How to Grow your Business with Instagram Automation with Virginia Nussey | The Ask Avi Arya Show

Virginia Nussey shows how Instagram automation tools like Insta Champ can help businesses drive engagement and generate leads while saving time. The conversation includes live demos and practical tips for entrepreneurs and marketers looking to grow on the platform.
The fame and the fortune. But you know, if you're running a business, it comes down to bringing revenue in for your business, extending your reach and your audience. And Instagram has this like aura of being just this branding channel, but it really can today, with the help of some brand new technology, drive traffic to your website and drive sales in the door, open up conversations with new prospects and leads. And this is what it comes down to is this brand new tool, set of new automations that you can use in Instagram for the first time ever this year. So Insta Champ is what I'll show you a little bit about. We can peek inside, create some automations and see how simple it is to set up three really simple autoresponders so that you don't have to spend time replying to every comment, every DM without qualification. It's going to save you a ton of time and it's going to bring you the lead quality that you've been looking for. So comment replies, story mention replies and DM replies automatically. Did you know this is possible, Avi?
I'm just going to tell the audience to take out their diaries and pens wherever they're taking notes because at the end of the presentation we will give you an assignment to do, which is going to be the assignment of the week. So take notes and we're going to ask you what are the three biggest takeaways at the end of the presentation. So stay tuned. Thank you very much.
I look forward to that too. So I wanted to share a couple of our awesome ambassadors who are using InstaJam today. And I saw that you have a selfie with Saurav Jain on your Instagram, Avi. So that's on my old time friend. And Saurav is one of our first adopters of InstaChamp back when we were in beta earlier this year. And he's got with one Instagram reel he sent, he generated 2300 likes, 120 comments and 1600 ebook downloads as a result of putting this automation on this one post. He continues to create awesome automations and send people to his webinar, his ebooks, his website. Check that out. Kikuy Mac is an agency owner and with Instachamp he generated 12,000 leads for his agency in just the first month that he set these up. And so that made his VAs twice as effective and it tripled sales in 30 days. And John Lee is an Instagrammer with 2 million followers and he had totally given up on his DMs, which is too bad. Because there's like conversations happening there. But with that volume, it did not make sense for him. I guess he made the decision to respond to all the DMs. But now with Instagram champ added to his DM autoresponders, he's able to generate that interested traffic, people who are like looking to connect with him into his courses and offerings to his trainings and just other touch points to connect with him. So that's really the end of the kind of like deck presentation here. And I wanted to show you inside of Instachamp. If you want to launch your own Instachamp tools on your Instagram account, you go to mobilemonkey.com Instagram and what we're going to do right now is I'm going to set up an autoresponder as a comment reply. So if you go to Instagram, open it up on your mobile app. And the account that I want you to take a look at is test underscore Insta Champ. And I think I can show you here what that looks like on my screen. Connect here and what we'll do is pretend that this deck is an asset that you want to get. So, and I want to share it with people. You know, it might be like a lead magnet that you have or you want to send traffic to your website. I mean, you don't need to have a thousand, ten thousand, A million. Well, I totally agree with that. And one of just to kind of like put it together here. I was scrolling my feed. I follow Brock Johnson. He's got 100,000 followers as well. And how did he grow his Instagram following? Well, he shares it in this carousel here. How he's getting 10,000 followers a week. One to two reels a day, a carousel a day. Two Instagram lives a week. So solo. Two Instagram lives a week with an expert and on and on. Fifteen stories a day. This can seem overwhelming to a mere mortal like myself, but if you break it down at the end of the day, what's the point? Why are we doing this? Why are we in this journey to kind of build up our Instagram following and influence? Ultimately it could be this grandiose purpose, like to fulfill your love of creating, or it might be for the fame and the fortune. But you know, if you're running a business, it comes down to bringing revenue in for your business, extending your reach and your audience. And Instagram has this like aura of being just this branding channel. But it really can today, with the help of some brand new technology, drive traffic to your website and drive sales in the door, open up conversations with new prospects and leads. And this is what it comes down to is this brand new tool set of new automations that you can use in in Instagram for the first time ever this year. So Insta Champ is what I'll show you a little bit about. We can peek inside, create some automations and see how simple it is to set up three really simple autoresponders so that you don't have to spend time replying to every comment, every DM without qualification. It's going to save you a ton of time and it's going to bring you the lead quality that you've been looking for. So comment replies, story mention replies and DM replies automatically. Did you know this is possible, Avi?
I'm just going to tell the audience to take out their diaries and pens wherever they're taking notes because at the end of the presentation we will give you an assignment to do which is going to be the assignment of the week. So take notes and we're going to ask you what are the three biggest takeaways at the end of the presentation. So stay tuned. Thank you very much.
I look forward to that too. So I wanted to share a couple of our awesome ambassadors who are using InstaJam today and I saw that you have a selfie with Saurav Jain on your Instagram, Avi. So that's an old time friend. And Saurav is one of our first adopters of InstaChamp back when we were in beta earlier this year and he's got with one Instagram reel he sent, he generated 2,300 likes, 120 comments and 1600 ebook downloads. As a result of putting this automation on this one post, he continues to create awesome automations and send people to his webinar, his ebooks, his website. Check that out. Kiku Amak is an agency owner and with Instachamp he generated 12,000 leads for his agency in just the first month that he set these up. And so that made his VAs twice as effective and it tripled sales in 30 days. And John Lee is an Instagrammer with 2 million followers and he had totally given up on his DMs, which is too bad because there's like conversations happening there, but with that volume it did not make sense for him. I guess he made the decision to respond to all the DMs. But now with Insta Champ added to his DM autoresponders, he's able to generate that interested traffic people who are like looking to connect with him into his courses and offerings to his trainings and just other touch points to connect with him. So that's really the end of the kind of like deck presentation here. And I wanted to show you inside of Instachamp. If you want to launch your own Instachamp tools on your Instagram account, you go to mobilemonkey.com Instagram and what we're going to do right now is I'm going to set up an autoresponder as a comment reply. So if you go to Instagram, open it up on your mobile app. And the account that I want you to take a look at is Test Underscore instachamp. And I think I can show you here what that looks like on my screen. Connect here. And what we'll do is pretend that this deck is an asset that you want to get. So, and I want to share it with people. You know, it might be like a lead magnet that you have or you want to send traffic to your website. I mean, you don't need to have 1,000, 10,000, a million followers for Instashamp to be helpful to you in your daily workflow. Because there's like this walled garden of Instagram. Previously, you know, all of the Instagram traffic stayed on Instagram. It was really hard to add a link to a post, right? How do you add a call to Action Action to a piece of Instagram content without saying link in bio, obviously. Or if you had a 10,000 followers or more, you can do the swipe up feature in your stories and that kind of thing, but it is not in the moment. It's not connected to the content that you're sending someone to. So I'm seeing some new followers and some new messages here on the Insta Champ account, which I'm trying to pull up on my foam here so that we can all look. Okay, and then I just had it. I just had it up. Oh, I know what it is. I need to get on my deck. All right, thanks everybody for the patience here. So this is the account that we're looking for. And on this post here, I just put this up this morning so that we can, in real time together, add a little instachamp autoresponder to it. Okay, so when you log into Insta Champ for the first time, what you'll see is a three superpowers. You can pick from one of these three superpowers DMs. You can set it up so that you can create a menu like it's Kind of like an answering service so that anybody who messages you in your DMs gets an automatic reply. It means instant gratification from the message that they send, no wait time. And then for you, you can set it up so that you can kind of learn a little bit more about them to qualify that conversation before you jump into the conversation or before one of your sales or support team jump into the conversation. So DM autoresponders are awesome. You can set them up to be like a main menu or to trigger based on certain keywords. So you know, this is a great way to kind of add a funnel to off channels, different channels to that drive in the Instagram and vice versa. Story mentions. This is superpower number two in instashamp. And it's a great way to incentivize people to share your account with their networks on their stories. Because you can run contests with story mention auto replies, right? And then you won't actually have to manually reply to everyone who mentions you in their story, like, hey, thanks for the story mention. You're now entered to win lifetime access to Internet Mogul's exclusive VIP school. And if you're not running a contest currently, it's a great way to say thanks. Create a genuine connection. Send a link to some piece of maybe it's a Facebook group or a YouTube channel where people can stay connected with you. And then the last autoresponder here, which we'll just jump into now, is the post comments. So I'll show you this and it's just like you can imagine, like somebody leaves a comment on your post and then this autoresponder will send send to them. You have the option to send one to any like a catch. All right, like any comment on any post, that's this first one here or just a certain keyword. And I recommend thinking about this funnel that you're building with your keyword in mind so that the content that you post actually has a call to action in it to leave a comment on this post with the keyword moguls, like you'll see on the post that we created. So we're going to put in the keyword moguls here and continue. So once you've added your keyword, you'll be. You'll have the option to launch a template. So we have a couple of easy launch templates that are pre filled out. Like if you just want to say thanks, thanks for your comment. Or if you said, oh, thanks for your comment. And here's the guide that you are looking for or so that would be sending links, sending an offer, a coupon code. Some of these options are there. Let's go ahead and send a link. All right. And you can see that there is a little text that we're sending here and then a URL link. And to customize this text, just click and and edit it. Right. Pretty simple. So when somebody says moguls, I'm going to send this slide deck and I want to just add a little personality in here. This is every, you know, every message you send, you kind of want to make it your own. I do. Anyway, Internet moguls. If I could spell in today's session and I'm going to send the link here. Get your own Insta champ for Instagram DMs and I'm going to show you my screen. Oh, by the way, right here what you're seeing is an automated follow up. It's kind of like a drip campaign. If you're familiar with drip campaigns for like timed series of messages and email, that's very frequently used in marketing. You know, you can add a little nudge on finding out if somebody's interested in booking a call with you. You can just provide another touch point, another piece of content, a little nurture here. So that's what this option is. And with that you've got our post comment autoresponder for the keyword moguls setup. So I'm going to try to share my screen again and then we can see it in action and go ahead and leave the comment moguls on the post on test underscore Insta Champ and see for yourself what you think. So did you get have a chance to to try it, Ollie?
Guys, have you been how many people are able to try? I have not been able to try it. Right now I'm on just moderating this panel. But guys, yes, I know there are 121 entrepreneurs over here. How many people have been able to try it? How seamless and how easy was it?
Let's pull it up. Are people trying it? Finding success? Okay, here it is. So you can see this post and I'm going to go ahead and leave a comment on it and I'm going to say moguls and then oh, I'm maybe in the wrong account. Yeah, okay. I was in the instachamp account. So you can't actually comment on a post from the same account and have it work. Okay, trying that again. There we go. There it is. So now I'm getting the notification in my DMs that the content that we set up together is there and that's just as easy as it is to set up one autoresponder. You can set these up for, you know, a DM to do pretty quickly here as well. But I guess I would just love to know everybody's questions.
And fantastic this was.
Comments.
Super seamless, super easy. And you know what? It's so much more fun when the person who is demonstrating a product has the same excitement while you should. He or she's doing it every single time. So thank you very much for. Yes, I'm going to take some questions as well. Tell us, Virginia, what do you think? How is this going to. Obviously Instagram didn't want spam, and so it took its own sweet time to allow a certain amount of automation here. And then it realized that this has become a conversational tool. It's a CRM. People want to manage their businesses, but they don't have the time to be able to go and respond to every single message and it's not efficient. So they came up with this and it just blew up. Everybody's talking about it's like the new, the, you know, the new kid in town, Instagram automation. So you guys jumped on it right away, created an awesome product. So before I go into actually what this product, how it helps and a few questions around it, Virginia, you know, you've been in the industry for a while. You're, you know, you're a director of marketing to tell us, we're all entrepreneurs over here, tell us how fast, how far ahead of times must entrepreneurs be? Like, how do you as a company strive to be ahead of time? Because just being there in time doesn't really help. Everybody has done it. But being ahead of everybody requires a certain mindset. So can you talk to us a little bit about that?
Well, I do love that you have like a whole mindset training aspect of the entrepreneur's journey and coaching. The first move for Adapter Adapt Advantage, as they call it, is huge. And, well, you know, Mobile monkey kind of came. This is a story that might relate to that. Mobile monkey came into the scene three years ago, coming up on four. And at the time we launched as a messenger marketing tool. So Facebook messenger automation, which you may also be familiar with. And it was already established for a while. I mean, maybe only a year, but in Internet years, a year is a good long time. Enough time to no longer be the hot new thing. So what we found is we tried to push the boundaries of what messenger marketing and Chatbot automation does really make it accessible for every business to save a bunch of time and drive tons of leads through the messenger marketing channels. We were successful. We've gained millions of customers since that time. But it's nothing compared to the fire that is Instagram automation right now. Because when we got word from Facebook that they were finally going to start up a Messenger API back in December and that we'd be invited to be in part of the beta, we started having conversations to kind of get feelers out of, like, is this something that would be interesting to you? Like, talking to coaches, talking to creators? Like, would you actually, would this help your business if Instagram had some automation tools? And it was just like, I need that right now. And the feedback was incredible. So that's why we came up with something that was different. We, like, broke away completely. We're like, we could roll Instagram tools into our larger multichannel chat platform. IT services, sms, website chat, Facebook, messenger and Instagram, but what people really want. And this is kind of our mindset in thinking about, like, how do you break the mold? How do you think outside the box and how do you be the first to come up with an idea? And that was like a breakaway Instagram, only, like, super just focused on the Instagram use case tool. And, you know, it's differentiated. It's unlike any other Instagram solution out there. It's of course approved by Instagram, which never been done before, and we hope that it's super useful to people. The feedback in these last few months since the general availability of the Messenger API for Instagram has been very positive.
Awesome. And I believe Larry King is speaking. Larry Kim is speaking at the Ad World. I booked my tickets for the Ad World conference. I believe it's going to be fantastic. And I believe automation. Yeah.
Oh, yeah. That will be definitely be one to check out. Yeah. Larry's take on things is always kind of like you just didn't even see it coming. So I'm excited for you.
Awesome. So, guys, all of you people, the Ad World is one of the largest conferences on the planet. And it's happening online, 100% online, and they're going to be hungry. Hundreds of speakers over a period of one week. And I think that's a one week. All entrepreneurs who are especially in the marketing space must take time off and attend every single event. Because I promise, I know for a fact that I'm taking a lot of time off and I'm going there with my team and we're all going to be Sharing notes. And by the end of that week, I know I'm going to be completely transformed. Marketer. Okay, now guys, how many people have. Before we move ahead and go to the Q and A, how many people had multiple ideas while Virginia was explaining what all can happen, the opportunities, possibilities that have been presented to you, how many people are getting multiple bulb on moments? Yeah, I can do this. I can do this. And you know, we say, Virginia, if you have multiple bulb bond moments, we have a chandelier on moment. And when the chandelier goes on in your life, you can do anything.
A chandelier. Sparkly. I love sparkly.
Alrighty. Webinar registrations. Okay, see, look at that already. Already ideas coming in.
So I just want to make a comment about awesome for engagement and how just engagement alone is gonna be beneficial to you for everything from growing your following to getting your content seen. So this is kind of like an algorithm hack like Instagram, the ranking algorithm that decides whether or not to display your content to people that you follow people in discover and other opportunities for visibility and reach of your content. The most important engagement metric is comments. So by adding a comment auto reply, because that actually takes a little bit of thought, right? It's not just a, like a comment is a vouching of having had the connection with a piece of content and then the comment auto reply that opens up a conversation. If people are actually in your DMs or you're in theirs, then that is also another signal to the algorithm that, that this content is valuable to this person and that I should show that to them more. So it's. And it's the engagement hack that leads to more views, more followers, and of course more conversations started. Which is where all good relationships start.
Absolutely. That's where all good relationships start. Okay, so guys, we're going to take some questions from all of you amazing people right now. Mohit says, could we have Icebreakers? Is it possible to tag users for certain types of categories? Is it possible to broadcast them later to those who have triggered or tagged under automation? So any of these questions?
These are advanced questions. So you sound like a power user. I'll just say that. And the Instachamp tools we've created to just like save those times when maybe like you have a VA in your inbox and like it's just taken them a lot of time to respond to everybody. This will like pre help you pre qualify those conversations by saying like, are you interested in sales, service, coaches, training, you know, this product, that product, this offer that offer and just like help people funnel to the thing that they're looking for faster. And that's really what Insta Champ is built for. It's kind of like an answering service if you, if you are interested in upgrading to more of a power user, which is like tagging, exporting contacts and leads, integrating with other Systems, sending your CRMs, your contacts there into your CRM, collecting phone numbers so that you can remarket in SMS, which is that blasting kind of idea that you talked about. That's when you would take a look at the Omnichat platform in Mobile Monkey, which is going to do just everything under the sun that you need for chat automation for Instagram as well as Facebook messenger, web chat and sms.
Alrighty, thank you very much. Okay guys, please bring in your questions. Also for engagement. Very smooth received in my dm. Great feedback. Can you use one Champ? One Champ account with multiple other user accounts?
You can connect as many Instagram accounts as you want to Insta Champ and then once the Instagram account is connected then you can set up the autoresponders for that account. Currently you wouldn't share any of the autoresponders between accounts, but you can build out clones.
Got it. Does it help in replying to Facebook comments as well?
So we're actually building an instant champ 2.0 right now, expected to launch this year, later this year and it's going to have all the awesome things that you can do for Instagram so your comment replies, your message replies and but for Facebook. So we've been getting feedback from people that Facebook is another channel where this kind of interface where it's like super quick to launch would be helpful. So we are going to be building that in right as we speak. So I'm excited to share that with you. Mohit and Siddharth. You asked that. Mohit, I was looking at your question here about the Omnichop platform and if you go to mobilemonkey.com you can see more about what that multi channel experience looks for. It's like a single hub for your diff all the most popular channels. Although WhatsApp is not in there right now and we're working on that, getting connected to the messenger, the WhatsApp API. So look forward to that. But if you, if you're customers and connecting with them on your website, chat, Facebook, Messenger, Instagram and text message marketing could be held under one umbrella with one inbox, different filters that you can see by channel or you can assign to reps. So if you have a really intense like Customer support or sales use case. You can use some power features for the inbox and then of course integrations, some native integrations like Google Sheets, HubSpot and as well as Zapier integration so you can connect MobileMonkey both ways to any marketing or automation platform. And yeah I could go on and on.
So I'll let you yourself so just with this one new release, this this automation and kudos to you and your team for being able to jump onto the opportunity and create a product that people already love around the world to be able to make life so much easier for people, especially new entrepreneurs, people who don't have large teams, people who don't have a setup to be able to instantly think of campaigns which are going to get them leads. I can automatically see some of these automation getting leads for complete newbies for new accounts. You know, hey, I am in the reckoning as well. I'm in part of the race and I don't have to have a large company with a large team. I'm back in the reckoning. I love that. Guys, how many people have loved this presentation? Let us know in the comment box. Just drop some love in the comments because this takes a lot of time. Virginia is a busy professional. She's working around the world especially when new product releases happen. I can only imagine. But taking time out for our community is something that we cherish. And guys, 12714 people. I want everybody to answer this question. How many people absolutely loved every single feature and the time. We want to say a big big, big thank you to Virginia.
I'm feeling the love and loving the feedback. So I do hope that you know, as you grow your team Avi and you know, think about where you could save yourself some time in the DMs and share with us how instant goes for your business as well as everybody here joining in the Internet moguls community. Let's stay in touch. I'd love to know about your success stories, E commerce lead generation coaching creators. It's all just like this beautiful open space of opportunity and it's been a real honor to share it with you.
Awesome. So what I'm going to do is I just got an idea. So for all of you people who use any of you people, we're going to get a link from Virginia and be able to drop a link to you guys very soon. And for everybody who uses the this platform and does automation, send us a screenshot of your of the automation done and tag our channels. I sent you the whole thing on the email tag us, tag Virginia, and I send you that kit of book. I've got to create a new kit of five books from the five top entrepreneurs around the world. I'm going to send four of them on four different Sundays. So four sets of four books on four entrepreneurship books sent out to people who take action within the next one week itself.
So generous offer.
That is going to be my way of saying thank you to Virginia for giving us your time and asking all of you people to take action. All right, so guys, we are going to now say thank you to Virginia and, you know, continue. So thank you.
Avi, thank you so much.
Where are you right now exactly?
I'm in the Los Angeles area.
Awesome. Everything safe with the fires and everything.
So far in Southern California. So good. We'll see how it goes.
All right. I wish you all the best, guys. Can you all give us a big, big, big thank you.
Head to mobilemonkey.com and we'll see you later.
I'm going to put in the links. I'm going to make sure in the next 24 hours everybody gets to see this presentation. Log on and get a trial done there.
Thank you.
Thank you very much. Bye bye.
Take care.
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