand.com that's going to be the best way to do that. Or if you want to get in touch directly, you can email drewmandyourbrand.com he is our director of business development. He'll be more than happy to grab a call with you and see how he can help you.

Excellent. Drewmandyourbrand.com yes, sir. Excellent. Awesome. So moving on, people who are like, you know, I'm a lot of people. I teach digital marketing. We have a community of 55,000 people. But I tell everybody the fastest way to go from point A to point B is videos. Because every time I've been able to put a video in front of somebody on a dm, from Gary Vaynerchuk to anybody, I've got that meeting, I've got that appointment. Your personality shines through. And most of the people will say yes, or they say, at least say no and say maybe later or whatever. So everything according to me has worked for with videos. Jeremy. I tell people that a level four. Four. There are four kinds of marketers, and a level four marketer is somebody who just insists on putting video everywhere. A video on a Facebook ad, you know, travels far further than anything else. And to be able to build lead funnels, email emails with videos, video proposals. So everything in the digital marketing ecosystem I do with videos and that's how I teach people to do. However, there are lots of people and we also have a program. The first part of the program that I have is called shyness to awesomeness. You know, practice making videos with your friends. And then the system, they follow the system for seven days. They start feeling that there's something breaking. What's breaking is not their confidence, but it's their fear. And they start feeling better about it. However, after whatever I can do to encourage them, give them a positioning and all of that. There are still some people who say, can I talk to you on a private chat? And I know what they want to say. They want to say, I'm still not comfortable in front of the video. Can I do audio? Can I do a podcast? Because I'm okay with my voice. I have a message in my heart just as strong as anybody else, but I can't do videos. So what is your message for people who are watching and will be watching, who have a message in their heart or a product or service that can go and change somebody's lives, but they are, for whatever reason, insecure about video?

Well, honest, I'll be honest with you, I tend to agree more with you. Now if you asked me two years ago, I wouldn't have. I started an audio only podcast because I didn't like talking to people and having to look at them because I was a very shy person. And I've gotten a lot better with that. I also enjoy the magic of radio just a little bit as I've been kind of a radio nerd here in the US but at the same time, if you check out my content in the last year and a half, I'm doing more and more video, more viral style video, more stuff like that. 80% of podcasts, if you're getting somebody on their phone, they're usually consuming an audio only. But the thing that's going to grab their attention and get them to listen to the podcast is a video. So you have to be willing to create video content and good video content to be able to do that. Now honestly, for me, it started with getting better at interviews. I did like 250 interviews before. I really felt good about this. We're at 700 now. So it was just really doing more and feeling better about it, but at the same time was also investing in better equipment. You know, like the lighting helps, the backdrop helps, stuff like that helps. Also, you know, getting a digital recorder. So I have a great setup when I do in person interviews too. So you don't have to have a lot of stuff. But in order to do a good job at this, at least for me, I felt like I needed more equipment and once I did, I've started doing a lot more video now.

Okay. Because you feel that the quality is amazing.

Yeah, that's what matters to me is the quality. Because like, if I'm gonna put it out on LinkedIn or something like that, I want somebody to show to see, like, hey, I'M doing, you know, know, working hard at this.

I'm just gonna. Just give me a second. I'm just gonna see which are the questions that we're getting on, guys, Facebook Live. Please put in your questions. Awesome. Did I get in those questions? How much were you bench pressing again at your highest?

455 was the most I ever did. I was £215 at that point.

Wow. Any injuries ever?

It was honestly very early on in the. In the lifting journey, and it was playing. Playing American football. So I tore my acl, pcl, and meniscus. I shredded my knee. And I said it was kind of a freak injury too, because I was playing cornerback, where you cover the wide receiver as the wide receivers go, and you backpedal with him for five yards and then you turn and run with them. I stepped in a drain and got my cleat caught, and that's what actually ripped up my knee. Otherwise, pretty much injury free. Other than, you know, your random tendonitis or something like that here and there.

How many, how many podcasts? Like, what keeps you going? You have a. You have a template like somebody's just getting started. It says, you know what? Like, most people have discipline issues, right?

Yeah.

What would you suggest to people saying, you know what? I need a template. I need somebody to. To hold me accountable. Did you always put a template in front of you saying, I'm gonna do a video a day, audio a day, a podcast a day, or at least reach out to three people a day before you could say that my work is done, I'm gonna wait for results?

I'm a little bit crazy, man. I'm one of these people that, like, I kind of get, like, manic on a project, meaning I don't know how to explain this other than. So, like, when I did the first podcast reach out, I sat down for eight, eight hours emailing people, not getting up to go to the bathroom, not eating food, not doing anything, and then was kind of like, all right, like.

Most people have discipline issues, right?

Yeah.

What would you suggest to people saying, you know what? I need a template. I need somebody to hold me accountable. Did you always put a template in front of you saying, I'm going to do a video a day, audio a day, a podcast a day, or at least reach out to three people a day before you could say that my work is done, I'm going to wait for results?

I'm a little bit crazy, man. I'm one of these people that, like, I kind of get like, manic on A project. I don't know how to explain this other than. So, like, when I did the first podcast reach out, I sat down for eight hours emailing people, not getting up to go to the bathroom, not eating food, not doing anything. And then was kind of like, all right, let's see what happens. So, I don't know, I'm somebody that tends to deep dive on projects and kind of just work on them. Like, you know, our latest sales funnel. I worked for like 14 hours before I did something else, and I was kind of like, cool, it's done. Onto the next thing. So I wish I had an easy answer for your audience for that, man. But just the way I've worked, I've always been somebody that dives into a project until it feels like it's done and then just kind of, you know, tweak it when need be.

Okay, excellent. So you make a list of people. Go, go, go, go. Till you start getting results in your life. Eight hours of reaching out to people, guys, that's how things happen. You push, push, push. Just things start coming back to you.

Yeah, well. And honestly, if they want some help with that right now, just because of this whole, like, pandemic and stuff like that, we actually made our. Our flagship course for starting your own podcast free. So if your audience is interested in grabbing that, if they go to commandyourbrand.com coronapod, they can get our whole start a podcast course, which I think goes for like $4.97. They can get the whole thing for free. And it's not like, hey, in 30 days I'm gonna ask you for some money or something like that. It's. It's. You get in now, it's free.

This is fantastic. What Jeremy is offering right now is a free podcasting course which is available. I'll take the link from you and I'll send it to people on the email, because we've got lots of people on the email. Awesome. That is super helpful. Excellent. So, Seema Nanda, do you have a question? Can I take a question from you? Anybody wants to start. Start a podcast or wants to be on different channels, wants to understand from somebody who built this journey, you know, from the ground up. I've been watching his journey. He did everything on his own. I saw. I cannot forget the day you got into your office. If you did that video. That was. And I remember I sent you, I sent you a message saying, I'm, you know, we've never met, but I was. I sent you a message saying, I'm Truly, truly, truly part of your happiness right now, it was partially because of the champagne that you had. But also.

This is a funny thing, is I'm usually the pretty serious person where my wife is kind of the one that's like, my sense of adventure and balances me out more. So she likes to keep a bottle of champagne in the refrigerator, because that way, when something cool happens, she's like, let's celebrate. So she's tried to force me to celebrate a lot more, which, honestly has made the journey a little bit easier because I think a lot of times we don't celebrate the wins. And she's kind of forced me to do that, where I'm kind of the serious, let's get something done. Let's, you know, grind it out. And she's like, cool, let's have that bottle of champagne. So she always has a bottle of champagne ready in the fridge for that.

That is awesome. Okay, great. Jeremy, I think we bought. You told us how you started. You spoke about your hero introduction. You told us about your mindset that you had when you started. You spoke about discipline. You said you gave us actionable tools that we can go to to be able to actually find the details of the celebrities that we want. Everything is over there. You ended up by giving your free course and saying, yeah, go ahead, find out how to do it. And most importantly for all of you people, 55,000 people in the community, whenever you go through this series, because we put it in our. We put it in our online community for our students, whenever you go through this at whatever day or age, don't forget to hit up Jeremy on Instagram. Is that the best way to.

Yeah, I'm Eremy Ryan Slate over there. I'm also doing a lot on LinkedIn as well, so definitely follow me on LinkedIn too.

And for anybody who's looking to be featured on a program and say on a series of programs as a paid service where Jeremy's team will help you find. Understand your brand, help you find your story, craft your message, and then promote it to other people and get you featured. All the work is done. All you need to do is sit back. I know because I personally witnessed the service for many of my friends. So reach out to the gentleman. And, Jeremy, before we go, can we have one more final flex? Love it, man. Ladies and gentlemen, boys and girls, that is. That was Jeremy Slade, please, from all of us on Facebook and all of you, when you see this again, put it in. Put in the comments. Thank you, Jeremy, and thank you, my friend. Thank you for your time. I hope you all stay safe. And I'm going to send you the recording as soon as we're done. And like I said, this is going to go to multiple platforms. My team will send you a list, and you will you start feeling it when it starts?

I promise. Awesome.

All right, Jeremy, thank you very much for your time. I look forward to seeing you soon.

Awesome. Have an amazing day, man.

You too. Cheers, Sam.