Avi Arya breaks down Russell Brunson's Dream 100 strategy: identify 100 people in your space, send them personalized micro videos, and build relationships that grow your audience. The tactic works because it targets influence directly instead of chasing random traffic.
Ladies and gentlemen, in this video we will discuss one new concept from the Traffic Secrets. Let's go. My name is Avi Arya, father of two girls, six dogs, husband to a superwoman, a streetcar racer, turn hotelier, now social media marketer, founder of Internet moguls, and as always, Russell Brunson to the rescue. Every time that I want to revalidate some concepts in marketing. So today for all of you people and your viewing and listening pleasure, ladies and gentlemen, let's select one chat chapter that is meant to come to us during these marketing times. I used to do that with a lot of spiritual books and I say, God, send me the message that is needed for me. So I did the same thing. God sent me the message that needed for me. And it says infiltrating the Dream 100. Okay, so all of you know what the Dream 100 is. Russell Brunson says the Dream 100 is a list of 100 people that you want to get in touch with for your podcast, for your YouTube channel, or the hundred clients that you want to work with or the 100 newspapers that you want to be featured in. Make a list of the Dream Hundred, continue emailing them, getting in touch with them. Because out of the whole world, if you really condense and look at the hundred people that you need to get in touch with and you've gotten in touch with them, you will grow the way you are perceived because you're brand new by association. You reach out to famous and well to do and successful. And when I say all of this, it means from the heart. Unless you're giving, unless you're in the seva, you know, mode, then I don't care who has so much money or whatever. But all of those people who achieve something, I think they achieve by giving more. So they're givers and they've achieved so much. And all of them, your association with them will help your brand. Also, if you want to reach out to these people for business, you get more leads, eventually more sales. So the concept of micro video mastery, get known, get leads, get sales fits in directly over here because I tell people to use micro videos to be able to reach out to people. And you've seen how I've been able to reach out to 52 of the biggest celebrities, digital marketers on the planet. I just use a video like this. Hi guys, my name is ABHI Alia, father of two, six dogs, husband two superwoman, a streetcar racer turned hotelier, now social media marketer and founder of Internet mogul. This is my hero Introduction. Me and my daughters are doing a project called the Internet Moguls of the World where we would love to feature you as part of the top 52 moguls. Our definition of a mogul is somebody who spends time with their family at the same time makes understand that their business is also their second, third or fourth child. And therefore balancing both acts beautifully and inspiring other people. And you, my dear friend, are one of those. And we would love to have you on our show. It's a 30 minute show. I put in the link to the other episodes that we've done. All you need is give me 30 minutes. I put in the calendar link over here. 30 minutes from now till the next two months I've opened calendars for you. You can book in whatever times if you want. Really appreciate the energy that you bring in to be able to introduce you to our audiences. Thank you once again. This is me, Avi Arya, father of two girls, six dogs, husband to a superwoman. Thank you very much. And I create that video and I make personalized videos like this and I send it to people. Other kinds of videos I'll do is. Hey, I saw. Hey, hey Russell. My name is avi Arya, father girl 6000. Superwoman. I saw that your new book has come out, Traffic Secrets. I've got an audience of 136,000 people. I would love to be an affiliate with you, promote your book to my audiences. Let me know if you can send me a short video clip on. Hey guys, Avi and I are collaborating on sending this kind of video and it would be awesome. I'll put those clips together, I send it to my audience. Would love to promote you. These are relationship building videos. It could be a sales video as well. Hi, my name is ABHI Rfad. Two girls, six dog. How are you doing? I believe that your hotel has got 100 rooms for 30% of your business comes from third parties thereby at 50% thereby you know, costing you a lot of third party commission. What if I showed you a Google AdWord video strategy to be able to get business directly to your website. Therefore your salespeople at 10% cost and your salespeople save 40% of the cost of acquisition of every customer. If you like what I'm talking about. All I need is 20 minutes of your time. I put in a link over here for a 20 minute call where I run you through a competitor analysis of what your competition is doing, what you should be doing and I'll tell you how I can help you save 40% cost of the acquisition of a customer within 3 months, only 20 minutes time tested formula. And here I've got a video of testimonials of all the other clients that we work with in case you want to see if it's worth your time to work up the call with all of us. You'll see the videos and testimonies. We understand, we know what we thank you very much once again, Zavi Arya reaching out to you. Please click on the link to the power of seeing this. So you see how I make different kinds of videos to be able to reach out to the Dream 100 on my list. So, ladies and gentlemen, today we spoke about the Dream 100. It takes a lot of time because you just can't go to YouTube and type out your Dream 100. The best way to find out your Dream 100 is what value will they bring to you? How will you get known? How will you get leads? How will you get sales? What is your objective of this dream 100? Once you find out the right people you eliminate and all of that. Maybe it take you one week should not take you more than next step is to then find out what value you can provide to them. Are they coming up with a new book? Are they coming up with a new podcast? Do they have a new YouTube show? Can you add more followers to them? Can you help them with their new webinar promotion? What value? Write down I can do this. No, I don't think so. Research them. What are they doing? Write down what value you can. And once you've done that, then the third column is to create personalized micro videos like I teach in my programs. Make those videos, send it to them via DM or use Vidyard to send a video email. You can use a new tool called Video Ask. It is very engaging, allows people to reach back to you very fast. And with all of these tools and these simple videos, reaching out to your dream 100, like Russell Brunson says, you will be able to reach out to anybody on the planet. Do whatever kind of business that you want. Ladies and gentlemen, the world is yours for the taking. A couple of hours a day is all you need to be able to make your Dream Hundred.
