How to Predict and Close More Deals for Your Agency: A Proven Formula

Adi Arya walks through a system for agencies to predict and close more deals using organic outreach, personalized video messaging, and sprint-based campaigns instead of paid ads.
How to calculate and correctly predict how many deals your agency is going to close this month. Watch this video till the very end and I'll give you a system in a formula that you and your team will be able to implement to predict correctly how many deals you're going to close. The good news is in this video I'm going to teach you how to do it organically. I call this the agency business equation. And here is how it goes. There are three major components out of the seven modules in the agency. Smoothie number one is get known, get leads and get sales. Now just say for example, you say avi, I want to make 20 lakh rupees a month and I want to make 20 lakhs. I want four deals of 5 lakhs each. So your get sales number is four. To be able to get four deals, how many reels do you need? Let's start. Start with a 5% conversion. So let's say 80 qualified leads. To get 80 qualified leads you need at least 800 people who have created those leads, who have seen your nurturing videos. How to nurture a video, how to do automation for them is what we're going to talk about in the next video. Once you have this equation ready, what we are going to do is we are going to tell you how to organically identify attack the middle part, which is the get please. I don't have a budget. I don't know how to reach out to people. The world of agency seems full of possibilities. But structure abcd. But which one should I press to get the right tune? I don't know. This is why I've created this video and you follow this step by step and you will be able to close leads, get conversions and have a predictable revenue agency. Here is what we do. I call it the Ninja Outreach framework and this is done in sprints. Choose your favorite four days of the week for me it is Tuesday, Wednesday, Thursday, Friday, Monday for me is to think ahead. So you decide which is the one day like to feel you are at your best. I like to start reaching out to people after three or four o' clock in the evening when I feel they are less stressed. You choose your time and now wear a hat. In every video when I tell you to wear a hat, it is a proverbial hat which says I can do it. Once you put that confidence in yourself, you can achieve anything. But will it only happen with me telling you no. So I've devised a system called the Agency Outreach system. Should you wear a headphone, download Your favorite playlist and you play it. When you can feel your feet tapping to that music and you're feeling super happy, you can see your physiology or psychology changing. You're feeling happier, you're feeling more confident. But mostly when you're feeling happier, put tapping music is when you're partying with your friends. That's why you feel happy. How about bringing the same environment to you when you're working and trying to reach out to people? Once you have this energy, you are now ready to translate that energy to the other person. Now with that music playing, you Open up your LinkedIn and you find your customer avatar. If you don't know how to find your ideal customer avatar, go to my YouTube channel, go to one of the videos, type ideal customer avatar. Ask Kabi Arya and you'll find the video how to create your ideal customer. Now, when you know how to find this person, search. Search for that person on LinkedIn. You find that person's profile. There are two ways of getting in touch with that person. One is obviously a text message or the other is a micro video. And a micro video, you have to find out three things that you love about that person. Maybe they're wearing a similar suit and here light suits as well. What is that one thing in common? Maybe he has a picture with a son or a daughter. And I have a father of two girls as well. Maybe there's a dog in the family. Maybe he's a car with the color of which you like somebody. One of my clients has a red car and people think red cars are crazy. I love red cars. So I reached out to him with that. Find one thing which is wrong and then find out who is the competitor of this person. Most important point, once you found out the company is ABC Pharmaceuticals, go on online and search for the competition of ABC Pharmaceuticals. Look at their website, look at their social media, look at their pricing and their offers page and then write down what is the one thing that you like about this person's website that they're reaching out to versus the competitor of theirs? One thing on what they are doing wrong, Completely wrong. And finally, what is it that you would suggest that they should have as an offer versus the one that they're already running. Once you've written down these three things, it's going to take you 15 minutes to do this exercise. Then you read it out on the video in this format. First you make a rapport with them. Let's assume his name is Mr. Sharma and the video goes like this. Pick up your phone and say hey Mr. Sharma, I saw that you just bought a new red car. Amazing color. Please don't worry about what the world says about crazy colors. You have to be crazy to change the world. One day I'm going to buy a car like that. I really love it. Or I love the sneakers you were wearing in your last video. I'm a sneaker fan as well. I've got the black dunks, low dunks. I like the ones that you have. Make a repo. I love the picture of the new dog that you posted. I have a rescue as well. I've got six dogs. One of them is Benji. He's not very well nowadays but he will love. He's sitting with me right on my beside my bedside when I'm making this video. So make a rapport with the client. Next say I'm reaching out to you only to take less than 120 seconds to tell you that I've studied your competitors and seen what they're doing versus what you're doing. And I want to give you one tip because I'm a marketer. So figure out what the competition is doing right and tell them. Figure out what they're doing wrong and tell them you're them one or two points and at the end you tell them. I have a 15 minute call that I've booked that I want to book with your marketing team or yourself. In that 15 minute call I tell you exactly what you should be doing to be able to improve your offer and create a different ad. Just these two things will bring you at least one new client every week. And I know your client is worth one lakh rupees. So my call with your team is going to be worth 4 lakh rupees for you. Are you okay for this? 4 lakh rupee calls. Would you like me to send you an email or would you like to leave me the email of your marketing person? Thanks very much once again. My name is Adiary of our. It's a short, less than two minute video and you make it for five people every time you're doing a sprint. It'll take you approximately 90 minutes to do a sprint like this which is your headphones. Get into foot tapping music in that group. Bring in that energy. Find out 5P people. See who their competitors are, what their website is doing, which is the better offer you can give to them. Make a similar video like this for Every single person. 90 minutes are over. Take off your headphone or switch off your music. Take a break. Don't send those videos. Don't edit those videos. Do whatever is a reward in your calendar. If you don't know how to build in rewards as you're working in your agency, go to the plan your next week video on my channel and see how you can manage me and build in the reward. Come back. Congratulations, Pat on your back because you have created one successful sprint. If you're feeling good, do two sprints a day. If you're feeling amazing, do three sprints a day and do nothing else. Because this is everything. You're getting leads that you want to close. That's what business should be about as a founder. Three sprints a day. Let's start with 1. 5. If you do it four times a week, it's reaching out to 20 people and it's 18amonth. So with a 5% ratio you should be able to close two deals with this at a minimum. But because nobody goes to this level of personalization, you could also close four deals with this as well. So this is the Internet mobile ninja outreach system with which you spend zero money on ads. But if you just spend money here own time, you feel strong, you feel powerful, you listening to music, you're having fun, you make a rapport with people and you're sending these videos. I have a very strong feeling because thousands of people have sent me videos and send me emails saying the video worked, I got my sale, you saved my agency and many other things. I have a very strong feeling if you're watching this video thus till this far, you also will one day send me an email which is already written over over here and say abhi, I made it happen, my deal happened. But hang on, when you send me that email, I want to see your picture of getting into the group. You know when you're doing the agency sprint, I want to see your headphones on your head. I want to see that footage tab in video. I want to see what you did to make this happen. Also if you feel hurry, I want to know how others are doing it as well. Here I have a link to a Tuesday for free master class. All the students agency founders who work with me come into my program every Tuesday. They come in for a concept class which is read led by me. I will allow you to come for absolutely free for that class. Link is here, you come in. But hang on when you come in I want to see your agency sprint and I'll give you a chance to talk for five minutes in front of hundreds of people so you can talk about who you are and how do you Implement this program and if you want we can then take this and put it on Instagram as well. So you get free promotion on my channel. For people who have done at least one sprint which is reaching out to five people and showing the results for them. Now if you're crazy like I am, if you have no time to wait to win, you will do three sprints a day which is increasing your chances of closing the 4amonth to closing 12amonth. And that will give you the results in six months. But most people do not get in six years. Things are not difficult. There are system, processes, procedures, rituals and systems which are given from this. Watch this video again. Make sure your business development team is watching it, your sales team is watching it. You could be a company making a 1 crore revenue a year or 1 crore a week. Everybody around the world is following this system. I've trained over 500 people who are doing this in the agency world. Follow this system. Watch it with your team, ask me questions in the comments. And for all of you people who want a structured PDF on how this is going to work, there is a link at the bottom which is going to give you a diagram of how this whole system works. Print out the diagram, put it right in front of your sales people or your BD people or as a founder, put it in front of yourself so that you are reminded of how this is working. Lastly, my book is out. In that book I have 21 case studies of other agency founders who have used a system just like this and got success. So you have the link to download my book as well. It will be delivered to you within a week's time. Study it. I would suggest don't study it alone. Order at least five copies from every department head. All of you people build your game. Achieve this one bow. I promise you if you watch this video till here, I can somehow sense that you have this pain and you want to solve it with organic. Look forward to seeing your results and if there's anything me or my team can help you with, send your details in the comments and we look forward to the time. Thanks for watching. I'll see you in the next video.
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